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Your Perfect Everyday Brow Routine with Celebrity Makeup Artist Denika Bedrossian


Whether you’re rocking a smoky eye or “no-makeup makeup”, eyebrows are an important part of any beauty routine. They bring any look together by framing your face and accentuating your eyes.

So, how do you get perfect brows, every single day? Celebrity makeup artist Denika Bedrossian (Hailey Bieber’s go-to!) is here to share, using our new STRENGTH & LENGTH Serum-Infused Brow Gel. Formulated with red clover peptide serum, the lightweight, buildable formula provides a natural-looking tint (or go for universal clear) plus flexible hold — with no stiffness or flaking.

An intuitively angled applicator allows for effortless application from root to tip, and thanks to the built-in brow serum, you’ll get visibly fuller, thicker, denser brows in just 8 weeks.*

So here we go: this is how to do brows with Denika — or, in her words, the key to a “natural, effortless, beautiful brow.”

What you’ll need for perfect brows:

BROW MASTER Sculpting Pencil (Sabrina’s shade is Coffee)
STRENGTH & LENGTH Serum-Infused Brow Gel in shade Clear

How to get effortless, perfect eyebrows:

  • With the spoolie side of the BROW MASTER Sculpting Pencil, brush your eyebrow hairs upwards. This will act as a guide, so you can see where you want to fill in with colorTEST.
  • Using short brush strokes, fill in any sparse areas with the pencil side. Once finished, comb your brows with the spoolie side once again — this will disperse the product through the hairs and avoid any harsh lines.
  • Set your brows using the STRENGTH & LENGTH Serum-Infused in the shade Clear. The angled edge of the applicator allows you to get to the root of your brow hairs for the best hold.

*Based on an 8-week clinical study with 30 women. Results may vary.