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Fuller, Longer-Looking Lashes Just Got Easier


Nature is a continual source of inspiration for us. The world around has so much motivating energy, and the natural minerals, plants and colors are always what guide our clean beauty innovations. Take our newest launch, STRENGTH & LENGTH Mascara, for example. Just like the delicate petals of flowers, lashes can easily become damaged and sparse-looking when mistreated. But when given the proper care, they flourish, growing and blossoming into something beautiful — and most importantly, strong.

Our new mascara is formulated to not only provide instant, smudge-proof ultra-black pigment, but it’s also infused with a powerhouse botanical serum that actually helps grow and strengthen your lashes over time.

Instant unretouched results with mascara

How exactly does it work? The serum in this mascara features red clover flower with a potent peptide, rich in amino acids, to help lashes look strong and healthy. The unique complex works in two ways: it helps strengthen hair at the root to withstand daily stresses such as makeup removal and eye rubbing, while also creating ideal conditions to maximize growth. There’s also an essential mineral blend that provides deep conditioning and nourishing benefits to help visibly smooth the hair cuticle for shiny, supple lashes. This means that the serum-infused formula will help lashes look longer and stronger — even on the days when you’re not wearing any mascara.

Unretouched natural lashes after 8 weeks.*

Of course, like the rest of our mineral-rich makeup, the results show for themselves. STRENGTH & LENGTH Serum-Infused Mascara is clinically shown to deliver up to 65% fuller-looking lashes and up to 39% longer-looking lashes in 8 weeks.* Plus, 100% of people felt their lashes were dramatically longer, instantly and after 8 weeks.**

You don’t have to wait around for fully grown lashes. The brand-new collection is now available in bareMinerals boutiques and on bareMinerals.com.

*Based on an 8-week clinical study with 30 women. Results may vary.

**Based on an 8-week consumer perception study with 30 women.