Facebook Twitter Instagram Pinterest YouTube Artboard 1 Artboard 1

Meet the New Eye Essentials


Seeing is believing when it comes to our newest arrivals. We just launched all-new mascaras (yes, two of them!), eyeshadows and more so you can have the easy-to-use, long lasting eye makeup of your dreams. Even better? Every formula is mineral-rich for gorgeous, natural-looking color and incredible skincare-level benefits.

As if it wasn’t enough to create the best neutral eyeshadow palettes E.V.E.R., over the next few weeks we’ll be teaching you how to use the new palettes, and all of our new formulas. We love making it easy for you to find new shades and get the most out of your mineral makeup, and we can’t wait to share!

You can already shop our new eye makeup, including new additions to the GEN NUDE Family and our blackest mascara yet. Remember to check back for essential tips and tricks from our makeup artists!