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Learn About the Claims: BAREPRO Concealer


BAREPRO Concealer

In the beauty world, claims are a commitment. They’re a (very, very regulated) way of telling you what kind of results you can expect from a product, as well as what’s in that product and (just as important!) what isn’t. We may be used to talking about claims, but not everyone is, so today we’re here to explain some of the many, many claims earned by our latest and greatest, BAREPRO 16-Hour Full Coverage Concealer.

Good-for-Skin Ingredients

Makeup should do more than just cover your skin — while it’s on there, it should improve it, too! That’s why we infuse our makeup with ingredients that are actually good for your skin. Here are a few in BAREPRO Concealer:

– Blackcurrant seed oil: This botanical oil is known for its antioxidant and anti-inflammatory (anti-swelling) properties. So what does it do exactly? It revitalizes and replenishes nutrients in your skin to help reduce visible signs of aging.

– Sea lavender: This is a flower that’s grown along Mediterranean coast, and it’s scientifically proven to be one of the most potent antioxidants — protective natural vitamins and minerals that prevent damaging oxidation.

– Raspberry seed oil: This botanical oil contains an antioxidant called Ellagic acid, which is known to support collagen, a structural protein that naturally occurs in your skin. Raspberry seed oil also enhances skin’s baseline moisture level to help prevent dryness.

Together, the antioxidants in BAREPRO Concealer help protect your skin from “environmental stressors” — things like pollution that can contribute to aging.

– Bamboo extract: Also an ingredient in our bestselling BAREPRO Performance Wear Liquid Foundation, it helps to smooth the surface of skin, and provides a soft focus, blurred finish.

– Kaolin clay: This mineral clay helps to absorb excess oil on the skin.

What’s Not in BAREPRO Concealer?

Just as important as those good-for-skin ingredients are the ones you might not want in your makeup. BAREPRO Concealer is dermatologist-tested and ophthalmologist-tested (it’s safe for contact lens wearers) and free of parabens, fragrance, gluten and talc. BAREPRO Concealer doesn’t contain any animal products, isn’t tested on animals, and is totally vegan.

Great Performance

A (Truly) All Day Concealer 

BAREPRO Concealer lasts a full 16 hours. We’ll just let that sink in for a minute. OK so, imagine you do your makeup at 7am before you head to work. Maybe at that hour you have some dark circles to cover, an unexpected blemish that appeared overnight. The full coverage does the trick but you’ll be at work all day, then head straight to dinner with friends, and you’ll get home at 10pm. Yes, this concealer will still have you covered. How is it possible? This concealer is smudge-proof, transfer-resistant (AKA doesn’t rub off on things), waterproof, crease-proof, sweat-resistant, humidity-resistant… basically, it stays put!

Great Hydration

BAREPRO Concealer doesn’t just use good-for-skin ingredients… it’s skin-improving too. It was clinically shown to immediately increase skin’s hydration and help skin attract and maintain moisture over time.

Feel-Good Concealer

In a US independent consumer study (meaning we didn’t run the study), 97% of women agreed the concealer wore comfortably throughout the day and 95% agreed it felt weightless.

More Good News

Mineral Lock Technology powers this remarkable stick concealer with mineral pigments and plant-derived lipids that help the concealer glide on smoothly and bind to skin for lasting high performance.

The carton is recyclable. The stick itself may be recyclable too, depending on your local restrictions (it contains both plastic and metal, so be sure to check).

BAREPRO 16-Hour Full Coverage Concealer is available in 15 shades, which pair back to our BAREPRO Foundation Shades. 

Shalom Blac Falls in Love with the ORIGINAL


Can we talk about Shalom Nchom for a minute? If you’re not familiar, we’ll catch you up: a survivor of extensive burns as a child — and the devastating bullying that followed — she is now a vlogger with nearly a million YouTube followers who tune in to watch her inspiring and playful Shalom Blac tutorials. Shalom had always favored liquid foundations — until we sent her our cult-favorite ORIGINAL Loose Powder Foundation. She tried it for the first time on camera and let’s just say, the results are truly powderful. Take a peek:

Watch Shalom’s full powder makeup video for more mineral makeup magic, including our Mineral Veil Finishing Powder.

Finding the Best Mascara for Your Lashes


Mascaras are basically all the same, right?

