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Inside Our Initiative To Support Girls’ Education

COMMUNITY GOOD NEWS

Education is far from a given in many places around the world — especially for girls. In fact, according to UNESCO, around 16 million girls worldwide will never learn to read or write in primary school. To help change statistics, bareMinerals has launched The Power of Good Fund by bareMinerals, which will help support three organizations — Girl Rising, Step Up and Grameen America — that are committed to leveling the playing field when it comes to women’s education, mentorship and entrepreneurialism.

To celebrate the launch of our new philanthropic endeavor, bareMinerals and Girl Rising, a non-profit which focuses on changing how girls are valued and educated around the world, hosted an intimate evening at The Wing in NYC, which brought women together to talk about the need for universal education, namely when it comes to underserved young women.

Surrounded by cozy pink couches, flickering tea-light candles, and rainbow-colored bookshelves, Jill Scalamandre, President of bareMinerals, announced the official launch of the fund to a crowd of influencers and Wing members — and introduced her co-host, Kayce Freed Jennings, Senior Producer of Girl Rising.

“We’re celebrating a big moment in the brand’s history,” Jill explained, speaking to the fund as a way for the brand to “help unleash the potential in young women.” The initiative pledges 1% of sales from our boutiques and bareMinerals.com in 2019 to Hopewell Fund*, benefiting the three charities. “If you elevate, invest, and educate young women, you can change the world,” she added. 

Next came a screening of clips from the original Girl Rising film along with their newest film, Brave Girl Rising, a powerful documentary looking at the life of a refugee girl named Nasro, which was also written by poet laureate Warsan Shire. “We hope for it to be the first in a series of films to come out in the next few years,” Kayce explained, before dimming the lights to preview the film.

Following the screening, Scalamandre and Freed Jennings joined Yari Blanco, Senior Manager of Culture & Diversity at The Wing, for a panel discussion on how all women can take action in their communities and around the world. “Any corporation can address education and empower women,” Jill said. At bareMinerals, this takes the form of The Power of Good Fund by bareMinerals and promoting employee volunteerism, and Scalamandre suggested other corporations and individuals can make change through a variety of ways as well: partnerships, branded products, donations and volunteer work.

To wrap the evening, attendees filled backpacks with school supplies for refugee youth to be donated to the IRC. The Crayola colored pencils, glitter binders and Jansport backpacks may have felt nostalgic for some, but each backpack also represented one small change to the future of a refugee’s academic career.

While we came together to celebrate our new philanthropic partnerships, ultimately the evening was about building communities that feel empowered to shape all of our futures. “We want to change the world,” Kayce said. “We want to help create a fairer world for girls, but also a safer, more prosperous world for all of us.”

*Donations will be made on sales, less any returns or discounts, through the end of 2019 and include a minimum contribution of $500,000. Hopewell Fund is a 501(c)(3) public charity that specializes in helping donors, social entrepreneurs, and other changemakers launch new, innovative social change projects.

Shalom Blac Falls in Love with the ORIGINAL

BEAUTY COMMUNITY

Can we talk about Shalom Nchom for a minute? If you’re not familiar, we’ll catch you up: a survivor of extensive burns as a child — and the devastating bullying that followed — she is now a vlogger with nearly a million YouTube followers who tune in to watch her inspiring and playful Shalom Blac tutorials. Shalom had always favored liquid foundations — until we sent her our cult-favorite ORIGINAL Loose Powder Foundation. She tried it for the first time on camera and let’s just say, the results are truly powderful. Take a peek:

Watch Shalom’s full powder makeup video for more mineral makeup magic, including our Mineral Veil Finishing Powder.

What Are You PRO? Talking Diversity with Arshia Moorjani

BEAUTY COMMUNITY

Our BAREPRO makeup family is changing the beauty landscape with a simple proposition: skin-improving longwear. These formulas are everything we stand for: PRO-SKIN, PRO-PERFORMANCE and PRO-YOU, with great ingredients and lasting wear that keeps up with you all day long — so you can focus on what you stand for.

