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What Does it Mean to Be AGELESS?


What does the word “ageless” mean to you? Here at bareMinerals, we believe that to be ageless is to see well beyond numbers, and instead value the confidence that comes from feeling good about the people you surround yourself with, as well as the skin you’re in. That’s precisely why we worked so hard to bring you our new AGELESS Phyto-Retinol* Collection — it’s clean, vegan skincare created to help everyone look as ageless as they feel, with the help of natural ingredients you can feel good about.

Recently, we had the honor of joining a conversation between our Clean Beauty Ambassador Hailey Bieber and her mother, Kennya Baldwin, plus Hailey’s good friend, model Riley Montana and Riley’s older sister, Demetria. They chatted about all things aging, wisdom, appreciation and skincare, with Hailey sharing that people (herself included) call her mom an “angel” for her kindness and compassion, and that “She’s always been the type of mom that was very hands-on, reminding me to take care of myself, reminding me to take care of my skin, to drink water, to eat healthy and that’s always stuck with me.” The sisters also shared that while they didn’t spend much time on skincare growing up, Riley’s been sharing everything she learns as a model with her big sis, getting emotional as she spoke about having the opportunity to teach someone who has given her so much. Have a look:

*Plant-based retinol alternatives