By now you’ve heard about our new full coverage liquid foundation that lasts a rather impressive 24 hours, BAREPRO® Performance Wear Liquid Foundation SPF 20. While we love debuting makeup that makes your life easier, we also think it’s important to explain what we mean when we say this new beauty is good-for-skin and so pure you can actually sleep in it.
Mineral Lock Technology
This fancy-sounding innovation is the reason BAREPRO® Liquid Foundation gives you around-the-clock full coverage. We blend naturally-derived hydrogenated lecithin, an essential lipid found in every cell in the human body, with the mineral pigments in the formula. Why? If you think of the structure of your skin like a brick wall, the lipids are what hold all of the bricks (or in this case, skin cells) together. This strong union is how the foundation instantly binds to your skin’s surface and locks it into place for 24 hours.
In order to create our longest lasting foundation, we knew it was essential to make it both sweat-resistant and transfer-resistant with color-staying power. The beneficial mineral silica helps achieve this with its oil-absorbing power that lasts all day and night. Giving you a naturally matte finish, it also contains the mineral sunscreen titanium dioxide that protects your skin from UVA/UVB rays with broad spectrum non-chemical SPF 20.
Smoothing Bamboo Stem Extract
Sourced from the Himalayan region of India, bamboo stem extract consists of micro particles from bamboo sap. This powerful, naturally-derived ingredient helps to blur fine lines and pores, providing a smooth application with a soft-focus effect.
Powerful Papaya Enzyme
BAREPRO® also contain natural papaya enzymes, which act as a behind-the-scenes skin exfoliator so you’ll radiate a healthy glow. Exfoliating dry dead skin (without any harsh physical scrubbing), improves the overall texture of your skin, both immediately and over time. Yup, you read that right: this makeup actually improves the appearance of your skin as you wear it.
Makeup So Pure You Can Sleep in It®
We didn’t just add a bunch of good-for-skin ingredients to a formula that can also harm you—BAREPRO® Liquid is free of oil, parabens, sulfates and fragrance. It’s also non-acnegenic and non-comedogenic (meaning it won’t cause breakouts or clog pores). So what does it mean when we say it’s Makeup So Pure You Can Sleep in It®? Well, in trials when women went to bed wearing this foundation, they saw no negative effects on their skin—immediately or over time. This is always our goal, but was especially important as we developed our longest lasting foundation. Because sometimes you dance until dawn at a wedding, or your day at the office is followed by a girlfriend’s birthday bash (followed by forgetting to wash your face). And you should never sacrifice great skin for flawless coverage that works and plays as hard as you do.
See new BAREPRO® in action: we sent it around the world with 24 unstoppable women. Learn more>
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