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Explore the World of Conscious Beauty with the MINERALIST Eye Collection


Want clean, mineral-based eye makeup that doesn’t compromise on color? Us, too — which is why we created our brand new MINERALIST Eye Collection, featuring MINERALIST Eyeshadow Palettes and Lasting Eyeliner. These creamy eyeshadows and eyeliners allow you to build, blend and layer for endless options — from a dreamy wash of color to a diffused smoky eye. The nature-inspired formulas are also infused with added skincare benefits, thanks to nourishing, skin-loving botanicals.

MINERALIST Eyeshadows are available in six color themes, all inspired by nature’s beauty: sundrenched mountain vistas, crisp icy waters, blooming gardens and more. Named after minerals and glimmering gemstones, MINERALIST Eyeliners come in brilliant hues that range from matte black onyx to dazzling aquamarine and prismatic garnet.

MINERALIST Eyeshadow Palettes

These talc-free, vegan eyeshadow palettes not only provide richly pigmented, long-wearing eye colors; they also contain good-for-skin ingredients. The 95% naturally derived formula contains mineral pigments, nourishing sea buckthorn, rosehip oils and responsibly sourced mica.

With this collection, there’s a palette for every color mood as well as a range of finishes, including velvety mattes, luminous satins and glistening metallics. Choose from Burnished (warm amber tones), Heathered (cool purple tones), Rosewood (warm rose tones), Stonewashed (cool grays and blues), Sunlit (warm neutrals) or Ultranatural (cool neutrals).

MINERALIST Lasting Eyeliner

Finally, you can enjoy a mineral-based eyeliner that delivers bold, saturated color that won’t smudge, budge or flake all day. The clean, vegan formula — which glides on easily without skipping or tugging — stays creamy to allow for blending, then sets to a long-wearing finish. Select your favorite from a rage of 8 vibrant matte and metallic shades.

Lasting Eyeliner is packed with skin-transforming ingredients like mineral pigments, antioxidant-rich avocado oil and aloe vera extract, which provides nourishing and soothing benefits.

Made With Earth-Conscious Packaging

Perhaps our favorite thing about the MINERALIST Eye Collection is that it’s made with planet-friendly packaging. Theeyeshadow palettes are made with zero plastic and are fully recyclable — plus, they’re made without a mirror or magnet to make it even easier to recycle. MINERALIST Lasting Eyeliner also features earth-conscious packaging made with 15% less plastic.*

*vs our Lasting Line Eyeliner