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24 Hours with BAREPRO – Part III


Ashley Madekwe for bareMinerals
Actress Ashley Madekwe wears BAREPRO Liquid Performance Wear Foundation SPF 20

We’ve loved learning makeup tricks and unexpected essentials (plus next year’s hottest destination—it’ll be Tokyo!) from the 24 hardworking, on-the-go women who took new 24-hour BAREPRO Performance Wear Liquid Foundation on a journey around the globe. If you’re just catching up, be sure to read our first dispatches here and here, and check our Instagram to see how we’re celebrating good-for-skin foundation that just won’t quit.

Jojo Fletcher | Dallas, USA

Jojo Fletcher for bareMineralsJojo wears BAREPRO Performance Wear Liquid Foundation in Pecan 18

What’s one unexpected thing you carry with you all day and all night?
I’m not sure if it’s unexpected, but I always carry face mist with me.

In your life and line of work, what makes a 24-hour foundation so important?
It’s important for me to have a 24-hour foundation because my schedule is so busy and I’m always traveling, so I don’t always have time to reapply my makeup. I love knowing when I do my make up in the morning that it is going to last all day.

What’s your favorite day-to-night makeup trick?
My favorite day to night make-up trick is to change my lip color. I love to wear nude during the day and then add a pop of color at night. 

If you could give your teenage self one piece of beauty advice what would it be?
I would have told myself to watch more YouTube make up tutorials. I did not know how to do my make up when I was younger!

If you could spend 24 hours in any city where would you go and what would you do?
Sydney, Australia! I’ve always wanted to go there and play with kangaroos.

Cassey Ho | Los Angeles, USA
Founder and CEO of Blogilates

Cassey Ho for bareMineralsCassey wears BAREPRO Performance Wear Liquid Foundation in Sandalwood 15

If you could give your teenage self one piece of beauty advice what would it be?
To eat whole foods instead of processed foods! This is the ONE rule I follow that has really cleared up my skin. 

In your life and line of work, what makes a 24-hour foundation so important?
I’m super active, so I need foundation that can be flexible and breathable with me. 

What’s your favorite day-to-night makeup trick?
Add a set of luscious lashes!

If you could spend 24 hours in any city where would you go and what would you do?
Oh Lahaina, Maui. Snorkeling, sun and some good fish tacos.

Ashley Madekwe | Los Angeles, USA

Ashley Madekwe for bareMineralsAshley is wearing BAREPRO Performance Wear Liquid Foundation in Sable 21

What’s one unexpected thing you carry with you all day and all night?
Spare mascara spoolies. I use them to neaten my brows and tame my fly away hairs. I stash them everywhere! In all my purses, my bathroom cabinet, bedside drawers and even in my car.  

What’s your favorite day-to-night makeup trick?
I think a red lip instantly makes a look more glamorous. I like to keep the rest of my face pretty clean, just a good foundation and some mascara and let the lips make the statement.

In your life and line of work, what makes a 24-hour foundation so important?
My days on set are long and I like a foundation that stays put so I can worry less about that and more about my job. I like to be able to forget about what I look like and focus on the acting.

If you could give your teenage self one piece of beauty advice what would it be?
Leave your brows alone! I went through a phase of over tweezing them (didn’t we all?!) and I’m so lucky that they were able to grow back full and bushy.

If you could spend 24 hours in any city where would you go and what would you do?
Santa Teresa in Costa Rica. We’d spend a perfect day at the beach surfing and then have sushi at an amazing restaurant called Koji’s right in the jungle.

Teaira Walker | Charlotte, USA
Model and Beauty Blogger

Teaira Walker for bareMineralsTeaira wears BAREPRO Performance Wear Liquid Foundation in Nutmeg 24

If you could give your teenage self one piece of beauty advice what would it be?
I wish I could tell my younger self that when it comes to flawless makeup, blending is key! Keep that in mind, darlings!

In your life and line of work, what makes a 24-hour foundation so important?
In my line of work, image is everything. As a beauty blogger and vlogger, I’m constantly caught in front of the camera, whether at a shoot in my apartment or a full photo shoot. With an active life on the go, I need a foundation that lasts and one that does so with benefits for my skin is a plus in my book!

What’s one unexpected thing you carry with you all day and all night?
My phone charger. I am known for being the FIRST one in the group with my phone dead.

What’s your favorite day-to-night makeup trick?
My day-to-night trick would be to simply add eyeliner and a bold lip over the day’s look and you’re a whole new woman!

If you could spend 24 hours in any city where would you go and what would you do?
If I could go anywhere for 24 hours, it would definitely be Bora Bora. It’s just so incredibly beautiful and I’d get so many cute beach photos!