Actually, that’s so far from the truth! There are three main things to consider when finding your own perfect mascara. First, what kind of look are you going for? Long, fine and defined? Crazy volume? Once you’ve dreamed up your perfect lashes, consider both the formula and brush, which work together to achieve a specific look. To make it easy, we’ve broken down our full mascara portfolio so you can make those dream lashes come true…

NEW LASHTOPIA Mega Volume Mineral-Based Mascara
High-impact, 10x lash volume.*
Staggered bristles coat every lash.

NEW LOVE EVERY LASH Micro Defining Mascara
Catch and coat even the shortest lashes.
Ultra-skinny brush with micro bristles.

LASH DOMINATION Volumizing Mascara
Dramatic length and thickness.
Spiral brush coats from all angles.

LASH DOMINATION Volumizing Mascara with Petite Precision Brush
Ideal for short, bottom and corner lashes.
Petite brush for precise application.

*Based on an in-vitro study of 10 coats on bare lashes.

Check out our full mascara assortment, and don’t forget to replace your mascara every 3 months!

The Most Important Thing You Don’t Know About Mascara


We specialize in (and know you love) clean makeup. But what about keeping it clean with your makeup bag? Today, we’re revisiting some of our favorite tips that will keep your stash in top shape. This is especially important when it comes to — you guessed it — mascara, which should be replaced every 3 months.


Faces get better with age, but your beauty products most certainly do not, and they have legally regulated expiration dates for a very good reason. (And it isn’t so companies can sell you more makeup). Over time all products can change color, texture and consistency — especially products that are good for you, like the ones with added antioxidants, and that lack scary chemical stabilizers. Products can also start to smell. If any of these things happen, toss them immediately.

So how do you know what to expect and how to avoid being wasteful (and when to replace your lipgloss before it turns orange)? Take a product, flip it over and you’re likely to see a little drawing of an open pot and a number, like “6M.” That means that 6 months from the day you opened that product, you should be replacing it.


In general, the highest turnover items in your bag should be the ones you put around your eyes. First off, sharing is not caring when it comes to eyeliners, mascaras, eye brushes and shadows. You’re basically asking for an eye infection, so if you gave your girlfriend a swipe of mascara last night, dump the tube stat. Also, it’s that time of year when you’re probably about to whip out last summer’s waterproof mascara. Don’t. Eyelashes may be flirty and gorgeous but evolutionarily, they’re actually present to trap dirt, not a significant other. So… if you’re brushing over your lashes with a wand, returning it to the tube and storing it for a year? Yikes. There’s a reason we recommend a 3 month cycle for mascara Auto Delivery.


If you’re not sure when you purchased the mascara you’re using now, well, we can’t blame you. That’s why we recommend purchasing mascara using the Auto Delivery feature on the product page. Every 3 months (or however often you choose), you’ll receive an email reminder that your order is about to ship (free, and with samples, by the way). About to leave town? Just shift the delivery date. Just ran out of concealer? Add it to your Auto Delivery order once still ships free. So go forth, keep it clean and leave the remembering to us!

Get super lush lashes with our richly pigmented mineral-based mascaras

Easy Eye Makeup in 60 Seconds


If you don’t already wear eyeshadow, well, better late than never. We’re not talking sparkly pinks and blues (though that’s cool too) — today is all about is you, but improved.

So, Why Use Eyeshadow?

Why bother with neutral eyeshadow, you might ask. Well, the right neutral eyeshadow can be used to smooth fine lines, and even out the color around your eyes. In fact, our creamy new GEN NUDE Eyeshadow + Primer comes in two families of colors: neutralizing shades and brightening shades, so you can achieve the natural look that addresses your personal skin concerns.

What is Eye Primer Anyway?

For people who loooove eyeshadow colors (including our new neutral eyeshadow palettes), that same cream eyeshadow we were just talking about is ideal for smoothing the eye area to prepare it for more makeup. Or, just wear it alone!

Easy Eye Makeup in 60 Seconds

For a fresh, modern matte eye look…

1. Smooth GEN NUDE Eyeshadow + Primer onto your eyelids with the included paddle applicator.

2. Blend with your fingertips or an eye makeup brush.

3. Apply LASHTOPIA Volumizing Mascara from lash root to tip, wiggling the brush from side to side to achieve maximum lash volume.