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Empower Women, Change The World

The Power of Good isn’t just a tag line. It’s what we stand for here at bareMinerals. We believe in putting good not just on your skin, but out into the world as well. To that end, we are thrilled to announce the launch of The Power of Good Fund by bareMinerals, a philanthropic initiative deeply rooted in our brand values, which empowers women through education, mentorship and entrepreneurialism. Because we truly believe that if you empower women, you will change the world.

Beginning this month, bareMinerals will support The Power of Good Fund by bareMinerals by donating 1% of sales from our boutiques and bareMinerals.com to Hopewell Fund. Donations will be made on sales, less any returns or discounts, through the end of 2019 and include a minimum contribution of $500,000. Here in our headquarters, we are also doing our part to walk the walk, by encouraging all employees to devote at least 1% of their time each year to the causes that they care about most.

We partnered with three trailblazing organizations — Girl Rising, Step Up and Grameen America — that empower women at different stages of their lives and journeys. Here, a bit more about the three empowerment pillars we are focusing on, and the organizations we’re working with to make a tangible difference:


Because twice as many girls as boys will never start school, we believe it is key that all women — regardless of race, socioeconomic status or country of origin — have access to education. Our partner in education, Girl Rising, is a non-profit that utilizes catalytic storytelling to raise awareness about the barriers that are keeping 130 million girls from classrooms around the world. This organization — which has served more than 1 million students and community members to date — also works with local partners to implement life-altering programming that builds skills and confidence in girls to change attitudes, behaviors and social norms, helping galvanize others to stand up for girls and their education. We are proud to work with them on their mission to expand into five additional countries, reaching another 100,000 students by 2020.


It’s no secret that for women, professional mentors are hard to come by, which makes all the difference when it comes to creating future leaders. According to McKinsey Global Institute, $12 trillion could be added to the global GDP by 2025 by simply advancing women’s equality. To help bring more mentors into the lives of the young women who need them most, Step Up links teenage girls in under-resourced communities to a network of professional women through after-school and mentorship programs. These meaningful relationships cultivate confidence and leadership skills that allow young women to better navigate social, economic and gender barriers. With new support from bareMinerals, Step Up aims to grow and serve over 8,000 girls by 2020.


It may be hard to believe, but women receive only 4% of small business loans from mainstream financial institutions (US Senate Committee on Small Business and Entrepreneurship, 2014). To fill the gap, Grameen America provides low-income women with microloans, credit-building and savings programs, financial education and peer support to empower women to establish credit, scale their companies and create prosperity in their communities. By providing the tools to alleviate poverty through entrepreneurialism, Grameen America is changing the world, one woman at a time. Built on a Nobel Prize-winning model, this organization just reached an incredible milestone of investing $1 billion in microloans to over 110,000 women across the U.S.

At bareMinerals, we believe that if you educate, elevate and invest in women, you will change the world. We look forward to starting this important journey, which truly represents The Power of Good.

The Fine Print Starting today, after making a purchase at a bareMinerals boutique or on bareMinerals.com, you will be able to cast a vote for the philanthropic pillar that you feel most passionately about, ultimately driving continued success for these incredible organizations. Your votes will help inform how donations to The Power of Good Fund by bareMinerals at Hopewell Fund are allocated. To ensure all three organizations receive support, bareMinerals has committed donations to each. Through these partnerships and the launch of The Power of Good Fund by bareMinerals, we are proud to help women look good, feel good, and now, do good for themselves and the world around them.

Pillow Talk with Olivia Culpo


Olivia Culpo at the bareMinerals + Cosmopolitan National Sleepover Day party

As part of our epic National Sleepover Day event in Times Square, we hosted a chat between fashion and beauty influencer Olivia Culpo and Cosmopolitan’s Chief Beauty Director Leah Wyar. Read on for some of our favorite moments from their conversation on slumber parties, DIY beauty, and the bareMinerals foundation that saved her in high school.

What’s your recipe for an epic slumber party?
Sleepovers are the best! Most of the time I bring my own pillow and I have a blanket that I love because its so fuzzy. I also have a heating blanket that I just absolutely love. I can sleep anywhere because it’s so comfortable.

What’s one fun sleepover tip that anyone can do at home?
You can make face masks with avocado, coconut oil or honey. I love going online and searching “At home DIY masks” with my sisters or my friends. It’s so fun!

When you’re sharing beauty secrets, which bareMinerals product do you recommend to your friends?
I would have to say bareMinerals Original Foundation saved my life when I was growing up because I was at that weird stage when I didn’t know what foundation even was and I didn’t want to wear a heavy amount of makeup. I was going to my all-girls school everyday and I didn’t want to spend a lot of time getting ready. But the swirl, tap, buff was so easy. It gave me the perfect amount of coverage and I never broke out. It also didn’t make me look really oily. It’s really the hottest commodity for someone who wants coverage without being too heavy, cakey, or shiny. It’s kind of everything you need!

Why is it important for you to wear makeup so pure you can sleep in it?
How many people at home are happy to hear that you don’t have to take off your makeup? I wish everything was like that.

What do you normally wear to bed?
It kind of depends. If I’m cold, which sometimes happens on the East Coast, I’ll wear sweatpants and a hoodie and just be so, so cozy. That’s my favorite place to be—we all have those moments when we are dreaming about going to bed and being in our pajamas. Sometimes I do like to wear a nightgown; to me its fun, and even a little sexy. The time that you spend getting ready for bed is your “you” time so sometimes it’s kind of fun to get “dressed up” to go to bed.

