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How Much Product is Too Much? Your Skincare Usage Guide


We like to think of our skincare routines as self care: 5-10 minutes when nothing matters other than massaging our faces and wiping the day away (or, you know, getting the day started). But as therapeutic as our skincare regimens may be, there’s also a science to the process. If you’re not using the right amount of each product, you may not get the results you want. Because not all skincare is created equal and each product requires a different method, we decided to break it all down, step by step, and share just how much to use. Read on to get your skincare routine in tip-top shape for #selfcaresunday … or just tomorrow morning (whichever comes first!).

How Much Cleanser to Use

As the first step in your routine, cleansing is very important to master. You need just enough to create a clean canvas, without stripping your skin of natural oils. For gel or water-based cleansers, a raspberry-sized amount should do the trick. But if you’re double cleansing with an oil-based formula, like OIL OBSESSED Total Cleansing Oil, you’ll need about two pumps. If your cleanser is made with powerful, skin-loving ingredients, like our PURE PLUSH Gentle Deep Cleansing Foam, you shouldn’t need anything more to get a good lather and have the ingredients do their thing.

How Much Face Mask to Apply

Contrary to the typical image of masking you might think of, caking on a face mask won’t make the product more any more effective. All you really need is a cherry-sized amount spread evenly in a light layer. “I would recommend using a mask brush so you don’t use too much,” says Lee Etheridge, our Executive Director of Global Education and Consumer Experience. “The key here is that less is more.” And for those who enjoy multi-masking with our CLAYMATES Mask Duos, the same rule applies: a half a cherry for your cheeks and a half for your T-zone (or however you’re choosing to divide up your masks).

How Much Exfoliator to Use

With exfoliators, there’s always a chance that too much product could do more harm than good. If you’re using a physical exfoliant, like sugar or clay, Lee advises using the same amount as your cleanser: a raspberry-sized dollop. But if you’re all about the chemical exfoliants, like AHAs or BHAs, use a cotton pad to gently wipe one thin layer across the skin. “You don’t want to overdry your skin by over-exfoliating,” adds Blass Laner, Learning Design Manager, Global Education at bareMinerals. So resist the urge to rub or wipe more than once.

How Much Serum to Apply

Because serum formulas can differ depending on the skin concern you’re addressing, closely follow the instructions written on the bottle. But when in doubt, go for about 2-3 pomegranate seeds of product. If you’re using a good-for-skin formulation, like our best-selling SKINLONGEVITY Vital Power Infusion, using more won’t do anything to help or hurt its effects — but it is wasteful. The best way to get the most out of your serum? “Cleanse properly,” Lee recommends. “Then the skin pH is balanced so your serum and moisturizer will work best on the skin.”

How Much Eye Cream to Apply

As the most sensitive part of the face, the eye area should be treated with extremely gentle care — and that includes minimal product. Just a single pomegranate seed-sized scoop of eye cream will do all the work. Divide the small portion between both eyes, and use your ring finger to tap the product around your orbital bone, avoiding the tear duct. To simplify your routine, Lee suggest gel formulas, like our SKINLONGEVITY Vital Power Eye Gel Cream, for both morning and night.

How Much Moisturizer to Apply

For hydration that truly lasts all day or night, you’ll need a decent helping of moisturizer — a raspberry-sized dollop is ideal. Simply dot it on the face, gently massage to distribute, and spread the excess down your neck. Keep in mind: if you’re using a moisturizer with mineral SPF, like our SKINLONGEVITY Vital Power Moisturizer Broad Spectrum SPF 30, you’ll want to take your time massaging it in so you don’t get a white cast.

Shalom Blac Falls in Love with the ORIGINAL


Can we talk about Shalom Nchom for a minute? If you’re not familiar, we’ll catch you up: a survivor of extensive burns as a child — and the devastating bullying that followed — she is now a vlogger with nearly a million YouTube followers who tune in to watch her inspiring and playful Shalom Blac tutorials. Shalom had always favored liquid foundations — until we sent her our cult-favorite ORIGINAL Loose Powder Foundation. She tried it for the first time on camera and let’s just say, the results are truly powderful. Take a peek:

Watch Shalom’s full powder makeup video for more mineral makeup magic, including our Mineral Veil Finishing Powder.

Finding the Best Mascara for Your Lashes


Mascaras are basically all the same, right?

