At bareMinerals, we believe beautiful skin is strong and healthy skin. While eating all your veggies and getting enough sleep definitely help to ensure skin radiates a gorgeous glow, the missing ingredient (no pun intended) lies in using skincare that’s made with naturally derived botanicals and high-performance ingredients, namely one leafy green named Long Life Herb.
Finding this incredible herb was the result of an exhaustive search, which ended with our team packing their bags and jetting off to Okinawa, Japan. Known as the “island of long life,” Okinawa hosts the greatest concentration of people over 100 years old in the world, and is considered one of the world’s Blue Zones, where people don’t just live longer — they’re actually healthier for longer. And it is here, on Okinawa, where we uncovered an herb that local residents swear by as an essential part of their enduring wellness.
Meet Long Life Herb. The name says it all. This resilient herb grows in the island’s harsh climate, which sees extreme variations in rainfall, showing its tenacious ability to thrive. In fact, it is so nutrient-packed that it’s been shown to have a higher vitamin and mineral content than spinach and kale, and it’s part of the everyday diet of Okinawans who refer to it as chomeiso.
So naturally, we wanted to see what this magical herb was all about. Encouraged by what we learned from the people of Okinawa, we took it to our labs and developed a proprietary extract that harnesses the mineral- and vitamin-rich properties of Long Life Herb to empower skin. That extract is at the core of SKINLONGEVITY Vital Power Infusion, which also contains Poppy and Ginger Extracts and minerals. This serum is designed to enhance youthful resilience and healthy-looking radiance thanks to the power of the Long Life Herb, and quickly became a favorite of our community.
So many people loved our Long Life Herb-powered serum that we’ve grown the SKINLONGEVITY family, which now includes moisturizers for day and night and an eye cream — all with the same herb that is sustainably grown from seedling in Okinawa and harvested by hand to ensure that the environment and culture around this treasured plant are preserved for many years to come.