Desi Perkins | Los Angeles, USA
Social Media Influencer

Desi Perkins for bareMinerals
Desi wears BAREPRO Performance Wear Liquid Foundation in Teak 22

What’s one unexpected thing you carry with you all day and all night?
I wouldn’t say it’s unexpected but I always have a phone charger with me. By the end of the day it saves me.

In your life and line of work, what makes a 24-hour foundation so important?
There are days where I have meetings all day followed by events at night and I want show to up with a fresh-looking face.

If you could give your teenage self one piece of beauty advice what would it be?
FILL IN YOUR BROWS! I have really light brows and I look back at photos where I have a super smoky eye but you can’t see my brows.

What’s your favorite day-to-night makeup trick?
I love to change my lip to a bright color to mix things up.

If you could spend 24 hours in any city where would you go and what would you do? 
I would fly to Cape Town in South Africa and spend the day on an African safari.

Dulce Candy | Los Angeles, USA

Dulce Candy for bareMinerals
Dulce wears BAREPRO Performance Wear Liquid Foundation in Sable 21

In your life and line of work, what makes a 24-hour foundation so important? 
You want to look flawless all day, every day! Especially in our business when you never know when the perfect moment to snap a photo or video may pop up, it’s important to always be camera-ready.

What’s your favorite day-to-night makeup trick? 
Applying a cream pencil eyeliner on the eyelid and smudging it out for a smoky effect, and then adding on a bold lip.

If you could give your teenage self one piece of beauty advice what would it be?
Make sure to always wear sunscreen!

What’s one unexpected thing you carry with you all day and all night? 

If you could spend 24 hours in any city where would you go and what would you do?
Costa Rica! It’s a very spiritually grounding place, and I love it to be able to connect to nature and God.

Keri Shahidi | Los Angeles, USA
Commercial Actor

Keri Shahidi for bareMineralsKeri wears BAREPRO Performance Wear Liquid Foundation in Truffle 29

What’s one unexpected thing you carry with you all day and all night?
A pink highlighter! I am an avid reader, and I never know when I’ll come across a passage I want to remember!

If you could give your teenage self-one piece of beauty advice what would it be?
Beauty is nothing that can be given or taken away. Your uniqueness is empowering— and that is beautiful.

In your life and line of work, what makes a 24-hour foundation so important?
In and out of meetings it’s important for me to look and feel like myself—comfortable and confident. I don’t have the time or desire to reapply, so 24-hour foundation is imperative!

What’s your favorite day-to-night makeup trick?
A touch more mascara and a pop of color on my lips.

If you could spend 24 hours in any city where would you go and what would you do?
Florence, Italy with my mom and daughter! I would love to experience the history of the city that inspired me to travel—with the most important women in my life!

Henri | New York, USA and London, England
DJ and Music Producer

DJ Henri for bareMineralsHenri wears BAREPRO Performance Wear Liquid Foundation in Dawn 2

What’s one unexpected thing you carry with you all day and all night?
Red eye shadow I use as blusher.

In your life and line of work, what makes a 24-hour foundation so important?
I don’t have time to sit in front of the mirror reapplying makeup. Sometimes I’ll DJ for up to 6+ hours without a loo break.

What’s your favorite day-to-night makeup trick?
Highlighter and glitter eyeliner.

If you could give your teenage self one piece of beauty advice what would it be?
Use organic, non-perfumed face creams and face wash. I have really sensitive skin so if I use anything with chemicals or that’s unnaturally perfumed I break out. Also, my skin reacts badly to sugar and coffee so maybe don’t go down that slippery slope.

If you could spend 24 hours in any city where would you go and what would you do?
I’m dying to go to Japan. I’ve never been. I’d go on a major shopping spree in Tokyo and then check out all the seedy nightclubs from Gaspar Noe’s Enter the Void.

Thanks for traveling around the world with us—we hope you enjoyed the trip! The most important lessons we learned? A lipcolor change is the key to day-to-night beauty, Tokyo is about to fill up your Instagram feed and 24-hour foundation is THE key to getting a flawless complexion, then getting on with your day.

Why Kombucha in Your Skincare is a Good Thing


Dew Mist Setting Spray

If you’ve noticed a correlation between trending foods and skincare products, you’re an astute observer. Coconut Oil is a prime example of this, as are Avocado, Matcha and Turmeric. Kombucha, and fermented ingredients in general, are making their way into beauty, and bareMinerals is proud to embrace this trend with our new and much-buzzed-about DEW MIST Setting Spray. Today we’re outlining the ways in which fermented ingredients — and Kombucha, specifically — can benefit your skin, and which skin types ought to use it.

