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Good Risks, Good Habits (and Being Naughty) with Rosie Huntington-Whiteley

COMMUNITY GOOD LIFE

Rosie Huntington-Whiteley

As the face of our new clean longwear lipstick, Rosie knows a good thing when she sees it. Recently we chatted with the model-turned-entrepreneur about all the goodness in her life, and with the sounds of a busy home and her baby son in the background, she touched on a good book for any entrepreneur, the NSFW food mistake that became a favorite, and how her son is already showing his beauty talents.

With the launch of BAREPRO Longwear Lipstick we’re asking people to share stories of good that lasts. Who has been a force of good in your life and why?

That’s hard, to pick one person — that’s really, really hard … but that would be my man. He is a force of good in my life every day, even the bad days…. I feel really, truly lucky. I have an incredible partner and a fun partner to go through this journey with and now we have a beautiful baby boy and life is full.

What’s one good way to start any day no matter where you are in the world?

I think taking a little bit of time for yourself, whether that’s getting up a little bit earlier before the rest of your family — which, by the way, is not the case with me because I like to sleep in as long as I can.

For me, a good way to start my day is not rushing: I drink a bottle of water, get my son up if he’s not up already, we go downstairs, we make breakfast together, we put the radio on, we have a little sing-song. Then I sort of will escape to my bathroom and that is my little 15, 20 minutes to myself. My beauty routine is really important for me in the morning because that is a foundation for my whole day and feeling good. And working out [is also important]! I try and exercise about four times a week and I’ll do that in the morning and that’s always a great way to your day going.

What’s one good thing you do when someone around you is having a bad day?

Honestly, it’s as simple as putting on a good album, some good music. It’s about getting outside a little bit, going for a walk around the block, talking it out. It’s the art of communication and getting people to talk about things, what’s going on with them and being there for someone, really…. I love a good laugh. I love a good joke, and so sometimes people just need a little bit of laughter to get them going. But I think getting outside, getting into nature is usually a good way to turn around a bad mood.

Tell us a good story about lipstick.

I get sent a ton of beauty products, which I’m very grateful for. I was opening them up the other day in my utility room and my son comes waddling in and he’s at that age now where he likes to play with everything and take the lids off and put the lids back on and take the lids off and put the lid back on and this could go on for quite some time. He opened up a big bright red lip gloss and I crouched down next to him and next thing I know he is applying lipstick to my lips — attempting to apply it to my lips. It was just the cutest thing ever. I don’t think I would’ve let anyone else do this, but I did end up with bright red lip gloss all over my face, and he thought it was the funniest thing! He’s my budding makeup artist.

What’s one good recipe your family always loves?

My mum’s actually a pretty good cook. She doesn’t like cooking — she never liked the expectation on her — but she had to because we definitely were not in a position to do anything else. She’s actually a pretty good cook but she’s quite experimental. One of my favorite dishes when I go home is what we call “chicken f*ck up” in my house, which is a kind of chicken curry mess sort of thing that I think came about as an accident one day in the kitchen and it was christened “chicken f*ck up.” So, whenever I go home she makes “chicken f*ck up” for me — that’s the first thing I’ll ask for.

Speaking of your mom, what’s one good tip you have for multi-tasking moms? And how did you learn it?

I have no onegood tip for multi-tasking moms … I mean, I’m in the throes of it all right now. So, I should be asking moms that question. Honestly, I think all moms are multi-tasking, whether they’re working or whether they’re stay at home. Being a mom is a full-on, full-time job. You never get to switch it off and it’s been an incredibly grounding and humbling experience. I think being organized is a really important tip. And then I think, in regards to beauty tips for a multi-tasking mom, you just don’t have the time that you did before. So, you want your products to be long-wearing. And that’s one of the things that I love about the BAREPRO Longwear Lipstick, that I apply at the beginning of my day and it’s smudge-proof, it’s kiss-proof, it’s weightless … I don’t feel like I have to touch it up throughout the day and I can just be like, good to go. 

What’s one good habit that you’d love for your son to have someday?

Good manners. Is that a habit?

Absolutely.

I guess good manners. And a healthy approach to food. I grew up in a household where — I mean it was the 90s, so frozen food was a big deal. [Laughs] I’m just really happy that, over my adult life and since leaving home, I’ve been able to educate myself on eating the right foods and [giving] him that foundation now as a youngster, I feel really good about that…. They’re like little sponges, babies. They’re like blank canvases. So what you put down in front of them, they’re going to absorb.

