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It’s Spring! How to Make Your Home a Floral Utopia


Here in New York, farmers’ markets are getting more colorful, leaves are poking out from tree branches in parks that were barren and beige just a few weeks ago and, at long last, the first blooms are emerging — the ultimate sign that it’s spring. This transformation was the inspiration for our exclusive, limited-edition Floral Utopia collection, which features a pearlescent Highlighter Stick, Patent Lip Lacquers, blendable Powder Blushes, a six-pan Eyeshadow Palette, and a trio of ombré makeup brushes — all blooming in floral-inspired hues. Ready to fully embrace the season? Read on for everything you need to make your home a floral utopia, featuring six flowers that inspired shades in the collection.

Blue Wild Indigo

If you have a garden, blue wild indigo is a must. With a cool-toned purple flower (seen in our Floral Utopia Highlighter Stick in Indigo Girl) and a bloom time that extends from late April through August, it’s great for adding some unexpected color to a backyard. This plant is perfect for any gardening novices, requiring little water, no fertilizer and no pruning. While the flowers look bright and beautiful in the ground, they turn black as soon as you cut them. So leave them be to enjoy them at their best!


Dahlias exude classic beauty in shades that range from pure white to deep plum (the latter inspired Dark Dahlia, a shade in our Floral Utopia Eyeshadow Palette). You’ll recognize them from floral arrangements and wedding bouquets, but they’re also easy to grow. All they need is partial-to-full sunlight, good drainage and occasional watering. Once planted, they’ll bloom from mid-July until the first frost — just trim buds down and tie long stems to stakes to encourage growth.


While, yes, orchids can bloom year-round, there’s something very spring-like about their unique shades of light pink (found in our Floral Utopia Powder Blush in Tropical Orchid and Floral Utopia Patent Lip Lacquer in Orchid-ing Around). Plus, this is the perfect houseplant for anyone who struggles to keep plants alive. Orchids require little watering (overwatering can make them moldy), very little fertilizer, and not much direct light. To make sure they bloom in full color, position them near south and east-facing windows — and try not to re-pot unless it’s completely necessary.


This bright red-orange flower lulled Dorothy and her friends into a deep sleep in The Wizard of Oz. But don’t worry — that exact species isn’t legal for home gardens, but other varieties, such as the California poppy and red roppy, are beautiful additions to any small garden (and the inspiration behind our Floral Utopia Gen Nude Powder Blush in Blooming Poppy). With growth of up to 24 inches and direct sunlight required, it’s best to grow these outside, watering at least once a week. Similar to blue wild indigo, poppies are best left to brighten your garden; the petals start falling off immediately after they’re cut.


Is there such a thing as spring without tulips? This bouquet favorite comes in over 150 species, with vibrant shades for every personality, from yellow to pink to white, and of course purple (the color we chose for our Floral Utopia Lip Lacquer in Put Tulips Together). They bloom best when planted in mid-to-late fall to allow for a dormant winter of root growth. Once rooted, the bright buds make their appearance as early as March and bloom for around a month. To create a perfect centerpiece that blooms over time, clip the flowers when they have color about two-thirds of the way up tight buds.


As the universal flower emoji, hibiscus flowers have their fair share of popularity. (It’s part of the reason why we chose the shade for our Floral Utopia Lip Lacquer in Hibiscus Bye-Biscus.) While they’re not the easiest to grow at home, it’s not impossible, and they can be planted year-round in hot and humid climates. To get the most out of your hibiscus, plant seeds in an area with direct sunlight and plenty of water (or around one inch of rainfall per week). They require a labor of love but are totally worth it — and they’re even edible! Throw a few petals in boiling water to create a sweet and healthy natural tea.

Shalom Blac Falls in Love with the ORIGINAL


Can we talk about Shalom Nchom for a minute? If you’re not familiar, we’ll catch you up: a survivor of extensive burns as a child — and the devastating bullying that followed — she is now a vlogger with nearly a million YouTube followers who tune in to watch her inspiring and playful Shalom Blac tutorials. Shalom had always favored liquid foundations — until we sent her our cult-favorite ORIGINAL Loose Powder Foundation. She tried it for the first time on camera and let’s just say, the results are truly powderful. Take a peek:

Watch Shalom’s full powder makeup video for more mineral makeup magic, including our Mineral Veil Finishing Powder.

