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Inside the Launch: The Power of Good Fund

GOOD NEWS

We could not be more excited to announce that beginning in 2019, we’ll be donating 1% of sales from bareMinerals boutiques and bareMinerals.com to charities that champion women’s education, entrepreneurialism and mentorship via the newly-established bareMinerals Power of Good Fund. Plus, we’ll dedicate 1% of our employees’ time to volunteerism.

Jill Scalamandre, Jenny Halpern Prince and Nikki DeRoest

Last week we flew to London to share this news with our community of global beauty editors, experts and influencers, including our brand ambassadors Hailey Baldwin, Rosie Huntington-Whiteley and Nikki DeRoest. The day kicked off at the Ham Yard Hotel with Jill Scalamandre, President, bareMinerals, announcing the Power of Good Fund and speaking with Nikki and Jenny Halpern Prince, founder of Access Aspiration, about the importance of mentorship and having strong female role models — something that is often lacking for young women, and is one of the new pillars of the fund.

Attendees then broke into speed mentoring sessions where they met with young women from Access Aspiration, a London-based charity that provides 16- to 24-year-old students with new skills and career networks in an effort to increase social mobility, improve employability and remove barriers to higher education. Needless to say, it was a memorable afternoon of learning, sharing and creating powerful, lasting connections.

For day 2, we escaped to the countryside — Oxfordshire’s Soho Farmhouse, to be precise — for our first-ever global wellness retreat, featuring a clean beauty masterclass with Rosie and Nikki. Guests had time to get outside enjoy the landscape before a closing dinner in a large barn covered in lights.

bareMinerals Ambassadors Rosie Huntington-Whiteley and Hailey Baldwin

The intimate dinner featured a welcome speech from Rosie, more on the bareMinerals Power of Good brand platform from Marc Rey, CEO, Shiseido Americas & Shiseido Group Chief Growth Officer, and, of course, a beautiful dinner featuring fresh, clean ingredients from the farm.

Learn more about the Power of Good and our clean beauty philosophy

Pillow Talk with Olivia Culpo

COMMUNITY GOOD NEWS

Olivia Culpo at the bareMinerals + Cosmopolitan National Sleepover Day party

As part of our epic National Sleepover Day event in Times Square, we hosted a chat between fashion and beauty influencer Olivia Culpo and Cosmopolitan’s Chief Beauty Director Leah Wyar. Read on for some of our favorite moments from their conversation on slumber parties, DIY beauty, and the bareMinerals foundation that saved her in high school.

What’s your recipe for an epic slumber party?
Sleepovers are the best! Most of the time I bring my own pillow and I have a blanket that I love because its so fuzzy. I also have a heating blanket that I just absolutely love. I can sleep anywhere because it’s so comfortable.

What’s one fun sleepover tip that anyone can do at home?
You can make face masks with avocado, coconut oil or honey. I love going online and searching “At home DIY masks” with my sisters or my friends. It’s so fun!

When you’re sharing beauty secrets, which bareMinerals product do you recommend to your friends?
I would have to say bareMinerals Original Foundation saved my life when I was growing up because I was at that weird stage when I didn’t know what foundation even was and I didn’t want to wear a heavy amount of makeup. I was going to my all-girls school everyday and I didn’t want to spend a lot of time getting ready. But the swirl, tap, buff was so easy. It gave me the perfect amount of coverage and I never broke out. It also didn’t make me look really oily. It’s really the hottest commodity for someone who wants coverage without being too heavy, cakey, or shiny. It’s kind of everything you need!

Why is it important for you to wear makeup so pure you can sleep in it?
How many people at home are happy to hear that you don’t have to take off your makeup? I wish everything was like that.

What do you normally wear to bed?
It kind of depends. If I’m cold, which sometimes happens on the East Coast, I’ll wear sweatpants and a hoodie and just be so, so cozy. That’s my favorite place to be—we all have those moments when we are dreaming about going to bed and being in our pajamas. Sometimes I do like to wear a nightgown; to me its fun, and even a little sexy. The time that you spend getting ready for bed is your “you” time so sometimes it’s kind of fun to get “dressed up” to go to bed.

Do you have any nighttime rules or rituals that get you ready to go to bed?
This is a very strange habit of mine but I cannot go to bed unless my room is clean. All the clothes are put away and dishes aren’t in the sink, otherwise it just bugs me. I don’t want to wake up to it. I want to wake up to everything clean, fresh, and lovely.

Last but not least, what’s your slumber party secret?
My confession is, “Peanut butter is my kryptonite!” Which is true. I can eat a whole jar. I could have a pint of ice cream and a jar of peanut butter and I would be happy for the rest of my life!

Check out Olivia’s full interview here, and read more about our epic National Sleepover Day event inspired by Original Foundation, makeup so pure that yes, you can actually sleep in it.