And then manners — that was something that was instilled in me really, really early on. It’s something that’s free, you know, everybody can be well-mannered, and working in an industry where I meet so many people from all different backgrounds and you have to interact with people all day long. I think simple “pleases” and “thank yous” and people that show gratitude, people that are thinking of other people, not just themselves — those kinds of small things are really what can impact somebody else. We talked about this a lot at bareMinerals, those small changes that you can make in your day that have that big effect. And I think just having self-awareness and self-respect and having respect for others … that really can turn your day around and turn somebody else’s day around.

What’s one good reason to take the risk and start a new business?

I would feel I was doing myself a disservice, not to give something a go out of fear and then to regret it later on in life, or to look back and think: ‘I should’ve done that, I should have given it a go.’ I’d rather fail at doing something than not fail at doing nothing, if that makes sense.

What’s some good advice for entrepreneurs that you learned while creating Rose Inc.?

I’m learning a lot right now. I think one of the coolest things actually is talking and listening to other entrepreneurs. So, I listen to a lot of podcasts. I read a lot of books. Luckily for me I’m now getting to meet a lot of entrepreneurs in person and just being able to ask them questions. When we were at the bareMinerals event in London at the [Soho] Farm House, I got to sit next to [Marc Rey], the CEO of Shiseido Americas. Just being able to sit next to him, [I thought] ‘Oh my gosh I’ve got an hour!’ A year or two ago if sat next to somebody like that, [I’d think]: ‘What the hell am I going to speak to him about? He doesn’t want to talk to me about anything.’ Now I see it as an opportunity to pick his brain about business and entrepreneurialism, and what are they looking for in small businesses and what advice they would give. So, I think just learning from other people’s mistakes, watching what’s happening out there in startup life and businesses and being observant, and then making sure you pull together the best team around you. [It’s important to remember]: ‘I can’t do everything. I’m not the best at everything.’ So, I need to hire great women around me to lift me and my business up. Those are things I’m learning right now.

Speaking of people you work with, what’s one good tip you’ve learned from Nikki DeRoest?

Okay. So, Nikki, I’m obsessed with. She’s become not only one of my regular makeup artists, but she’s also become a close friend of mine in this last year. She’s just such a cool chick and she’s unique and she’s also got a really good sense of humor, which I’m always drawn to. We have similar skin where we have to be very diligent about it. So, we’re constantly talking about beauty products and makeup tips. We’ll be talking about products that we just tried and we’re constantly talking about music … that’s our favorite topic.

What’s one good read from your winter holidays?

I was reading The Tipping Point, which I know is not a new book, but a really cool book to read for anyone that’s starting in business … [and looking for] what turns a business from being a small business into a phenomenon. So that’s been really, really interesting, to read about that. I like [Malcom Gladwell’s] books.

What’s one good movie where you know all of the lines?

None. Absolutely none. My sister, we were away together and we put the The Lion Kingon for my son for the first time and I’m like, ‘What is wrong with you? How do you know every single line from The Lion King? We haven’t watched this for like 10, 15 years? What the heck?’ I’m so baffled. But she was always one of those girls — every line in a song, every line in the movie. Whereas me, I will ‘know’ a song and it’ll have its own words. I’m terrible with people’s names. I butcher every single one — that’s not my forte.

But I would definitely say my favorites … I do love a girly movie. I love Notting Hill. I love Pretty Woman.[Laughs] I love Grey Gardens. But I love action movies and all of that kind of thing, too. I haven’t seen a great movie recently — I’ve been a bit bad at watching them, so I’ve got a stack of screeners to catch up on. I might be doing that this weekend.

Name a woman from history whose good work inspires you.

There are so many women that inspire me … I was reading something the other day about Audrey Hepburn and how everybody just remembers Audrey Hepburn for being this great beauty and yet actually, when you look at the scope of like charity work that she did in her lifetime, it was so enormous what she did … so that was impactful to me today.

Also, any woman that’s achieved her dreams, changed the world, paved the way for women in moving forward in the future. There are so many women doing that right now and — not just famous women that we know about — so many women out there who are really changing their communities and changing the lives of others in small ways, in big ways, but their stories don’t get told. And so, for me, there’s just tons of untold stories and I love it when I read something or hear something about somebody who’s really changing things in the world.

What’s one good story you think of when you need a laugh?

Oh my goodness … I would have to be honest and say that any good stories that I still chuckle about, I probably would not repeat on this phone call because that’s just naughty.

