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Exclusive: Hailey Bieber on Lipstick, Family & Choosing Makeup


As our Clean Beauty Ambassador and the face of our newest lipstick, MINERALIST Hydra-Smoothing Lipstick, Hailey Bieber has had quite a few opportunities to try the clean, ultra-pigmented lip color. She was the first to wear it on the red carpet (for a Golden Globes after party no less) and she’s taken the time to try on shade after shade. It’s no wonder she loves the maximum hydration and rich color — and the fact that the lipstick is made with only 19 ingredients (40 percent less than top-selling lipsticks*). While red carpets may be on pause, the vegan lipstick — available in an array of 25 nature-inspired shades — has been making appearances from her home in Canada, where she even let her husband take a turn at her makeup. Here, Hailey shares her take on the nourishing lipstick, plus the secret to a 5-minute face, and tried-and-true family advice for turning around a bad day.

What is it that you love about the new MINERALIST Lipstick?

What I love about this lipstick is that the color is so rich and so hydrating — your lips feel really good. It’s amazing how smooth it makes my lips and how incredible the colors are, especially when the lipstick is made with only 19 ingredients, like cold-pressed fruit oil. I’m really big on clean beauty products and it’s super important to me that MINERALIST Lipstick is also vegan and cruelty-free.

When do you reach for lipstick?

Whenever! I feel like there’s always an occasion to wear lipstick, especially one that also hydrates your lips. That’s part of the reason I love all the shades of MINERALIST Lipstick: there’s a color for everything, whether it’s pale pink for a lazy Saturday or a classic red for a big event, and it feels amazing on my lips all day.

How does MINERALIST Lipstick feel on your lips when you apply it?

MINERALIST Lipstick is so creamy. From the moment I put it on, my lips feel really smooth and hydrated, which I love because a lot of lipsticks can be drying. Plus, it has this clean, natural scent that instantly puts me in a good mood.

Can you share some favorite MINERALIST shades and how they make you feel?

One of my favorite colors is Wisdom. It’s this gorgeous purple shade based off the Amethyst crystal, which is supposed to give you a greater understanding of the world around you. It just makes me feel incredibly positive and ready to take on the day. I also love the color Inspiration. It’s a cool-toned red that looks elegant without making me feel like I’m trying too hard. Willpower is another one of my favorites — I wear it when I need a little reminder of everything I can achieve.

Describe a “minimal” look that you love, and a “maximal” look that you love.

My favorite minimal looks are for every day, when I’m just lounging at home or running out for a quick bite. I tend to go for something oversized, and I like to pull my hair back and stick to a pretty basic beauty routine — mostly just clean skincare and a nude lipstick shade like MINERALIST Lipstick in Grace.

My favorite maximal looks are usually for big events, like a red carpet. I like working with my stylist to add an unexpected twist to a classic look. I’ll usually go bolder with my makeup too, maybe a strong cat eye or a berry-stained lip.

We love how lipstick has the power to instantly upgrade an outfit or makeup look. What’s one thing that instantly lifts you up?

Family. It can be as simple as calling my mom or getting a good morning text from my husband when I’m travelling. It’s a nice feeling connected when things are super busy and we are far away.

Any advice for wearing lipstick? Any tips?

This might sound really basic, but I only learned it recently: you’re supposed to apply starting in the middle of your lips, because you get the most color at the start of your application. It doesn’t really matter with MINERALIST Lipstick since the color is so rich from the first swipe, but I learned this from a makeup artist and now it’s a habit.

Which MINERALIST Lipstick names inspire you the most?

I think I would have to go with Grace or Intuition. They’re very different — Grace is more of a nude pink and Intuition is a brick red — but I think they represent two important sides of my personality very well, and they inspire me to embrace both.

We’re still loving your first ever MINERALIST Lipstick look, from after party event. Can you tell us a little bit about what you were going for that night?

I wore the shade Fortitude that night and got so many compliments! I think the color worked so well with the tuxedo-inspired look I was wearing. The mix of a natural berry-stained lip with the sharp lines of the dress made for such a gorgeous contrast. It was an unforgettable night.

What advice would you give to anyone who is having a bad day, or just needs some extra good vibes?

I would tell them to remember that “we wouldn’t appreciate the good days without some bad ones.” This is something that my dad taught me that has helped through a lot. Usually when things feel the worst, there’s something great right around the corner.

Crystals inspired our MINERALIST Lipstick shades — do you use crystals? Which one is your favorite?

I love crystals! I’m certainly not an expert, but I think they’re so pretty and inspiring. My favorite is Rose Quartz because it’s meant to bring love in all shapes and forms, and you can never have enough of that.

If you were a MINERALIST Lipstick color which one would you be?

That’s a hard one because I see so much of myself in all the colors. I think I’d have to say Joy though, because I try to live my life in a positive way.

Lipstick or no lipstick for date night?

I always like wearing lipstick when I go out because I feel instantly put together, no matter what I’m wearing. Plus, MINERALIST is so smoothing that it feels really nice, so I get that hydration on top of it. As for the color, it depends what we’re doing. If we’re just being low-key, I don’t usually go too bold (unless I’m feeling it of course!), but if we’re going out with friends, I might want to switch things up with a fun shade, like MINERALIST in Energy, which is a gorgeous fiery red color.

What is your secret weapon when you only have 5 minutes to get ready?

I’d have to say COMPLEXION RESCUE Hydrating Foundation Stick — I use it almost every day and since it can be foundation or concealer I just apply as much as I need that day. If I want to look super put together, I’ll add MINERALIST Lipstick in a classic red.

We’re all about THE POWER OF GOOD, from good-for-skin clean ingredients to giving back with every purchase on our website and in boutiques. What does THE POWER OF GOOD mean to you?

To me, being good means living in a way that is good for others and for the planet. There’s a lot of power in the choices we make every day, from how we treat people to the products we use. When it comes to beauty, one thing I do is choose products that are good for my skin but also clean and always cruelty-free.

*Based on average number of base ingredients for NPD U.S. top 20 lipsticks (12 months ending September 2019)