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Refinery29 How Stuff Is Made: ORIGINAL Foundation


Inside the bareMinerals factory

Did you know…

Our Holy Grail, all-time bestselling ORIGINAL Foundation is made from 5 ingredients, all of them minerals. We recently invited Refinery29 inside our factory to see exactly how we blend our 30 good-for-skin shades from so few ingredients and how we get the right shade, every time. Watch now, and check out what Refinery29 had to say about their visit.

“We had no idea bareMinerals ORIGINAL Loose Powder Foundation could be so captivating even before it hit the shelves at our local Sephora. Sold in a gloriously inclusive 30 different shades, the cult product is synonymous with the fresh-faced, natural look we’ll always come back to, even during peak contouring craze (just ask brand ambassador and YouTube star Ingrid Nilsen).

And while we always knew that bareMinerals had perfected a foundation that delivered a coverage-without-cakiness finish, we wanted to see exactly how its signature beauty essential was actually made — especially since we’ve been stocking it in our makeup bags for over a decade. The most surprising part of our behind-the-scenes trip to the bareMinerals factory? The sheer amount of of red, yellow, and black pigment required to deepen and balance the foundation’s tones. Oh, and the impossibly soothing way the iconic little jars are filled, sealed, and packaged once the powder is mixed. Check out the video above to catch the entire, strangely mesmerizing process.”

– Refinery 29