The bareMinerals^® Makeup Story

When Leslie Blodgett, CEO of Bare Escentuals, joined the company in 1994, she discovered an untapped, natural resource—Bare Escentuals' mineral foundation. Unlike anything she'd ever seen, this foundation looked like a powder, yet wasn't, felt like a cream and buffed on like silk, giving skin a soft, natural luminosity. Immediately realizing the enormous potential of this phenomenally unique product, she reintroduced it as bareMinerals SPF 15 Foundation. There was no turning back.

This extraordinary beauty innovation is made of only crushed minerals from the earth, free of preservatives, talc, oil, fragrance and other potential skin irritants. It provides feather-light, adjustable coverage for all skin types and conditions with the look and feel of beautiful, bare skin. If you are less than impressed with the heavy, mask-like look and feel of traditional liquid and cream foundations, then bareMinerals is for you. It's a foundation that works with your skin, not against it, and people of all ages and skin types can benefit from it—especially those concerned with skin sensitivities, allergies, scars, blemishes, rosacea, wrinkles and pigmentation. Best of all, it's easy as 1-2-3 to apply. Imagine healthy, flawless beauty in under a minute.

Even though Bare Escentuals has grown from San Francisco Bay Area boutiques to selling in premier stores all around the country and the world, we continue to remain true to our customers. Leslie Blodgett is so passionate about the dramatic results women can achieve through bareMinerals that she has sought out real women with real problems across the country to serve as beauty spokesmodels—as bareMinerals makeup was designed to help customers be true to their identity.

As the leader of the mineral makeup revolution with bareMinerals, Bare Escentuals will always listen to your needs, bringing you innovative products with quality and integrity.