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The Mascara Brush, Reimagined


There’s so much to love about our new STRENGTH & LENGTH Serum-Infused Mascara. The nourishing, vegan formula is powered by a fortifying plant-based serum that’s proven to strengthen and enhance for longer-looking lashes in just 8 weeks — even without mascara on. Packed with Red Clover Peptide Serum, STRENGTH & LENGTH maximizes natural growth by conditioning follicles and supporting hair at the root. Plus, an essential mineral blend provides deep conditioning and nourishing benefits to help visibly smooth the hair cuticle for shiny, supple lashes.

But we didn’t just stop in rethinking our mascara — equally innovative is its patent-pending paddle brush. With the goal of delivering serious lift and length, we were inspired by paddle hairbrushes, which create amazing volume while detangling and combing through hair evenly — all things we want to achieve with our lashes, too. The resulting 3-in-1 paddle brush, which we developed specifically for the STRENGTH & LENGTH Mascara formula, lengthens, lifts and defines for your longest lashes ever. With a flattened profile that gently lifts lashes up, then out, to lengthen without wiggling or tugging, this unique applicator features five rows of bristles with wide reservoirs to deposit mascara evenly, from root to tip. The reverse side of the brush has microchannels to add fullness, while the side bristles define tiny corners and bottom lashes without clumping.

To get the very best application of STRENGTH & LENGTH Serum-Infused Mascara, check out this step-by-step breakdown:

1. Position the brush horizontally, directly under lashes as close to the root as possible, lifting up and out — no need to wiggle. Apply as many coats as desired to give lashes amazing length and lift.

2. The back of the brush can be used to add fullness. Focus on the middle lashes for a wide-eyed effect.

3. Use the brush’s side bristles to define corners and lower lashes.