The Lowdown on Fermented Ingredients

When an ingredient is fermented, it simply means that bacteria, yeast, and/or microbes have been added in order to alter the chemical structure. This process usually requires a period of sitting and aging, and the flavor and texture changes dramatically over that time.

Though we typically associate fermented foods with a distinct sour taste — such as sauerkraut and kimchi — there are lots of fermented items that don’t have this tangy quality. Beer and wine are prime examples, and others include cheese, bread, yogurt, miso, and even chocolate.

Why Fermented Ingredients Are Good for Your Skin

In the early days, fermenting was a way to help preserve foods for longer. Today, fermentation serves the same purpose, but we’ve also learned that it has other health benefits. When ingested, fermented ingredients can help regulate and improve our digestive process. Fermented ingredients have also been linked to bolstering cognitive function, boosting our immunity and generally improving our overall health.

That long list of benefits extends when fermented ingredients, such as Kombucha, are applied topically via a well-formulated skincare product. “Fermented ingredients containing probiotics can help to improve inflammatory skin conditions and reduce premature signs of aging,” explains Inna Knyazenvch, the lead esthetician and co-owner of New York City’s In-Glo Med Spa. “Recent scientific studies in Japan and Korea showed that lactobacillus, [which is always found in Kombucha], helped improve common skin concerns like wrinkles and dryness as well as acne lesions.”

In addition to helping with signs of aging, fermented ingredients such as Kombucha can also bolster our barrier function and overall skin health. Inna explains that our skin’s delicate microbiome is pretty sensitive and therefore easily disrupted by things like over-cleansing or scrubbing, exposure to the elements, antibiotics, and certain medications and cosmetics. She says, “Adding probiotics to our skincare regimen will help to [create] a healthier skin microbiome and boost its immunity to fight environmental toxins and bacteria.”

When the skin’s microbiome is well-balanced that makes for a healthy, vibrant, and luminous complexion. Kombucha balances the microbiome well, says Inna. She also notes that because Kombucha is particularly gentle and has a pH of 3, it’s an excellent option for those with dry or sensitive skin, acne-prone skin, and rosacea.

Try Kombucha Skincare for Yourself

If you’re curious to see how a fermented ingredient, such as Kombucha, might impact your own skin, we just launched a multi-purpose spray that gives skin a serious glow boost via Kombucha ferment. DEW MIST Setting Spray creates a glowing complexion and helps lock makeup in place all day long. You can even use it mid-day for a dewy refresh on a hot summer day. “Although, we don’t always associate bacteria with beauty, the latest trend of fermented ingredients [in skincare] is here to stay,” says Inna. “It’s proven its ability to promote a healthy and youthful complexion.”

AM vs. PM: Your No-Fuss Guide to Skincare Routines


bareMinerals skincare collection

The skincare world can feel like an overwhelming place. There are countless bottles, tubes and tubs, each with unique formulations and uses for specific skin types. Adding “morning versus evening” into the mix may just make your head spin, but we’re here to tell you to not stress it — skincare should be effective, but also part of a relaxing ritual you use to bookend your day. And once you break down the basics, it’s actually pretty straightforward. Below we’ve equipped you with essential knowledge of how to build a skincare routine, plus examples of when to use some of our most beloved skincare formulas.

Is It Really That Important to Divide Your Skincare into AM and PM?

The first question from any minimalist is whether you really, truly need to split your morning and evening routines. The short answer is yes (as you probably guessed), but you don’t have to alter that much.

“The important differences between your morning and night routines will be the sun protection needed in the morning versus the overnight treatment and repair you obtain while sleeping,” says Blass Laner, who oversees global education here at bareMinerals. “During the day, your skin is in its defense mode, protecting itself from pollution, stress, aggressors and the environment.” Conversely, evening is prime time for your skin to repair itself both naturally and via product application. Yep, while you’re catching all those zzzs, your skin is actually working overtime — something that’s called chronobiology. According to Lee Etheridge, our Executive Director of Global Education & Consumer Experience, this is the scientific theory that your skin is better able to repair itself in the evening, and it’s defined by a few certain biological functions: “To begin, skin temperature goes up half a degree, creating a spa-like environment for your skin at night. Also, cellular renewal occurs twice as frequently while sleeping than while awake and your lymphatic drainage system turns on at night, which purges toxins and waste from your skin,” she notes. “Given all this, research shows that skin is more receptive to repair treatments in the evening.”