Do you have any nighttime rules or rituals that get you ready to go to bed?
This is a very strange habit of mine but I cannot go to bed unless my room is clean. All the clothes are put away and dishes aren’t in the sink, otherwise it just bugs me. I don’t want to wake up to it. I want to wake up to everything clean, fresh, and lovely.

Last but not least, what’s your slumber party secret?
My confession is, “Peanut butter is my kryptonite!” Which is true. I can eat a whole jar. I could have a pint of ice cream and a jar of peanut butter and I would be happy for the rest of my life!

Check out Olivia’s full interview here, and read more about our epic National Sleepover Day event inspired by Original Foundation, makeup so pure that yes, you can actually sleep in it.

National Sleepover Day Takes Over Times Square


How was your National Sleepover Day? Ours was pretty amazing, if we may say so ourselves. Yes, May 9, 2017 was a memorable one as we teamed up with Cosmopolitan, Sephora and Olivia Culpo to host the ultimate slumber party—right in the middle of New York’s Times Square.

bareMinerals makeovers happened live in Times Square

The guest of honor was our Original Foundation, which is makeup so pure you can actually fall asleep in it—without clogging pores or causing breakouts. It was this fact that inspired us to set up a giant, dreamy bedroom on Broadway complete with vanities, flowers, a pillow-packed bed, and all the mineral makeup you could ever dream of.

A scene from National Sleepover Day with bareMinerals + Cosmopolitan

Our team was on hand (in pink #sleepinthebare bathrobes) to guide guests through the ultimate slumber party. The first step was a makeover, of course, and our artists listened to countless women talk about their makeup needs, passions and frustrations to ensure that each one walked away feeling and looking like her best self. After lots of swirling, tapping and buffing, guests were in for some good old fashioned pillow talk—everyone has a good secret, and the ladies were invited to bare it all, creating custom pillow cases with their confessions. Some of our favorites were the fearless ambitions (“I’m gonna be the Kylie Jenner of nursing”) and sweet secrets (“Peanut butter is my kryptonite!” Olivia divulged). Last but not least, all our bare beauties posed with their confessions, so check out #sleepinthebare on Instagram to see more.

Two attendees bare their slumber party secrets

When Olivia wasn’t chatting with fans or jumping on the bed, she talked makeup and slumber parties with Cosmo’s Chief Beauty Director Leah Wyar and you don’t want to miss that candid conversation (hint: she’s totally a dare person).

Olivia Culpo at the bareMinerals National Sleepover Day party

Mark your calendar to host your own slumber party next year and in the meantime, whether you’ve got sensitive skin, or you’re just looking for buildable, beautiful coverage, check out our Original Foundation, makeup so pure that yes, you can even sleep in it.

Going Bare in the Desert: A Weekend at Coachella


Ah, Coachella. Once an indie concert in the desert, the annual spring event has sprung into two star-studded weekends that pack in the best parties, solidify summer trends, and leave everyone’s skin a little on the dry side.

For weekend one, we partnered with Republic Records to bring a whole bar of unreleased bare product (read on for more!) plus some moisture-packed favorites to two intimate parties at the Hyde Away, a gorgeous Palm Springs retreat for artists, VIPs and influencers attending the festival.

Friday night’s welcome treated guests to a barbeque and live performances by Justine Skye, DJ Storm and Hailee Steinfeld (who wowed the crowd with a cover of Ed Sheeran’s “Shape of You”), while Saturday’s pool party featured DJ sets including Joe Jonas of DNCE, plus a photo booth tucked inside a custom helicopter (yes, you read that right).

All the while we were soaking up the vibe and getting people selfie-ready from an unusually breezy bare “boutique”: a gauzy tent where the likes of Emma Roberts, Sofia Carson and Ashley Tisdale could sample a bold new extension of our bestselling Gen Nude® mineral lipstick line. Attendees also traded tips on their desert essentials, and if you’re headed to weekend two, our super moisturizing Complexion Rescue was called out as a Coachella-friendly product.

But back to that new product we brought along… in a statement-making assortment of colors and the same moisturizing formulas that made Gen Nude® a hit, our new lip lineup brought high-impact, festival-ready fun.

We can’t wait to bring it to all to you just in time for summer—stay tuned!

Truly Original: Our #30Originals Pixel Art Contest


That picture up there should look vaguely familiar. First off, it’s pixel art, which may remind you of needlepoint, a mosaic, Super Mario or Cory Arcangel, depending where your interests lie. Second, it’s made up of none other than our bestselling, award-winning, 5 mineral Original Foundation.

In case you missed it, Original Foundation now comes in a gorgeous assortment of 30 mineral shades. It’s that expanded color range that inspired us to create original artwork of (hopefully) you, using 900 foundation pots to make our very own take on pixel art.

If you’re interested in getting your portrait made (and a gift card!), here’s how our contest works:
1. Take a close-up selfie of your face. Pro tip: It’ll look extra pretty if you’re wearing Original Foundation, but it’s not required.
2. Post your photo on Instagram and tag both #30Originals and #bareContest.

And that’s it! Post your photo by April 21, and you’ll be entered in the drawing to win an original pixel art portrait and a $50 bareMinerals gift card. For all the rules and fine print, go to bareminerals.com/barecontest. Good luck!