We asked three beauty influencers who love new BAREPRO 16-Hour Full Coverage Concealer to share what they stand for — and why they love our high-performance, natural-looking makeup. Today, we’re talking with Arshia Moorjani, a beauty influencer based in Fort Lee, NJ.


Arshia wears BAREPRO Performance Wear Foundation in Teak 22 and BAREPRO Concealer in Tan – Neutral 10

bareMinerals: What are you PRO?

Arshia Moorjani: I am PRO-DIVERSITY because growing up, I never had anyone who looked like me to look up to. I was obsessed with YouTube in my early teens, but never saw any South Asian women, so I decided to fill that void myself!

bareMinerals: How do you suggest others can act on a passion?

Arshia: Just do it! It sounds so simple and cliché but it’s true! We tend to hold ourselves back because we are so scared of just getting started… then work as hard as you can and the rest will follow!

bareMinerals: What are three things you do for yourself every day?

Arshia: Meditate, read and spend time on my skincare. Meditating has helped me realize that I am in control of my thoughts, reading has taught me such valuable lessons, and spending a little bit of time on my skincare is truly my “me time” which is so important. I am a firm believer that you can take care of others only when you truly take care of yourself first.

bareMinerals: On what occasions do you wear full coverage makeup? What makes performance wear makeup important to you?

Arshia: Because of my job, I wear full coverage makeup on a daily basis… between filming, meetings and shoots… my days usually start very early and end very late and I am constantly on the go. I need my makeup to be at its top performance at all times and need to ensure it lasts all day!

bareMinerals: What’s one concealer tip everyone should know?

Arshia: Create an upside-down triangle under your eyes and bring the concealer back past your brows. Once blended, this gives your face a faux “lift.” Why doesn’t want that?

bareMinerals: What makes you feel confident?

Arshia: I feel the most confident when I am being my most authentic self. I have tried to be like others in the past, but realized very quickly that one one is out there quite like me, and I need to embrace myself exactly as I am.

What are you PRO? Talking Wellness with Jessica Franklin

BEAUTY COMMUNITY

Our BAREPRO makeup family is changing the beauty landscape with a simple proposition: skin-improving longwear. These formulas are everything we stand for: PRO-SKIN, PRO-PERFORMANCE and PRO-YOU, with great ingredients and lasting wear that keeps up with you all day long — so you can focus on what you stand for.

We asked three beauty influencers who love new BAREPRO 16-Hour Full Coverage Concealer to share what they stand for — and why they love our high-performance, natural-looking makeup. Today, we’re talking with Jessica Franklin, a blogger and entrepreneur based in Brooklyn, NY.


Jessica wears BAREPRO Performance Wear Foundation in Cardamom 23 and BAREPRO Concealer in Tan/Dark – Neutral 12

bareMinerals: What are you PRO?

Jessica Franklin: I’m PRO-WELLNESS because I’ve realized that there is so much value in taking care of my health. Without it, I cannot live up to my full potential and be effective in my career, with my family, and in any other areas of my life.

bareMinerals: How did you discover your passion for wellness?

Jessica: This has been a journey for the past 5 years or so. I’ve gone from working out once in a while and eating whatever I wanted (fast food, sugary drinks, etc.) to now working out 3-4 times a week and making healthier food choices. It’s not a diet for me, but a lifestyle. The more I do it and continue on this journey, the more I adopt better habits. I’m not perfect … but I’m always trying my best and to me, that’s what really matters.

bareMinerals: What makes you feel confident?

Jessica: As cliché as it may sound, I have learned that confidence starts from the inside first. Without that, it is impossible to feel confident. But of course I feel even more confident when I get dressed and do my hair and makeup. I love when my makeup looks flawless.

bareMinerals: In your life and line of work, what makes natural-looking makeup so important?

