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Rethinking Retinol: Meet Our New Plant-Based Skincare Collection


If you’re a skincare lover, you’ve likely heard of retinol — though you may not be entirely sure what exactly it does. You certainly wouldn’t be alone; there’s a lot of mixed information out there about retinol, as well as concern regarding the harshness of the ingredient. Traditional retinol is a synthetic form of vitamin A that can result in side effects such as redness, dryness and sensitivity. It is recommended for diverse skin concerns, from acne to signs of aging, but many people are unable to use it frequently enough to see the benefits because they end up trading their existing concerns for flaking and redness. Not ideal, to say the least.

Here at bareMinerals, we believe that everyone should be able to reap the (many) benefits of retinol skincare without potential skin irritation. Enter: the new AGELESS Phyto-Retinol* Collection.

This clean, vegan anti-aging skincare collection (which includes a night concentrate, face cream, neck cream, eye cream, lip balm and lip mask) was created to help everyone look as ageless as they feel. The difference lies in our key ingredient, Picão Preto, a natural, sustainably sourced retinol alternative tested to be as effective as retinol without any harsh side effects. It’s even gentle enough for lips — our lip treatments work to reduce the look of lines while hydrating and nourishing this skin that is so frequently neglected in anti-aging routines.

“At bareMinerals, we formulate with carefully chosen naturals that are proven to perform,” says Gail Boye, bareMinerals Senior Vice President of Product Development. “When we saw the research on Picão Preto, we knew it was a game-changing ingredient. Now we can offer a natural alternative to retinol that truly delivers on its skin-improving promises.”

Aside from its natural, skin-improving ingredients, the beauty of AGELESS is that it truly can — and should — be used at any age. For those in their 20s or 30s, the collection can help boost radiance while preventing future damage. For more mature skin, well, don’t just take our word for it — in just one week, people in clinical trials saw fewer fine lines, more even skin tone and smoother skin texture. In a 4-week clinical trial of our lip treatments, people saw a 150% improvement in lip texture. So, whether you’re just starting your skincare journey, or you want to reinvent your routine with clean products that treat your skin kindly, the AGELESS Phyto-Retinol* Collection will help you feel good about the skin you’re in. After all, you’re much more than just a number. You’re AGELESS.

*Plant-based retinol alternatives