It’s not every day we launch a new foundation, so when we do, we need the right woman to be the face – someone who loves our products and embodies the spirit of what’s new. For COMPLEXION RESCUE Hydrating Foundation Stick SPF 25, we turned to a woman who loves a fresh-faced, glowy look; is a major champion of clean, cruelty-free beauty; and lives a very on-the-go lifestyle. In honor of the new campaign (not to mention that Vogue cover), we sat down with the one and only Mrs. Hailey Bieber.
Who has had the greatest impact on your personal beauty philosophy? How have your life experiences influenced or affected your perception of what’s beautiful?
There have been a couple of different people, but my mom and grandma have always influenced skincare for me – they are Brazilian and are very focused on their skin. They look amazing, they take really good care of themselves, and they just have a lot of wisdom. They have really instilled a lot of good stuff in me like moisturizing and wearing SPF.
My life experiences have influenced what I think is beautiful because I’ve witnessed so many different people, so many different scenarios of myself feeling insecure, going through different phases and emotions. It’s made me realize that beauty really comes from the inside out; it can sound corny but that ends up being the truth at the end of the day.
Why did you choose to work with bareMinerals? What was your first memory of the brand?
I love working with brands that I am a fan of myself — that I feel represent me well. bareMinerals is a fantastic brand with amazing products that I’ve used for a long time.
My mom has used bareMinerals for a really long time and I always remember rummaging through her makeup bag. She always had the ORIGINAL Loose Powder Foundation — it was what she used every single day along with the Blush. I used to sneak into her bag and put it on my face.
What does living clean mean to you? What made you become conscientious of the ingredients in your skincare and makeup?
Clean is very important in my overall lifestyle. I try to be as conscious as possible, eating healthy. I grew up in a household that was strict on clean eating, all organic, no junk food. I like to stick to that still — I always like to go by the ‘put good in, get good out’ type of mentality.
Obviously there are going to be cheat days and I should be able to do that while I still can. But you do begin to realize that how you care for your body at a young age does have an effect on you as you get older. And as I’ve gotten older I started to read the ingredients in a lot of the products that I was buying. I learned that there can be really harsh dyes and fragrances, among other things, in your products that are just really bad for you. Your skin is your body’s biggest organ and it absorbs everything. I’ve learned to be really conscious of that.
How has your relationship with makeup evolved over the years?
I’ve been working a lot for the last four, almost five years, and I’ve gotten to see a lot of different ways to use makeup: different styles of makeup, different vibes, different looks, and I think that I’ve picked up a lot of cool tricks over the last few years. I definitely have more of an appreciation for makeup application.
Sometimes I actually feel more confident without makeup. I think that it’s important to be comfortable in your own skin, embrace natural beauty, but then you can also feel very sexy with makeup. I think you can bring out different characters when you’re done up with different hair, different makeup. It’s just fun to be able to play with. My signature look is pretty simple. I love to do maybe just a little bit of powder on the face, a highlighter, a really flushed cheek, mascara, and finish with lip balm. Boom.
What beauty product can you not live without? What are your go-to products?
I can’t live without a good highlighter, so I love BAREPRO GLOW Highlighter. I really like having something that is going to give you a little flush of color and a nice, glowy highlight. I also really like COMPLEXION RESCUE because it has a little bit of color but it’s not too heavy on the skin. It has SPF in it which is important because I’m not good about remembering to put SPF separate from my makeup. And I use MINERAL VEIL all the time.
Describe your date night look. What are your favorite lip and shadow colors?
My ideal date night look is nothing too crazy, just pretty natural. I think it’s best — even if you’re going with somebody you’ve been dating for a long time, or you’re going on a first date — you want to be more natural than not. Maybe if you want to spice things up a bit, keep the face natural, add a little red lip, something of that sort is a good idea.
Lip colors that mimic the same color as my natural lip tend to be my favorite but I also do love a nice cherry red lipstick. For eyeshadows, I like more taupe-y, brown, warm colors because I like to bring out my eye color.
As a public figure, what is one lasting change you hope to create for future generations or one change that you just hope to see in the world?
The power of being kind. I think there’s something so special about radiating joy and kindness, and I hope that that’s what people will be able to see in me.
Who inspires you to do good?
My family inspires me to do good. I feel really supported by them and they have helped me a lot along this journey that I’ve been on for the last couple of years.
What good quality do you value in others above all else? And what’s one thing that you try to do for other people?
Loyalty — it’s a big one for me. Honesty and just going out of your way for people, putting others before yourself. It’s just little things I try to do — it could be as simple as holding a door open for someone, asking someone how their day is, even smiling at someone. They may seem insignificant but these little things go a long way.
What good choices are you most proud of?
I have been in a lot of situations where I could have fallen into a lot of peer pressure and I’m proud of how I’ve carried myself as a young woman, as being a young woman in this industry can be really difficult. There’s a lot of negative influences, a lot going on. You just get presented with a lot of stuff that can draw you down a really negative road and I’m just proud of the times that I’ve said no.