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Our New Gloss-Balm Hybrid Is a Must-Have In Your Makeup Bag


Who doesn’t love multi-tasking makeup products? They’re easy to use and offer multiple benefits, so you can get the most out of your products. Meet MINERALIST Lip Gloss-Balm, the ultimate multi-tasker that gives you a little bit of everything you want in a lip product: flattering color, gorgeous shine and nourishing hydration. It’s packed with cold-pressed fruit oils for sheer color, glossy shine and the hydrating feel of a balm — basically, the perfect everyday lip product that’s about to become a staple in your makeup bag.

And of course, Gloss-Balm is packed with good-for-skin ingredients. Formulated with cold-pressed fruit oils, it delivers instant nourishment in a cushiony formula that’s never sticky. Lips feel softer, smoother and more hydrated over time. In fact, Gloss-Balm delivers up to 50% smoother lips in just one week.*

Here, I’m taking you through all the reasons I love Gloss-Balm, plus my tips and tricks for applying it like a pro.

First Things First: What Is a Gloss-Balm?

This unique product is a hybrid between a gloss and a balm, so you’re getting multiple benefits in one. You get the feeling of a hydrating balm, but you’re getting the look of a gloss, so it’s both shiny and it gives off gorgeous, nature-inspired color.

The cushiony, balmy texture lets it feel really good on the lips, unlike a lot of classic lip glosses that tend to be sticky. It’s so easy to wear and your lips won’t feel tacky when you press them together. I like to use it throughout the day like I would a lip balm, because it’s so hydrating and easy. Because there’s no stickiness, I’ll even wear a shade like Clarity at night sometimes. I’m not worried I’m going to get it all over my pillow.

From Neutral to Bold, There’s a Shade for Everyone

There are 15 beautiful shades of Gloss-Balm, from neutrals to juicy berries, so you have something for every occasion. Plus, you can really pick your shade based on your mood. I love that about any color product because one day I might want a lighter shade like Serenity, a nude pink, but then another I might want Heart, which is more of a mauve-y pink. Or maybe I want to go a bit more dramatic with something like Ambition, which is a juicy blackberry shade.

I love this product because it’s a way to get into color. Someone who might be afraid of trying a bold red lipstick can dip their toe in with a lip gloss in a red color or something else equally vibrant. You can explore without having to commit to a full lipstick shade, which can be intimidating for a lot of people.

Some of the shades like Adventure, Clarity and Peace also have a bit of pearlescent shimmer, which make them a beautiful topper to any lip color.

It’s The Perfect Partner for Other Lip Formulas

These glosses work so well with our other lip color formats. I love to pair them with a lip liner if you want to add a little definition. I like to apply a nude lip liner just to give my lip a little bit more shape and then I’ll apply my lip gloss. You can also wear Gloss-Balm over a lipstick — the MINERALIST Hydra-Smoothing Lipstick works great. If you’re applying it over a lip color, I would recommend not doing a full glob of product. Instead, do a small sweep in the center of your lips and press outward to blend with your finger. That way, you get all the color payoff of the lipstick and the shine of the gloss. You want to avoid swiping on the gloss as you normally would, as this can move around your lip color underneath as well as oversaturate the color.

It’s Packed With Good-For-Skin Ingredients

MINERALIST Lip Gloss-Balm’s gloriously cushiony formula is due in part to the formula’s blend of cold-pressed fruit oils. Not only do these oils make this product ultra-comfortable to wear (without a trace of stickiness), they also work to improve your skin. Omega-packed cold-pressed sea buckthorn oil helps to keep lips feeling nourished and moisturized, while antioxidant rich cold-pressed plum oil delivers a high-shine finish.

It’s the Ultimate Multi-Tasker

MINERALIST Gloss-Balm your one-stop shop for gorgeous, hydrating lip color. It looks good but it also feels good, thanks to its clean, nourishing ingredients. Plus, Gloss-Balm is easily layered with an array of other lip products — in addition to creating a lovely sheer wash of color all on its own. A multi-tasking superhero, you’ll definitely want to add it to your makeup stash.

*Based on 1-week clinical and consumer studies with 30 people. Results may vary.

Meet Carly

Carly Giglio (@carlygiglio) is a dynamic celebrity makeup artist with a passion for color, glowing skin and showcasing her clients’ unique beauty. With a decade of industry experience, including red carpet and editorial photoshoots, brand creative campaigns and New York Fashion Week, Carly is all about the details when it comes to creating beauty looks.

“My makeup and artistry philosophy is about enhancing each individual’s natural features, not covering them up,” says Carly. “I love helping people feel their best and most confident, while exploring the possibilities with makeup.”

Carly joined the bareMinerals team in February 2019. Tasked with helping to develop the brand’s artistry point of view as well as supporting the product development process, Carly also helps create educational content globally.

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“I love bringing the bareMinerals world to life through application and education,” says Carly. “To me, clean beauty offers a world of possibility, as nature is endlessly inspiring with its unlimited rich colors, various textures and finishes.”

A self-taught makeup artist, Carly first discovered a passion for color and artistry at a young age through her love of painting and fine arts. One of her favorite aspects of working in the beauty space is connecting with people and making them feel good about themselves through the power of makeup – transforming a blank canvas into a work of art.

“I love creating beautiful, glowing skin with elements of color and luminosity throughout, and I’m all about seamless builds of color and structure,” Carly says. “But the best payoff is seeing how confident my clients become once they learn some simple makeup tips.”

Throughout her career, Carly has worked with celebrities like Giuliana Rancic, Priyanka Chopra and Naomi Osaka, and has created fashion week looks for brands including Alice + Olivia, Badgley Mischka and Banana Republic. Her work has been featured in publications such as Shape Magazine, Elle Spain and Glamour.com.