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Empower Women, Change The World

The Power of Good isn’t just a tag line. It’s what we stand for here at bareMinerals. We believe in putting good not just on your skin, but out into the world as well. To that end, we are thrilled to announce the launch of The Power of Good Fund by bareMinerals, a philanthropic initiative deeply rooted in our brand values, which empowers women through education, mentorship and entrepreneurialism. Because we truly believe that if you empower women, you will change the world.

Beginning this month, bareMinerals will support The Power of Good Fund by bareMinerals by donating 1% of sales from our boutiques and bareMinerals.com to Hopewell Fund. Donations will be made on sales, less any returns or discounts, through the end of 2019 and include a minimum contribution of $500,000. Here in our headquarters, we are also doing our part to walk the walk, by encouraging all employees to devote at least 1% of their time each year to the causes that they care about most.

We partnered with three trailblazing organizations — Girl Rising, Step Up and Grameen America — that empower women at different stages of their lives and journeys. Here, a bit more about the three empowerment pillars we are focusing on, and the organizations we’re working with to make a tangible difference:


Because twice as many girls as boys will never start school, we believe it is key that all women — regardless of race, socioeconomic status or country of origin — have access to education. Our partner in education, Girl Rising, is a non-profit that utilizes catalytic storytelling to raise awareness about the barriers that are keeping 130 million girls from classrooms around the world. This organization — which has served more than 1 million students and community members to date — also works with local partners to implement life-altering programming that builds skills and confidence in girls to change attitudes, behaviors and social norms, helping galvanize others to stand up for girls and their education. We are proud to work with them on their mission to expand into five additional countries, reaching another 100,000 students by 2020.


It’s no secret that for women, professional mentors are hard to come by, which makes all the difference when it comes to creating future leaders. According to McKinsey Global Institute, $12 trillion could be added to the global GDP by 2025 by simply advancing women’s equality. To help bring more mentors into the lives of the young women who need them most, Step Up links teenage girls in under-resourced communities to a network of professional women through after-school and mentorship programs. These meaningful relationships cultivate confidence and leadership skills that allow young women to better navigate social, economic and gender barriers. With new support from bareMinerals, Step Up aims to grow and serve over 8,000 girls by 2020.


It may be hard to believe, but women receive only 4% of small business loans from mainstream financial institutions (US Senate Committee on Small Business and Entrepreneurship, 2014). To fill the gap, Grameen America provides low-income women with microloans, credit-building and savings programs, financial education and peer support to empower women to establish credit, scale their companies and create prosperity in their communities. By providing the tools to alleviate poverty through entrepreneurialism, Grameen America is changing the world, one woman at a time. Built on a Nobel Prize-winning model, this organization just reached an incredible milestone of investing $1 billion in microloans to over 110,000 women across the U.S.

At bareMinerals, we believe that if you educate, elevate and invest in women, you will change the world. We look forward to starting this important journey, which truly represents The Power of Good.

The Fine Print Starting today, after making a purchase at a bareMinerals boutique or on bareMinerals.com, you will be able to cast a vote for the philanthropic pillar that you feel most passionately about, ultimately driving continued success for these incredible organizations. Your votes will help inform how donations to The Power of Good Fund by bareMinerals at Hopewell Fund are allocated. To ensure all three organizations receive support, bareMinerals has committed donations to each. Through these partnerships and the launch of The Power of Good Fund by bareMinerals, we are proud to help women look good, feel good, and now, do good for themselves and the world around them.