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Embrace Your Inner Minimalist & Maximalist with 2 Tutorials

BEAUTY

We firmly believe there’s a minimalist and maximalist in all of us. There’s the side of us that wants simpler formulas with less unnecessary additives, but there’s also the side of us that wants full impact and more results. And, honestly, why shouldn’t we have both?

This idea of our inner minimalists and maximalists is exactly what inspired our newest campaign, featuring Clean Beauty Ambassador Hailey Bieber and new MINERALIST Hydra-Smoothing Lipstick. Made with only 19 ingredients, the smoothing, vegan lipstick formula is truly minimal. But thanks to ingredients like Cold Pressed Sea Buckthorn Fruit Oil and Olive Oil Extract, it still delivers 2x hydration* and 2x richer color** in 25 shades from soft pinks to bright reds. In other words, it’s the best of both worlds — represented by Hailey’s two gorgeous contrasting makeup looks.

Ready to create your own minimalist and maximalist looks? We asked Carly Giglio (@carlygiglio), Global Makeup Artist at bareMinerals, to break down Hailey’s makeup from the campaign, step by step. The best part: you can easily switch things up with your favorite bareMinerals foundation formula and a different shade of creamy, satin MINERALIST Lipstick. Go ahead and embrace your own aesthetic, no matter how subtle or bold it may be.

Hailey’s “Minimalist” Look

What to use:

bareMinerals foundation of your choice
GEN NUDE Eyeshadow Palette in Neutral
LASH DOMINATION Volumizing Mascara
GEN NUDE Powder Blush in shade Call My Blush
MINERALIST Hydra-Smoothing Lipstick in shade Grace

How to get the look:

  • Start by applying your favorite bareMinerals foundation to get the coverage of your choice.
  • Create subtle eyeshadow, using the GEN NUDE Eyeshadow Palette in Neutral. Blend the shade Sandstone from your lash line all the way up to the brow bone.
  • Next, create a wash of color with the shade Believer, blending it all over the lid and into the crease.
  • For a minimal take on lash definition, swipe a single coat of LASH DOMINATION Volumizing Mascara on your top and bottom lashes.
  • To give shape and color to the face, dust GEN NUDE Powder Blush in shade Call My Blush across the apples of your cheeks, sweeping some of the excess color toward the outer edges of your cheeks.
  • Finish with NEW MINERALIST Hydra-Smoothing Lipstick in the nude of your choice. For Hailey, we used the shade Grace, a nude pink. For optimal application, start by applying color to the center of your lower lip and blending toward the corners. On your top lip, use the lipstick bullet to swipe from the cupid’s bow to the outer corner on each side.

Pro Tip: For the perfect low-key look, match your eyeshadow and blush shades to the color of your lipstick.

Hailey’s “Maximalist” Look

What to use:

bareMinerals foundation of your choice
GEN NUDE Eyeshadow Palette in Rose
LASH DOMINATION Volumizing Mascara
GEN NUDE Powder Blush in shade Call My Blush
MINERALIST Hydra-Smoothing Lipstick in shade Wisdom

How to get the look:

  • Start by applying your favorite bareMinerals foundation to get the coverage of your choice.
  • Next, use the shade Pixie from the GEN NUDE Eyeshadow Palette in Rose. Blend the shadow from your lash line all the way up to your brow bone.
  • Create a wash of color with the shade Free Spirit, sweeping it from the lash line to just above the crease and along your lower lash line.
  • Then, define your eyes with the shade Soul, smudging it across the outer edges of your upper and lower lash line.
  • To finish the eyes, swipe on two coats of LASH DOMINATION Volumizing Mascara to your top and bottom lashes.
  • For blush, dust GEN NUDE Powder Blush in shade Call My Blush across the apples of your cheeks, sweeping some of the excess color toward the outer edges of your cheeks.
  • Finish with the new MINERALIST Hydra-Smoothing Lipstick in a berry tone (Hailey is wearing Wisdom). For optimal application, start by applying color to the center of your lower lip and blending toward the corners. On your top lip, use the lipstick bullet to swipe from the cupid’s bow to the outer corner on each side.

Pro Tip: To help emphasize your bold lip color, apply concealer to the outside of your lips with the Max Coverage Concealer Brush and gently blend.

Whichever lip look you choose, you’ll have the peace of mind that comes with clean color — and very smooth, hydrated lips.

*Based on 1-week clinical & consumer studies with 32 women

**Based on an instrumental study vs. similar lipsticks without olive oil