Facebook Twitter Instagram Pinterest YouTube

Empower Women, Change The World

COMMUNITY GOOD NEWS

The Power of Good isn’t just a tag line. It’s what we stand for here at bareMinerals. We believe in putting good not just on your skin, but out into the world as well. To that end, we are thrilled to announce the launch of The Power of Good Fund by bareMinerals, a philanthropic initiative deeply rooted in our brand values, which empowers women through education, mentorship and entrepreneurialism. Because we truly believe that if you empower women, you will change the world.

Beginning this month, bareMinerals will support The Power of Good Fund by bareMinerals by donating 1% of sales from our boutiques and bareMinerals.com to Hopewell Fund. Donations will be made on sales, less any returns or discounts, through the end of 2019 and include a minimum contribution of $500,000. Here in our headquarters, we are also doing our part to walk the walk, by encouraging all employees to devote at least 1% of their time each year to the causes that they care about most.

We partnered with three trailblazing organizations — Girl Rising, Step Up and Grameen America — that empower women at different stages of their lives and journeys. Here, a bit more about the three empowerment pillars we are focusing on, and the organizations we’re working with to make a tangible difference:

Education

Because twice as many girls as boys will never start school, we believe it is key that all women — regardless of race, socioeconomic status or country of origin — have access to education. Our partner in education, Girl Rising, is a non-profit that utilizes catalytic storytelling to raise awareness about the barriers that are keeping 130 million girls from classrooms around the world. This organization — which has served more than 1 million students and community members to date — also works with local partners to implement life-altering programming that builds skills and confidence in girls to change attitudes, behaviors and social norms, helping galvanize others to stand up for girls and their education. We are proud to work with them on their mission to expand into five additional countries, reaching another 100,000 students by 2020.

Mentorship

It’s no secret that for women, professional mentors are hard to come by, which makes all the difference when it comes to creating future leaders. According to McKinsey Global Institute, $12 trillion could be added to the global GDP by 2025 by simply advancing women’s equality. To help bring more mentors into the lives of the young women who need them most, Step Up links teenage girls in under-resourced communities to a network of professional women through after-school and mentorship programs. These meaningful relationships cultivate confidence and leadership skills that allow young women to better navigate social, economic and gender barriers. With new support from bareMinerals, Step Up aims to grow and serve over 8,000 girls by 2020.

Entrepreneurialism

It may be hard to believe, but women receive only 4% of small business loans from mainstream financial institutions (US Senate Committee on Small Business and Entrepreneurship, 2014). To fill the gap, Grameen America provides low-income women with microloans, credit-building and savings programs, financial education and peer support to empower women to establish credit, scale their companies and create prosperity in their communities. By providing the tools to alleviate poverty through entrepreneurialism, Grameen America is changing the world, one woman at a time. Built on a Nobel Prize-winning model, this organization just reached an incredible milestone of investing $1 billion in microloans to over 110,000 women across the U.S.

At bareMinerals, we believe that if you educate, elevate and invest in women, you will change the world. We look forward to starting this important journey, which truly represents The Power of Good.

The Fine Print Starting today, after making a purchase at a bareMinerals boutique or on bareMinerals.com, you will be able to cast a vote for the philanthropic pillar that you feel most passionately about, ultimately driving continued success for these incredible organizations. Your votes will help inform how donations to The Power of Good Fund by bareMinerals at Hopewell Fund are allocated. To ensure all three organizations receive support, bareMinerals has committed donations to each. Through these partnerships and the launch of The Power of Good Fund by bareMinerals, we are proud to help women look good, feel good, and now, do good for themselves and the world around them.

Shalom Blac Falls in Love with the ORIGINAL

BEAUTY COMMUNITY

Can we talk about Shalom Nchom for a minute? If you’re not familiar, we’ll catch you up: a survivor of extensive burns as a child — and the devastating bullying that followed — she is now a vlogger with nearly a million YouTube followers who tune in to watch her inspiring and playful Shalom Blac tutorials. Shalom had always favored liquid foundations — until we sent her our cult-favorite ORIGINAL Loose Powder Foundation. She tried it for the first time on camera and let’s just say, the results are truly powderful. Take a peek:

Watch Shalom’s full powder makeup video for more mineral makeup magic, including our Mineral Veil Finishing Powder.

