60%

fewer ingredients than
top-selling moisturizers*


 

*Based on the average number of ingredients for 20 top-selling moisturizers. NPD U.S. Skincare Sales, Jan-Dec 2018.

NEW
PURENESS
SKINCARE COLLECTION

Less ingredients. Proven results.

vegan, cruelty-free, SLS-free, PEG-free

Shop Pureness


vegan, cruelty-free, SLS-free, PEG-free

*Based on the average number of ingredients for 20 top-selling moisturizers. NPD U.S. Skincare Sales, Jan-Dec 2018.