Finding the Best Mascara for Your Lashes


Mascaras are basically all the same, right?

Actually, that’s so far from the truth! There are three main things to consider when finding your own perfect mascara. First, what kind of look are you going for? Long, fine and defined? Crazy volume? Once you’ve dreamed up your perfect lashes, consider both the formula and brush, which work together to achieve a specific look. To make it easy, we’ve broken down our full mascara portfolio so you can make those dream lashes come true…

NEW LASHTOPIA Mega Volume Mineral-Based Mascara
High-impact, 10x lash volume.*
Staggered bristles coat every lash.

NEW LOVE EVERY LASH Micro Defining Mascara
Catch and coat even the shortest lashes.
Ultra-skinny brush with micro bristles.

LASH DOMINATION Volumizing Mascara
Dramatic length and thickness.
Spiral brush coats from all angles.

LASH DOMINATION Volumizing Mascara with Petite Precision Brush
Ideal for short, bottom and corner lashes.
Petite brush for precise application.

*Based on an in-vitro study of 10 coats on bare lashes.

Check out our full mascara assortment, and don’t forget to replace your mascara every 3 months!

The Most Important Thing You Don’t Know About Mascara


We specialize in (and know you love) clean makeup. But what about keeping it clean with your makeup bag? Today, we’re revisiting some of our favorite tips that will keep your stash in top shape. This is especially important when it comes to — you guessed it — mascara, which should be replaced every 3 months.


Faces get better with age, but your beauty products most certainly do not, and they have legally regulated expiration dates for a very good reason. (And it isn’t so companies can sell you more makeup). Over time all products can change color, texture and consistency — especially products that are good for you, like the ones with added antioxidants, and that lack scary chemical stabilizers. Products can also start to smell. If any of these things happen, toss them immediately.

So how do you know what to expect and how to avoid being wasteful (and when to replace your lipgloss before it turns orange)? Take a product, flip it over and you’re likely to see a little drawing of an open pot and a number, like “6M.” That means that 6 months from the day you opened that product, you should be replacing it.


In general, the highest turnover items in your bag should be the ones you put around your eyes. First off, sharing is not caring when it comes to eyeliners, mascaras, eye brushes and shadows. You’re basically asking for an eye infection, so if you gave your girlfriend a swipe of mascara last night, dump the tube stat. Also, it’s that time of year when you’re probably about to whip out last summer’s waterproof mascara. Don’t. Eyelashes may be flirty and gorgeous but evolutionarily, they’re actually present to trap dirt, not a significant other. So… if you’re brushing over your lashes with a wand, returning it to the tube and storing it for a year? Yikes. There’s a reason we recommend a 3 month cycle for mascara Auto Delivery.


If you’re not sure when you purchased the mascara you’re using now, well, we can’t blame you. That’s why we recommend purchasing mascara using the Auto Delivery feature on the product page. Every 3 months (or however often you choose), you’ll receive an email reminder that your order is about to ship (free, and with samples, by the way). About to leave town? Just shift the delivery date. Just ran out of concealer? Add it to your Auto Delivery order once still ships free. So go forth, keep it clean and leave the remembering to us!

Get super lush lashes with our richly pigmented mineral-based mascaras

Easy Eye Makeup in 60 Seconds


If you don’t already wear eyeshadow, well, better late than never. We’re not talking sparkly pinks and blues (though that’s cool too) — today is all about is you, but improved.

So, Why Use Eyeshadow?

Why bother with neutral eyeshadow, you might ask. Well, the right neutral eyeshadow can be used to smooth fine lines, and even out the color around your eyes. In fact, our creamy new GEN NUDE Eyeshadow + Primer comes in two families of colors: neutralizing shades and brightening shades, so you can achieve the natural look that addresses your personal skin concerns.

What is Eye Primer Anyway?

For people who loooove eyeshadow colors (including our new neutral eyeshadow palettes), that same cream eyeshadow we were just talking about is ideal for smoothing the eye area to prepare it for more makeup. Or, just wear it alone!

Easy Eye Makeup in 60 Seconds

For a fresh, modern matte eye look…

1. Smooth GEN NUDE Eyeshadow + Primer onto your eyelids with the included paddle applicator.

2. Blend with your fingertips or an eye makeup brush.

3. Apply LASHTOPIA Volumizing Mascara from lash root to tip, wiggling the brush from side to side to achieve maximum lash volume.