Actually, that’s so far from the truth! There are three main things to consider when finding your own perfect mascara. First, what kind of look are you going for? Long, fine and defined? Crazy volume? Once you’ve dreamed up your perfect lashes, consider both the formula and brush, which work together to achieve a specific look. To make it easy, we’ve broken down our full mascara portfolio so you can make those dream lashes come true…

NEW LASHTOPIA Mega Volume Mineral-Based Mascara
High-impact, 10x lash volume.*
Staggered bristles coat every lash.

NEW LOVE EVERY LASH Micro Defining Mascara
Catch and coat even the shortest lashes.
Ultra-skinny brush with micro bristles.

LASH DOMINATION Volumizing Mascara
Dramatic length and thickness.
Spiral brush coats from all angles.

LASH DOMINATION Volumizing Mascara with Petite Precision Brush
Ideal for short, bottom and corner lashes.
Petite brush for precise application.

*Based on an in-vitro study of 10 coats on bare lashes.

Check out our full mascara assortment, and don’t forget to replace your mascara every 3 months!

The Most Important Thing You Don’t Know About Mascara


We specialize in (and know you love) clean makeup. But what about keeping it clean with your makeup bag? Today, we’re revisiting some of our favorite tips that will keep your stash in top shape. This is especially important when it comes to — you guessed it — mascara, which should be replaced every 3 months.


Faces get better with age, but your beauty products most certainly do not, and they have legally regulated expiration dates for a very good reason. (And it isn’t so companies can sell you more makeup). Over time all products can change color, texture and consistency — especially products that are good for you, like the ones with added antioxidants, and that lack scary chemical stabilizers. Products can also start to smell. If any of these things happen, toss them immediately.

So how do you know what to expect and how to avoid being wasteful (and when to replace your lipgloss before it turns orange)? Take a product, flip it over and you’re likely to see a little drawing of an open pot and a number, like “6M.” That means that 6 months from the day you opened that product, you should be replacing it.


In general, the highest turnover items in your bag should be the ones you put around your eyes. First off, sharing is not caring when it comes to eyeliners, mascaras, eye brushes and shadows. You’re basically asking for an eye infection, so if you gave your girlfriend a swipe of mascara last night, dump the tube stat. Also, it’s that time of year when you’re probably about to whip out last summer’s waterproof mascara. Don’t. Eyelashes may be flirty and gorgeous but evolutionarily, they’re actually present to trap dirt, not a significant other. So… if you’re brushing over your lashes with a wand, returning it to the tube and storing it for a year? Yikes. There’s a reason we recommend a 3 month cycle for mascara Auto Delivery.


If you’re not sure when you purchased the mascara you’re using now, well, we can’t blame you. That’s why we recommend purchasing mascara using the Auto Delivery feature on the product page. Every 3 months (or however often you choose), you’ll receive an email reminder that your order is about to ship (free, and with samples, by the way). About to leave town? Just shift the delivery date. Just ran out of concealer? Add it to your Auto Delivery order once still ships free. So go forth, keep it clean and leave the remembering to us!

Get super lush lashes with our richly pigmented mineral-based mascaras

Easy Eye Makeup in 60 Seconds


If you don’t already wear eyeshadow, well, better late than never. We’re not talking sparkly pinks and blues (though that’s cool too) — today is all about is you, but improved.

So, Why Use Eyeshadow?

Why bother with neutral eyeshadow, you might ask. Well, the right neutral eyeshadow can be used to smooth fine lines, and even out the color around your eyes. In fact, our creamy new GEN NUDE Eyeshadow + Primer comes in two families of colors: neutralizing shades and brightening shades, so you can achieve the natural look that addresses your personal skin concerns.

What is Eye Primer Anyway?

For people who loooove eyeshadow colors (including our new neutral eyeshadow palettes), that same cream eyeshadow we were just talking about is ideal for smoothing the eye area to prepare it for more makeup. Or, just wear it alone!

Easy Eye Makeup in 60 Seconds

For a fresh, modern matte eye look…

1. Smooth GEN NUDE Eyeshadow + Primer onto your eyelids with the included paddle applicator.

2. Blend with your fingertips or an eye makeup brush.

3. Apply LASHTOPIA Volumizing Mascara from lash root to tip, wiggling the brush from side to side to achieve maximum lash volume.