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Here’s How to Get Hailey’s Naturally Luminous Campaign Look


When it comes to the perfect everyday makeup look, it doesn’t get much better than flawless, glowing skin, soft eyeshadow and a nude lip that highlight your own natural beauty. This was the inspiration behind Hailey Bieber’s campaign look for our new ORIGINAL Liquid Mineral Foundation SPF 20. Our latest clean, vegan foundation not only offers naturally luminous coverage, but actually works to refine your skin with ingredients like olive-derived squalane and a healthy mineral complex — and of course, because it’s from us, it protects against sun damage with non-chemical, mineral-based SPF.

It’s also a super easy-to-use, no-fuss product that goes on best using nothing but your own fingertips. So, want to get Hailey’s glow? We asked Carly Giglio (@carlygiglio), our Global Makeup Artist, to break down Hailey’s flawless, subtle makeup, step by step. Get ready to embrace radiant skin and learn some special application techniques used by the pros.

What to use:

ORIGINAL Liquid Mineral Foundation SPF 20 (Hailey’s shade is Golden Medium)
GEN NUDE Eyeshadow Palette in Neutral
LASHTOPIA Mega Volume Mineral-Based Mascara
MINERALIST Hydra-Smoothing Lipstick in shade Grace
GEN NUDE Buttercream Lip Gloss in shade Sugar

How to create Hailey’s natural glow:

-Before applying ORIGINAL Liquid Mineral Foundation shake the bottle well. Then, deposit 2 pumps on the back of your hand for medium coverage. Using your fingertips, dot the product onto your cheeks, forehead and chin, and anywhere else you’d like coverage. Use sweeping, outward motions to smooth out the foundation. To finish, press gently to perfect and blend.

-To create a subtle eye look, use the GEN NUDE Eyeshadow Palette in Neutral. Sweep the shade Sandstone from your lash line to your brow bone, then apply the shade Native in your crease to contour your eye and enhance its shape.

-Finish your eyes with 1-2 coats of LASHTOPIA Mega Volume Mineral-Based Mascara.

-Swipe MINERALIST Hydra-Smoothing Lipstick in the shade Grace across your lips.

-For an added touch of shine, apply a small amount of GEN NUDE Buttercream Lip Gloss in the shade Sugar.

Pro Tips:

– Every foundation format is unique; we recommend using our Foundation Finder before ordering your ORIGINAL Liquid Mineral Foundation to ensure a perfect match, even if you’ve worn a bareMinerals foundation before.

– To get the most seamless application, apply the foundation with your fingertips; the warmth of your hands will help the foundation apply beautifully for a natural look.

– Apply the lipstick beginning at the center of your bottom lip. Wherever you deposit color first has the most pigment, and the bottom, center tends to be the largest area of your lips.

– Placing a lip gloss over lipstick is a great way to transform the finish. Apply just a small amount of gloss in the center of your lips and press them together for a subtle, natural shine.