What Your Best Morning Skincare Routine Should Look Like

Your morning routine ought to begin with a gentle facial cleanser to remove overnight sweat, excess sebum, lingering product and dead skin cells.

“Because your skin has been working overnight, you’ll want to be gentle in the morning,” says Blass. “Choose a lighter formula, steering clear from exfoliators or anything harsh.”

Our pick: PURE PLUSH Gentle Deep Cleansing Foam, a creamy cleanser that lathers without stripping your skin.

After toning to rebalance the pH levels of your skin, apply moisturizing products, including both serums and creams. Go for something that contains antioxidants, which protect your skin from free radical damage caused by environmental pollutants and the sun.

Our picks: SKINLONGEVITY Vital Power Infusion Serum is formulated with antioxidant-rich California Poppy and can be applied on any skin type before the SPF moisturizer of your choice.
SKINLONGEVITY Vital Power Eye Gel Cream also contains antioxidants, and is a lightweight boost of hydration designed specifically for the dry, delicate eye area.

The most important morning skincare product you should apply is a broad-spectrum SPF. This protects your skin from burning, sun-related damage (such as spots, wrinkles, and sagging), and, most importantly, skin cancer. About a dime-sized amount for your face is recommended, and it should go on underneath any cosmetics. (You still need to apply a separate SPF even if your makeup contains SPF. The amount of makeup you apply is simply too small for adequate coverage).

Our pick: SKINLONGEVITY Vital Power Moisturizer Broad Spectrum SPF 30 is so light you won’t even notice it’s there, shielding you from those potent UV rays while doubling as your daily moisturizer.

Your Morning Routine Cheat Sheet:

  • Gentle cleanser
  • Toner
  • Hydration with antioxidants
  • Eye cream
  • SPF

What Your Best Evening Skincare Routine Should Include

This evening regimen is a bit more involved, but your skin will thank you for going the extra mile. Besides, what’s better than decompressing with a few minutes of skincare TLC and alone time?

At night, we recommend starting with a pre-cleansing product that removes grime, sebum and makeup.

Our picks: OIL OBSESSED Total Cleansing Oil is good for those with normal-to-dry skin while Mineral Cleansing Water is ideal for normal or oily skin types.

After pre-cleansing, cleanse again with a richer formula.

Our picks: That PURE PLUSH Cleanser from your morning routine is a great option. If you have oily skin, try CLAY CHAMELEON Transforming Purifying Cleanser.

After cleansing and following up with a toner, you can address specific skin concerns with any treatments, applying pre-serum because this will allow the product to be as close to your skin as possible, which means it can better penetrate and work its magic. A dermatologist favorite is retinol, which not only helps clarify the skin, but has been scientifically shown to reduce and prevent signs of aging when used consistently. You can find over-the-counter retinol products, or your dermatologist can prescribe a retinoic acid if you want something stronger. Another example of a treatment is a chemical exfoliator, which is typically formulated with alpha hydroxy acids (AHAs). Of note: you should never apply retinol and another active treatment on the same night; alternating evenings is essential.

Following your treatment, apply your non-active serum of choice for added radiance.

Our picks: That morning SKINLONGEVITY Vital Power Infusion Serum is great for all around skin TLC.

If you want to target fine lines and boost elasticity, try AGELESS GENIUS Firming & Wrinkle Smoothing Serum instead.

“Eye cream is next, as you want to build up products from lightest consistency to heaviest,” notes Blass.

Our picks: Minimalists, go for that morning SKINLONGEVITY Vital Power Eye Gel Cream. For something a bit richer, BRILLIANT FUTURE Age Defense & Renew Eye Cream will help combat puffiness and dark circles while you sleep.

Like the morning, you’ll want to follow up with an all-over facial moisture. Blass says “You can use something with more substance at night” — remember, it’s all about overnight restoration here.

Our picks: BUTTER DRENCH Restorative Rich Cream is as luxurious as it sounds; it’s ideal for mature or dry skin types craving some serious hydration. Or if you’ve heard all the buzz about Hyaluronic Acid, you’ll find it in our SKINLONGEVITY Vital Power Sleeping Gel Cream Night Cream. It’s better for those with oily or combination skin, and is a great summer pick.

Your Evening Routine Cheat Sheet:

  • Pre-cleanser and cleanser
  • Toner
  • Treatment
  • Serum
  • Eye cream
  • Moisturizer

Skincare routines? They’re easy! We hope you’ll enjoy more glow-y skin days in your future.

Ingredient Spotlight: Red Algae, A Hydration Hero


foundation stick with red algae

It’s a climate regulator and a monumental source of oxygen. It has provided us with medicinal ingredients, food sources and highly effective skincare ingredients. Yes, we’re talking about none other than our (invaluable) oceans.

