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6 Colorful Looks, Featuring Our New MINERALIST Eye Collection

BEAUTY

Ready to show your true colors? Our six new MINERALIST Eyeshadow Palettes and eight new MINERALIST Lasting Eyeliners have everything you need to mix, match and play with rich, blendable hues. This earth-conscious collection features clean, vegan, talc-free formulas all in fully recyclable packaging, so you can feel good while looking good, too.

For our campaign, we showcased six fresh ways to wear bold eye looks that prove these mineral-rich pigments provide true color payoff. Plus, botanical ingredients help nourish and smooth the delicate skin around your eyes. With six shades in each palette, the looks you can create are endless.

Keep scrolling to learn how to get our vibrant campaign looks created by makeup artist Misha Shahzada.

MINERALIST ROSEWOOD Palette + Eyeliner in Graphite

Get the look:

  • After prepping skin with SKINLONGEVITY Long Life Herb Serum, apply ORIGINAL Liquid Foundation (Cierra’s shade is Golden Ivory 07) and perfect with ORIGINAL Liquid Concealer (Cierra’s shade is Medium/Tan 3.5N)
  • Add a rosy flush with GEN NUDE Powder Blush in shade Pink Me Up and set the look with ORIGINAL MINERAL VEIL Loose Powder
  • Frame your eyes with BROW MASTER Sculpting Eyebrow Pencil (Cierra’s shade is Chestnut)
  • Using MINERALIST ROSEWOOD Eyeshadow Palette, apply shade Primrose all over your lid and under the lower lash line, next add definition with shade Wildflower on the lid up to the crease and along your lower lash line
  • Finish the look with a subtle cat-eye using MINERALIST Lasting Eyeliner in shade Graphite, then coat your lashes with LASHTOPIA Mega Volume Mascara
  • Lastly, swipe on a nude lip with MINERALIST Hydra-Smoothing Lipstick (Cierra is wearing shade Grace)

MINERALIST SUNLIT Palette + Eyeliner in Aquamarine

Get the look:

  • Prep your skin with SKINLONGEVITY Long Life Herb Serum
  • Blend away imperfections with ORIGINAL Liquid Concealer (Anyon’s shade is Deep 6C) and set with ORIGINAL MINERAL VEIL Pressed Powder
  • Add definition and fullness to your brows with STRENGTH & LENGTH Serum-Infused Brow Gel (Anyon’s shade is Coffee)
  • With MINERALIST SUNLIT Eyeshadow Palette, apply shade Golden Hour all over your lid — build up the color for a saturated look — then diffuse the color up towards your brow bone
  • Next, define your eyes with MINERALIST Lasting Eyeliner in shade Aquamarine along your upper and lower lash line and finish with STRENGTH & LENGTH Serum-Infused Mascara
  • Add a subtle flush with GEN NUDE Blush (Anyon is wearing shade You Had Me at Merlot)
  • Lastly, apply a nude shade of MINERALIST Hydra-Smoothing Lipstick (Anyon is wearing shade Willpower) and top it off with MINERALIST Lip Gloss-Balm for non-sticky shine (Anyon is wearing shade Enlightenment)

MINERALIST ULTRANATURAL Palette + Eyeliner in Topaz

Get the look:

  • Start with SKINLONGEVITY Long Life Herb Serum, then apply ORIGINAL Liquid Mineral Foundation (Jocelyne’s shade is Golden Fair 04) and perfect with ORIGINAL Liquid Concealer (Jocelyne’s shade is Fair 1W)
  • Shape your brows with BROW MASTER Sculpting Eyebrow Pencil (Jocelyne’s shade is Honey) and STRENGTH & LENGTH Serum-Infused Clear Brow Gel
  • After applying PRIME TIME Eyeshadow Primer, sweep MINERALIST ULTRANATURAL Eyeshadow Palette shade Ecru all over your lid, then blend shade Taupe in the crease wrapping it around your bottom lash line, following with shade Sandstone along the inner corner and lid up to the crease
  • Apply MINERALIST Lasting Eyeliner in shade Topaz along your top and bottom lash line, blending it for a diffused look, then finish with STRENGTH & LENGTH Serum-Infused Mascara
  • Complete your look with a bronzed flush using BOUNCE & BLUR Blush in shade Blurred Buff and a nude lip using MINERALIST Hydra-Smoothing Lipstick (Jocelyne is wearing shades Memory and Balance)

MINERALIST HEATHERED Palette + Eyeliner in Garnet

Get the look:

  • Prep skin with SKINLONGEVITY Long Life Herb Serum, then apply COMPLEXION RESCUE Tinted Moisturizer (Eka’s shade is Tan 7) and contour with COMPLEXION RESCUE Foundation Stick (Eka’s shade is Chestnut 09)
  • Define your brows with BROW MASTER Sculpting Eyebrow Pencil (Eka’s shade is Chestnut)
  • Prep with PRIME TIME Eyeshadow Primer, then apply MINERALIST HEATHERED Eyeshadow Palette shade Orchid all over your lid up to your crease and on your lower lash line, then blend shade Thistle into the crease and inner corner, following with shade Lavender along your lower lash line
  • Next, add dimension with MINERALIST Lasting Eyeliner in shade Garnet along your top and bottom lash line, then finish with STRENGTH & LENGTH Serum-Infused Mascara
  • Complete your look with a pop of pink using BOUNCE & BLUR Blush in shade Pink Sky and MINERALIST Lip Gloss-Balm in shade Vision

MINERALIST STONEWASHED Palette + Eyeliner in Sapphire

Get the look:

  • After applying SKINLONGEVITY Long Life Herb Serum, apply COMPLEXION RESCUE Tinted Moisturizer (Bibi’s shade is Tan 7) and perfect with ORIGINAL Liquid Concealer (Bibi’s shade is Medium/Tan 3.5N)
  • Shape and perfect your brows with BROW MASTER Sculpting Eyebrow Pencil (Bibi’s shade is Chestnut)
  • Prep with PRIME TIME Eyeshadow Primer, then apply MINERALIST STONEWASHED Eyeshadow Palette shade Pebble all over your lid up to your brow bone and in the inner corner, then blend shade Azure on your lid and blend into your crease, add shade Seaglass on top for dimension and along your lower lash line
  • Define your eyes with MINERALIST Lasting Eyeliner in shade Sapphire and finish with STRENGTH & LENGTH Serum-Infused Mascara
  • Add a rosy flush using GEN NUDE Blush in shades Call My Blush and Beige for Days and finish with MINERALIST Hydra-Smoothing Lipstick in shade Presence

MINERALIST BURNISHED Palette + Eyeliner in Onyx

Get the look:

  • Prep with SKINLONGEVITY Long Life Herb Serum, then apply COMPLEXION RESCUE Tinted Moisturizer (Madhulika’s shade is Chestnut 09) and perfect with ORIGINAL Liquid Concealer (Madhulika’s shade is Medium/Tan 3.5N)
  • Using MINERALIST STONEWASHED Eyeshadow Palette, apply shade Spark all over your lid up to your brow bone for a wash of color, then apply shade Heat on your lid and blend up to your crease wrapping it around your lower lash line, then accent your look with shade Candlelit in the inner corner
  • Line your upper lash line with MINERALIST Lasting Eyeliner in shade Onyx and blend for a diffused look, then finish with STRENGTH & LENGTH Serum-Infused Mascara
  • Complement your look with a warm glow using BOUNCE & BLUR Blush in shade Coral Cloud and Endless Summer Bronzer, then apply BAREPRO Lipstick in shade Spice topped with MINERALIST Lip Gloss-Balm in shade Trust