What Are You PRO? Talking Diversity with Arshia Moorjani

BEAUTY COMMUNITY

Our BAREPRO makeup family is changing the beauty landscape with a simple proposition: skin-improving longwear. These formulas are everything we stand for: PRO-SKIN, PRO-PERFORMANCE and PRO-YOU, with great ingredients and lasting wear that keeps up with you all day long — so you can focus on what you stand for.

We asked three beauty influencers who love new BAREPRO 16-Hour Full Coverage Concealer to share what they stand for — and why they love our high-performance, natural-looking makeup. Today, we’re talking with Arshia Moorjani, a beauty influencer based in Fort Lee, NJ.


Arshia wears BAREPRO Performance Wear Foundation in Teak 22 and BAREPRO Concealer in Tan – Neutral 10

bareMinerals: What are you PRO?

Arshia Moorjani: I am PRO-DIVERSITY because growing up, I never had anyone who looked like me to look up to. I was obsessed with YouTube in my early teens, but never saw any South Asian women, so I decided to fill that void myself!

bareMinerals: How do you suggest others can act on a passion?

Arshia: Just do it! It sounds so simple and cliché but it’s true! We tend to hold ourselves back because we are so scared of just getting started… then work as hard as you can and the rest will follow!

bareMinerals: What are three things you do for yourself every day?

Arshia: Meditate, read and spend time on my skincare. Meditating has helped me realize that I am in control of my thoughts, reading has taught me such valuable lessons, and spending a little bit of time on my skincare is truly my “me time” which is so important. I am a firm believer that you can take care of others only when you truly take care of yourself first.

bareMinerals: On what occasions do you wear full coverage makeup? What makes performance wear makeup important to you?

Arshia: Because of my job, I wear full coverage makeup on a daily basis… between filming, meetings and shoots… my days usually start very early and end very late and I am constantly on the go. I need my makeup to be at its top performance at all times and need to ensure it lasts all day!

bareMinerals: What’s one concealer tip everyone should know?

Arshia: Create an upside-down triangle under your eyes and bring the concealer back past your brows. Once blended, this gives your face a faux “lift.” Why doesn’t want that?

bareMinerals: What makes you feel confident?

Arshia: I feel the most confident when I am being my most authentic self. I have tried to be like others in the past, but realized very quickly that one one is out there quite like me, and I need to embrace myself exactly as I am.

What are you PRO? Talking Wellness with Jessica Franklin

BEAUTY COMMUNITY

Our BAREPRO makeup family is changing the beauty landscape with a simple proposition: skin-improving longwear. These formulas are everything we stand for: PRO-SKIN, PRO-PERFORMANCE and PRO-YOU, with great ingredients and lasting wear that keeps up with you all day long — so you can focus on what you stand for.

We asked three beauty influencers who love new BAREPRO 16-Hour Full Coverage Concealer to share what they stand for — and why they love our high-performance, natural-looking makeup. Today, we’re talking with Jessica Franklin, a blogger and entrepreneur based in Brooklyn, NY.


Jessica wears BAREPRO Performance Wear Foundation in Cardamom 23 and BAREPRO Concealer in Tan/Dark – Neutral 12

bareMinerals: What are you PRO?

Jessica Franklin: I’m PRO-WELLNESS because I’ve realized that there is so much value in taking care of my health. Without it, I cannot live up to my full potential and be effective in my career, with my family, and in any other areas of my life.

bareMinerals: How did you discover your passion for wellness?

Jessica: This has been a journey for the past 5 years or so. I’ve gone from working out once in a while and eating whatever I wanted (fast food, sugary drinks, etc.) to now working out 3-4 times a week and making healthier food choices. It’s not a diet for me, but a lifestyle. The more I do it and continue on this journey, the more I adopt better habits. I’m not perfect … but I’m always trying my best and to me, that’s what really matters.

bareMinerals: What makes you feel confident?

Jessica: As cliché as it may sound, I have learned that confidence starts from the inside first. Without that, it is impossible to feel confident. But of course I feel even more confident when I get dressed and do my hair and makeup. I love when my makeup looks flawless.

bareMinerals: In your life and line of work, what makes natural-looking makeup so important?