National Sleepover Day Takes Over Times Square

GOOD NEWS

How was your National Sleepover Day? Ours was pretty amazing, if we may say so ourselves. Yes, May 9, 2017 was a memorable one as we teamed up with Cosmopolitan, Sephora and Olivia Culpo to host the ultimate slumber party—right in the middle of New York’s Times Square.

bareMinerals makeovers happened live in Times Square

The guest of honor was our Original Foundation, which is makeup so pure you can actually fall asleep in it—without clogging pores or causing breakouts. It was this fact that inspired us to set up a giant, dreamy bedroom on Broadway complete with vanities, flowers, a pillow-packed bed, and all the mineral makeup you could ever dream of.

A scene from National Sleepover Day with bareMinerals + Cosmopolitan

Our team was on hand (in pink #sleepinthebare bathrobes) to guide guests through the ultimate slumber party. The first step was a makeover, of course, and our artists listened to countless women talk about their makeup needs, passions and frustrations to ensure that each one walked away feeling and looking like her best self. After lots of swirling, tapping and buffing, guests were in for some good old fashioned pillow talk—everyone has a good secret, and the ladies were invited to bare it all, creating custom pillow cases with their confessions. Some of our favorites were the fearless ambitions (“I’m gonna be the Kylie Jenner of nursing”) and sweet secrets (“Peanut butter is my kryptonite!” Olivia divulged). Last but not least, all our bare beauties posed with their confessions, so check out #sleepinthebare on Instagram to see more.

Two attendees bare their slumber party secrets

When Olivia wasn’t chatting with fans or jumping on the bed, she talked makeup and slumber parties with Cosmo’s Chief Beauty Director Leah Wyar and you don’t want to miss that candid conversation (hint: she’s totally a dare person).

Olivia Culpo at the bareMinerals National Sleepover Day party

Mark your calendar to host your own slumber party next year and in the meantime, whether you’ve got sensitive skin, or you’re just looking for buildable, beautiful coverage, check out our Original Foundation, makeup so pure that yes, you can even sleep in it.

Going Bare in the Desert: A Weekend at Coachella

BEAUTY GOOD NEWS

Ah, Coachella. Once an indie concert in the desert, the annual spring event has sprung into two star-studded weekends that pack in the best parties, solidify summer trends, and leave everyone’s skin a little on the dry side.

For weekend one, we partnered with Republic Records to bring a whole bar of unreleased bare product (read on for more!) plus some moisture-packed favorites to two intimate parties at the Hyde Away, a gorgeous Palm Springs retreat for artists, VIPs and influencers attending the festival.

Friday night’s welcome treated guests to a barbeque and live performances by Justine Skye, DJ Storm and Hailee Steinfeld (who wowed the crowd with a cover of Ed Sheeran’s “Shape of You”), while Saturday’s pool party featured DJ sets including Joe Jonas of DNCE, plus a photo booth tucked inside a custom helicopter (yes, you read that right).


All the while we were soaking up the vibe and getting people selfie-ready from an unusually breezy bare “boutique”: a gauzy tent where the likes of Emma Roberts, Sofia Carson and Ashley Tisdale could sample a bold new extension of our bestselling Gen Nude® mineral lipstick line. Attendees also traded tips on their desert essentials, and if you’re headed to weekend two, our super moisturizing Complexion Rescue was called out as a Coachella-friendly product.

But back to that new product we brought along… in a statement-making assortment of colors and the same moisturizing formulas that made Gen Nude® a hit, our new lip lineup brought high-impact, festival-ready fun.

We can’t wait to bring it to all to you just in time for summer—stay tuned!

Truly Original: Our #30Originals Pixel Art Contest

COMMUNITY GOOD NEWS

That picture up there should look vaguely familiar. First off, it’s pixel art, which may remind you of needlepoint, a mosaic, Super Mario or Cory Arcangel, depending where your interests lie. Second, it’s made up of none other than our bestselling, award-winning, 5 mineral Original Foundation.

In case you missed it, Original Foundation now comes in a gorgeous assortment of 30 mineral shades. It’s that expanded color range that inspired us to create original artwork of (hopefully) you, using 900 foundation pots to make our very own take on pixel art.

If you’re interested in getting your portrait made (and a gift card!), here’s how our contest works:
1. Take a close-up selfie of your face. Pro tip: It’ll look extra pretty if you’re wearing Original Foundation, but it’s not required.
2. Post your photo on Instagram and tag both #30Originals and #bareContest.

And that’s it! Post your photo by April 21, and you’ll be entered in the drawing to win an original pixel art portrait and a $50 bareMinerals gift card. For all the rules and fine print, go to bareminerals.com/barecontest. Good luck!