Shalom Blac Falls in Love with the ORIGINAL

BEAUTY COMMUNITY

Can we talk about Shalom Nchom for a minute? If you’re not familiar, we’ll catch you up: a survivor of extensive burns as a child — and the devastating bullying that followed — she is now a vlogger with nearly a million YouTube followers who tune in to watch her inspiring and playful Shalom Blac tutorials. Shalom had always favored liquid foundations — until we sent her our cult-favorite ORIGINAL Loose Powder Foundation. She tried it for the first time on camera and let’s just say, the results are truly powderful. Take a peek:

Watch Shalom’s full powder makeup video for more mineral makeup magic, including our Mineral Veil Finishing Powder.

What Are You PRO? Talking Diversity with Arshia Moorjani

BEAUTY COMMUNITY

Our BAREPRO makeup family is changing the beauty landscape with a simple proposition: skin-improving longwear. These formulas are everything we stand for: PRO-SKIN, PRO-PERFORMANCE and PRO-YOU, with great ingredients and lasting wear that keeps up with you all day long — so you can focus on what you stand for.

We asked three beauty influencers who love new BAREPRO 16-Hour Full Coverage Concealer to share what they stand for — and why they love our high-performance, natural-looking makeup. Today, we’re talking with Arshia Moorjani, a beauty influencer based in Fort Lee, NJ.


Arshia wears BAREPRO Performance Wear Foundation in Teak 22 and BAREPRO Concealer in Tan – Neutral 10

bareMinerals: What are you PRO?

Arshia Moorjani: I am PRO-DIVERSITY because growing up, I never had anyone who looked like me to look up to. I was obsessed with YouTube in my early teens, but never saw any South Asian women, so I decided to fill that void myself!

bareMinerals: How do you suggest others can act on a passion?

Arshia: Just do it! It sounds so simple and cliché but it’s true! We tend to hold ourselves back because we are so scared of just getting started… then work as hard as you can and the rest will follow!

bareMinerals: What are three things you do for yourself every day?

Arshia: Meditate, read and spend time on my skincare. Meditating has helped me realize that I am in control of my thoughts, reading has taught me such valuable lessons, and spending a little bit of time on my skincare is truly my “me time” which is so important. I am a firm believer that you can take care of others only when you truly take care of yourself first.

bareMinerals: On what occasions do you wear full coverage makeup? What makes performance wear makeup important to you?

Arshia: Because of my job, I wear full coverage makeup on a daily basis… between filming, meetings and shoots… my days usually start very early and end very late and I am constantly on the go. I need my makeup to be at its top performance at all times and need to ensure it lasts all day!

bareMinerals: What’s one concealer tip everyone should know?

Arshia: Create an upside-down triangle under your eyes and bring the concealer back past your brows. Once blended, this gives your face a faux “lift.” Why doesn’t want that?

bareMinerals: What makes you feel confident?

Arshia: I feel the most confident when I am being my most authentic self. I have tried to be like others in the past, but realized very quickly that one one is out there quite like me, and I need to embrace myself exactly as I am.

What are you PRO? Talking Wellness with Jessica Franklin

BEAUTY COMMUNITY

Our BAREPRO makeup family is changing the beauty landscape with a simple proposition: skin-improving longwear. These formulas are everything we stand for: PRO-SKIN, PRO-PERFORMANCE and PRO-YOU, with great ingredients and lasting wear that keeps up with you all day long — so you can focus on what you stand for.

We asked three beauty influencers who love new BAREPRO 16-Hour Full Coverage Concealer to share what they stand for — and why they love our high-performance, natural-looking makeup. Today, we’re talking with Jessica Franklin, a blogger and entrepreneur based in Brooklyn, NY.


Jessica wears BAREPRO Performance Wear Foundation in Cardamom 23 and BAREPRO Concealer in Tan/Dark – Neutral 12

bareMinerals: What are you PRO?

Jessica Franklin: I’m PRO-WELLNESS because I’ve realized that there is so much value in taking care of my health. Without it, I cannot live up to my full potential and be effective in my career, with my family, and in any other areas of my life.

bareMinerals: How did you discover your passion for wellness?

Jessica: This has been a journey for the past 5 years or so. I’ve gone from working out once in a while and eating whatever I wanted (fast food, sugary drinks, etc.) to now working out 3-4 times a week and making healthier food choices. It’s not a diet for me, but a lifestyle. The more I do it and continue on this journey, the more I adopt better habits. I’m not perfect … but I’m always trying my best and to me, that’s what really matters.

bareMinerals: What makes you feel confident?