Jessica: When I wear makeup, it’s important that I still look like myself. I never want to feel like makeup is a crutch and that I need it to feel better. Instead, it compliments me. Since my job involves influencing other women to feel confident both inside and out, I want them to feel the same way when it comes to their makeup.

bareMinerals: How often do you wear full coverage makeup?

Jessica: I wear full coverage makeup about 4-5 times a week! I wear it to meetings, photoshoots, events and even meeting up with my friends! It makes me feel good, knowing my makeup looks great. I love that BAREPRO Liquid Foundation provides full coverage, but doesn’t feel or look heavy. It really looks like skin!

bareMinerals: What’s one concealer tip everyone should know?

When applying concealer to your eyes, draw a triangle with your concealer rather than dotting or swiping it on. This guarantees a flawless application and it’s super easy!

bareMinerals: What are three things you do for yourself every day?

Jessica: 1. Set aside time for myself in the morning for reading, prayer and just alone time! 2. Work out. 3. Listen to my favorite songs and albums. Good music really puts me in a great mood and has such a positive effect on my day.

What do you stand for? Share what you’re PRO on Instagram, tagging #bareMinerals to join the conversation. 

What Are You PRO? Talking Self Love with Serein Wu

BEAUTY COMMUNITY

Serein Wu for bareMinerals

Our BAREPRO makeup family is changing the beauty landscape with a simple proposition: skin-improving longwear. These formulas are everything we stand for: PRO-SKIN, PRO-PERFORMANCE and PRO-YOU, with great ingredients and lasting wear that keeps up with you all day long — so you can focus on what you stand for.

We asked three beauty influencers who love new BAREPRO 16-Hour Full Coverage Concealer to share what they stand for — and why they love our high-performance, natural-looking makeup. Today, we’re talking with Serein Wu, a content creator based in Los Angeles, CA.


Serein wears BAREPRO Performance Wear Foundation in Silk 14 and BAREPRO Concealer in Tan – Neutral 10

bareMinerals: What are you PRO?

Serein Wu: I am PRO-SELF CARE and SELF LOVE. Self care is so important for our self esteem and confidence. Taking time to relax, take a bath, read a good book or apply makeup that makes you feel good can all improve your mental health and boost your confidence. When I look and feel my best I can deal with whatever life has to throw at me.

bareMinerals: What are three things you do for yourself every day?

Serein: I always take my time at night to do a full 3- to 5-step skincare routine. It helps me unwind and I truly enjoy my skincare time. I’m currently trying to complete a 12-week workout challenge, so I’ve scheduled an hour each day for me to be able to get my workouts in. Physical activity is so important to me — it helps with my stress and overall moods. Lastly, breakfast. With my schedule, meals can sometimes come at random times and be on the go, but breakfast is the one meal a day I sit down and enjoy, no matter what.

bareMinerals: In your life and line of work, what makes natural-looking makeup so important?

Serein: I want to motivate and inspire people to feel their best from the outside in. While there is nothing wrong with full-on glam, I don’t want people to feel like they have to have it to go out in the world. Natural-looking makeup is important to me because I want people to feel good, but not hide their skin. Freckles, scars and moles are part of what makes us unique.
For a while, being on social media made me feel very self-conscious. All the skin filters didn’t help either. It took me a while to remember what skin looks like and that it’s OK to want to minimize something or to even out your skin, but at the end of the day, it’s important to love who you are without all the fun beauty products.

bareMinerals: How often do you wear full coverage makeup?

Serein: I wear a little bit of makeup on most days, especially concealer and brows … sometimes I just want to pull out all the stops and do a full face … it really depends on my mood.

bareMinerals: What’s one concealer tip everyone should know?

Serein: Find a good concealer that matches your skin tone. It can act as a magic eraser in a pinch. Apply to uneven areas on your face, blend with your fingers or a brush. Set. Done! Full face, one product. I actually do this most days because It’s fast and looks really natural.

What do you stand for? Share what you’re PRO on Instagram, tagging #bareMinerals to join the conversation.