Jessica: When I wear makeup, it’s important that I still look like myself. I never want to feel like makeup is a crutch and that I need it to feel better. Instead, it compliments me. Since my job involves influencing other women to feel confident both inside and out, I want them to feel the same way when it comes to their makeup.

bareMinerals: How often do you wear full coverage makeup?

Jessica: I wear full coverage makeup about 4-5 times a week! I wear it to meetings, photoshoots, events and even meeting up with my friends! It makes me feel good, knowing my makeup looks great. I love that BAREPRO Liquid Foundation provides full coverage, but doesn’t feel or look heavy. It really looks like skin!

bareMinerals: What’s one concealer tip everyone should know?

When applying concealer to your eyes, draw a triangle with your concealer rather than dotting or swiping it on. This guarantees a flawless application and it’s super easy!

bareMinerals: What are three things you do for yourself every day?

Jessica: 1. Set aside time for myself in the morning for reading, prayer and just alone time! 2. Work out. 3. Listen to my favorite songs and albums. Good music really puts me in a great mood and has such a positive effect on my day.

What do you stand for? Share what you’re PRO on Instagram, tagging #bareMinerals to join the conversation. 

What Are You PRO? Talking Self Love with Serein Wu

BEAUTY COMMUNITY

Serein Wu for bareMinerals

Our BAREPRO makeup family is changing the beauty landscape with a simple proposition: skin-improving longwear. These formulas are everything we stand for: PRO-SKIN, PRO-PERFORMANCE and PRO-YOU, with great ingredients and lasting wear that keeps up with you all day long — so you can focus on what you stand for.

We asked three beauty influencers who love new BAREPRO 16-Hour Full Coverage Concealer to share what they stand for — and why they love our high-performance, natural-looking makeup. Today, we’re talking with Serein Wu, a content creator based in Los Angeles, CA.


Serein wears BAREPRO Performance Wear Foundation in Silk 14 and BAREPRO Concealer in Tan – Neutral 10

bareMinerals: What are you PRO?

Serein Wu: I am PRO-SELF CARE and SELF LOVE. Self care is so important for our self esteem and confidence. Taking time to relax, take a bath, read a good book or apply makeup that makes you feel good can all improve your mental health and boost your confidence. When I look and feel my best I can deal with whatever life has to throw at me.

bareMinerals: What are three things you do for yourself every day?

Serein: I always take my time at night to do a full 3- to 5-step skincare routine. It helps me unwind and I truly enjoy my skincare time. I’m currently trying to complete a 12-week workout challenge, so I’ve scheduled an hour each day for me to be able to get my workouts in. Physical activity is so important to me — it helps with my stress and overall moods. Lastly, breakfast. With my schedule, meals can sometimes come at random times and be on the go, but breakfast is the one meal a day I sit down and enjoy, no matter what.

bareMinerals: In your life and line of work, what makes natural-looking makeup so important?

Serein: I want to motivate and inspire people to feel their best from the outside in. While there is nothing wrong with full-on glam, I don’t want people to feel like they have to have it to go out in the world. Natural-looking makeup is important to me because I want people to feel good, but not hide their skin. Freckles, scars and moles are part of what makes us unique.
For a while, being on social media made me feel very self-conscious. All the skin filters didn’t help either. It took me a while to remember what skin looks like and that it’s OK to want to minimize something or to even out your skin, but at the end of the day, it’s important to love who you are without all the fun beauty products.

bareMinerals: How often do you wear full coverage makeup?

Serein: I wear a little bit of makeup on most days, especially concealer and brows … sometimes I just want to pull out all the stops and do a full face … it really depends on my mood.

bareMinerals: What’s one concealer tip everyone should know?

Serein: Find a good concealer that matches your skin tone. It can act as a magic eraser in a pinch. Apply to uneven areas on your face, blend with your fingers or a brush. Set. Done! Full face, one product. I actually do this most days because It’s fast and looks really natural.

What do you stand for? Share what you’re PRO on Instagram, tagging #bareMinerals to join the conversation.