Jessica: As cliché as it may sound, I have learned that confidence starts from the inside first. Without that, it is impossible to feel confident. But of course I feel even more confident when I get dressed and do my hair and makeup. I love when my makeup looks flawless.

bareMinerals: In your life and line of work, what makes natural-looking makeup so important?

Jessica: When I wear makeup, it’s important that I still look like myself. I never want to feel like makeup is a crutch and that I need it to feel better. Instead, it compliments me. Since my job involves influencing other women to feel confident both inside and out, I want them to feel the same way when it comes to their makeup.

bareMinerals: How often do you wear full coverage makeup?

Jessica: I wear full coverage makeup about 4-5 times a week! I wear it to meetings, photoshoots, events and even meeting up with my friends! It makes me feel good, knowing my makeup looks great. I love that BAREPRO Liquid Foundation provides full coverage, but doesn’t feel or look heavy. It really looks like skin!

bareMinerals: What’s one concealer tip everyone should know?

When applying concealer to your eyes, draw a triangle with your concealer rather than dotting or swiping it on. This guarantees a flawless application and it’s super easy!

bareMinerals: What are three things you do for yourself every day?

Jessica: 1. Set aside time for myself in the morning for reading, prayer and just alone time! 2. Work out. 3. Listen to my favorite songs and albums. Good music really puts me in a great mood and has such a positive effect on my day.

What do you stand for? Share what you’re PRO on Instagram, tagging #bareMinerals to join the conversation. 

What Are You PRO? Talking Self Love with Serein Wu

BEAUTY COMMUNITY

Serein Wu for bareMinerals

Our BAREPRO makeup family is changing the beauty landscape with a simple proposition: skin-improving longwear. These formulas are everything we stand for: PRO-SKIN, PRO-PERFORMANCE and PRO-YOU, with great ingredients and lasting wear that keeps up with you all day long — so you can focus on what you stand for.

We asked three beauty influencers who love new BAREPRO 16-Hour Full Coverage Concealer to share what they stand for — and why they love our high-performance, natural-looking makeup. Today, we’re talking with Serein Wu, a content creator based in Los Angeles, CA.


Serein wears BAREPRO Performance Wear Foundation in Silk 14 and BAREPRO Concealer in Tan – Neutral 10

bareMinerals: What are you PRO?

Serein Wu: I am PRO-SELF CARE and SELF LOVE. Self care is so important for our self esteem and confidence. Taking time to relax, take a bath, read a good book or apply makeup that makes you feel good can all improve your mental health and boost your confidence. When I look and feel my best I can deal with whatever life has to throw at me.

bareMinerals: What are three things you do for yourself every day?

Serein: I always take my time at night to do a full 3- to 5-step skincare routine. It helps me unwind and I truly enjoy my skincare time. I’m currently trying to complete a 12-week workout challenge, so I’ve scheduled an hour each day for me to be able to get my workouts in. Physical activity is so important to me — it helps with my stress and overall moods. Lastly, breakfast. With my schedule, meals can sometimes come at random times and be on the go, but breakfast is the one meal a day I sit down and enjoy, no matter what.

bareMinerals: In your life and line of work, what makes natural-looking makeup so important?

Serein: I want to motivate and inspire people to feel their best from the outside in. While there is nothing wrong with full-on glam, I don’t want people to feel like they have to have it to go out in the world. Natural-looking makeup is important to me because I want people to feel good, but not hide their skin. Freckles, scars and moles are part of what makes us unique.
For a while, being on social media made me feel very self-conscious. All the skin filters didn’t help either. It took me a while to remember what skin looks like and that it’s OK to want to minimize something or to even out your skin, but at the end of the day, it’s important to love who you are without all the fun beauty products.

bareMinerals: How often do you wear full coverage makeup?

Serein: I wear a little bit of makeup on most days, especially concealer and brows … sometimes I just want to pull out all the stops and do a full face … it really depends on my mood.

bareMinerals: What’s one concealer tip everyone should know?

Serein: Find a good concealer that matches your skin tone. It can act as a magic eraser in a pinch. Apply to uneven areas on your face, blend with your fingers or a brush. Set. Done! Full face, one product. I actually do this most days because It’s fast and looks really natural.

What do you stand for? Share what you’re PRO on Instagram, tagging #bareMinerals to join the conversation.