From the sea salt we use in body scrubs to nourishing muds, from luxe caviar to various forms of algae, we’d be remiss if we didn’t take a second to thank the ocean for everything it has provided the skincare community. One of our favorite marine secrets? Red Algae. Today, with help from a board-certified dermatologist, we’re focusing how it’s sourced and why this brilliant skincare ingredient is the secret hydration hero behind a makeup product you may already love.

What is Red Algae, Exactly?

The first thing you might notice about Red Algae is that it’s, well, red. This is in contrast to the green color we typically associate with algae, and there’s a very distinct reason why it’s this hue.

“Red Algae gets its color from the pigments phycoerythrin and phycocyanin. These pigments mask the other pigments, such as chlorophyll, which would make the algae green,” explains Dr. Debra Jaliman, a board-certified dermatologist and assistant professor of dermatology at the Icahn School of Medicine at Mount Sinai. “Red Algae can live in much deeper, warmer water than other algae, which need to live near the surface of the water in order to absorb more light.”

There are around 7,000 different species of Red Algae, which are particularly common in coral reefs. When sourced for skincare, they are typically dried and then distilled in order to preserve the numerous beneficial properties.

The Skincare Benefits of Red Algae

Red Algae are known to produce amino acid derivatives that are exceptionally good at blocking UVA rays from the sun. In other words, Red Algae is said to act as mild, all-natural SPF. And Dr. Jaliman says there’s even more good news. “Red Algae are rich in protein, vitamins and antioxidants, and are used in skincare to help clarify and clean the skin,” she notes. “[The ingredient also] has outstanding moisture-retaining properties and promotes a healthier skin barrier and helps replenish the skin’s natural hydration.” According to Dr. Jaliman, pretty much all skin types benefit from Red Algae, but dry, sensitive, or mature skin types can particularly reap the rewards of this marine gem.

How We Use Red Algae

Red Algae is a star ingredient in our new COMPLEXION RESCUE Hydrating Stick Foundation. Surprised? Yes, we’ve been talking about skincare, but this water-based stick foundation is a true hybrid of coverage and care. And it should come as no surprise that it’s super hydrating — thanks to a certain marine skincare superhero.

Love learning about beauty ingredients? Check out our ingredient spotlights on Chamomile, Coconut Alkanes and Peony, and stay tuned for more.

Hailey’s Met Gala Look Was Camp-Meets-Glamour At Its Best


What do you wear to the party of the year when the theme is camp, that wild celebration of everything over-the-top? For Hailey Bieber, our Clean Beauty Ambassador, the answer was a head-turning custom pink-sequin gown by Alexander Wang, paired with a beauty look that was “vintage Barbie meets sleek and sexy,” according to makeup artist Denika Bedrossian, who dreamed up the look with Hailey and brought it to life with her favorite clean makeup formulas, all from bareMinerals. Here, Denika shares how to get the look, step-by-step.

“We wanted to go with something sexy and mysterious to go with her stunning Alexander Wang gown,” Denika explains. “The vibrant color and shine of the fabric inspired us to go with a modern take on the classic Barbie … we were all happy and excited to work on such an epic look.”

Denika started with COMPLEXION RESCUE Hydrating Foundation Stick for a dewy-skin look. “I lightly buffed it in with the Smoothing Face Brush. I added highlight and natural glow by adding the BAREPRO GLOW Liquid Highlighter in Whimsy. I stippled it in with my ring finger, creating a natural finish. Adding a dusting of ENDLESS GLOW Highlighting Powder in Whimsy gave that extra pop of iridescent pink. I also dusted it on the eyelids for an additional highlight.”

Creating the right definition for the (very) pink carpet was next: “I warmed up the skin and added a slight contour by using ENDLESS SUMMER Bronzer in Warmth,” she says. “I dusted the apples of her cheeks with the Loose Powder Blush in Hint.”

A rich black eyeliner was essential to pull of the entire look. “For Hailey’s sultry eyes, I used LASH DOMINATION Liquid Eyeliner in black to create a dramatic and bold cat eye. I layered it to get an extremely bold pigment. I brought down the liner to the bottom lash line using ROUND THE CLOCK Intense Cream-Glide Eyeliner in the waterline and below the lashes. After layers of mascara on top and bottom, I added a corner lash for drama.”

Denika finished with Hailey’s signature natural lip. “For the perfect pout, I mixed together [shades] Smooch and Infamous in GEN NUDE Matte Liquid Lipstick. This gave a perfect little nude lip to pair with the most stunning dress and such a sexy eye.”