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Spring Clean Your Makeup Bag – Part II

BEAUTY

This is Part II in our Spring Cleaning series. If you’re just catching up, be sure to check out Part I where we teach you to Marie Kondo your makeup bag.

So you’ve gone through and ditched your expired, passé and impossible makeup, leaving just the most beautiful goodness. Feeling better? We sure are. But your spring cleaning work isn’t quite finished. Today we’re here to tackle maintenance: how to take care of the beauties that were worth holding on to, ensuring the best results, and a clean, happy face. You do know to clean your makeup brushes regularly, right…?

BRUSH CARE BASICS
One of the reasons we love love love (and strongly advocate) using brushes is that it’s more hygienic than dipping your fingers directly into a product over and over again. But that’s only if you’re cleaning those brushes on a regular basis. We’d recommend a shampooing every 1-4 weeks, depending how often you use the brush.
How to Shampoo a Makeup Brush
You should wash a brush like you wash your hair: soak the fibers first, then lather it in a mild shampoo and rinse, pointing the brush downward and keeping all the bristles in one direction so the pigment runs out and the fibers don’t tangle.
To dry your makeup brush, press the water out, reshape it and lay it off the edge of your sink or on a towel so it regains its natural shape. Visual learner? Check out the video of this technique on our Brushes page.
Can you use dish soap to wash a makeup brush?
Nope—you wouldn’t get that stuff near your own hair, so please keep it off your brushes too.
Can you use facial cleanser to wash a makeup brush?
Sure, if it’s good at removing the makeup from your face. If you use a very mild cleanser post-face wipe (or three), it’s not a good choice. A good brush shampoo lathers well and is only lightly conditioning, so if you love our PURE PLUSH or BLEMISH REMEDY cleansers, go for it. On the other hand, OIL OBSESSED (which is amazing at removing makeup) shouldn’t be used on your tools—it contains moisturizing essential oils that are so great for your face, not so great for your brushes.
Daily Cleaning Tips
If you’re a fan of the smoky eye or have been working on your contouring skills, you probably learned this one the hard way: you should clean a brush every time you use it for a new color. Those gorgeous shades become grey if you mix them together, so be sure to use a quick change brush cleaner between every shade: spray a tissue until it is slightly damp and rub it lightly into the bristles—you should never spray a brush directly. If you find yourself smashing the brush into your damp tissue, it’s time for a good old brush shampooing (see above).
What Not to Do
Please don’t soak your brushes (if you want them to last). We recommend pointing the brush downward when you rinse it to keep water from penetrating and disintegrating the glue that’s holding that baby together.

MAKEUP CARE BASICS 
Your favorite makeup gets you through dream-job interviews, terrible dates, unexpected breakouts… time to give it a little TLC in return.
Caring for Loose Mineral Makeup
Our minerals need to stay dry to last, but we know that swirling in the cap can cause discoloration over time. Get that pristine, fresh-from-the-box look by wiping the inside of the cap (NEVER the top of pot) with a tissue spritzed with alcohol. Rubbing alcohol works well—make sure it’s over 70% alcohol to disinfect as you clean, and wait until it dries fully before closing the product.
Caring for Compact Powders
Keep. Them. Dry. This is absolutely key, but if you notice your compact has changed color, you spill a different product on it, or otherwise feel compelled to clean, spritz a tissue with alcohol and remove the upper film to uncover new product.
Caring for Eye + Lip Liners
Keeping pencils sharp prevents them from falling apart. But when you fish out your sharpener, only sharpen the pencil tip to about 90%. Otherwise, yup, you’re back to increasing the chance the tip will break off. If this sounds weirdly high-maintenance, don’t worry—if you apply your liner by gliding it at an angle, you’ll naturally maintain a gentle point. Just sharpen a little bit when you need to expose more product—which sounds/is way more manageable.
Caring for Creams
Wet products tend to expire faster, and the best way to slow this progress is to screw the cap on fully after every single use (no matter how late you are).
What Not to Do
Cleansing wipes can take makeup off your face, but you don’t want to use them on your beauty products. Not only are they very wet (without the fast evaporating quality of alcohol), but they contain humectants for retaining moisture, and you certainly don’t need to moisturize your makeup.

Happy cleaning!

Shalom Blac Falls in Love with the ORIGINAL

PEOPLE BEAUTY

Can we talk about Shalom Nchom for a minute? If you’re not familiar, we’ll catch you up: a survivor of extensive burns as a child — and the devastating bullying that followed — she is now a vlogger with nearly a million YouTube followers who tune in to watch her inspiring and playful Shalom Blac tutorials. Shalom had always favored liquid foundations — until we sent her our cult-favorite ORIGINAL Loose Powder Foundation. She tried it for the first time on camera and let’s just say, the results are truly powderful. Take a peek:

Watch Shalom’s full powder makeup video for more mineral makeup magic, including our Mineral Veil Finishing Powder.

Finding the Best Mascara for Your Lashes

BEAUTY

Mascaras are basically all the same, right?

Actually, that’s so far from the truth! There are three main things to consider when finding your own perfect mascara. First, what kind of look are you going for? Long, fine and defined? Crazy volume? Once you’ve dreamed up your perfect lashes, consider both the formula and brush, which work together to achieve a specific look. To make it easy, we’ve broken down our full mascara portfolio so you can make those dream lashes come true…

Volumize
NEW LASHTOPIA Mega Volume Mineral-Based Mascara
High-impact, 10x lash volume.*
Staggered bristles coat every lash.

Define
NEW LOVE EVERY LASH Micro Defining Mascara
Catch and coat even the shortest lashes.
Ultra-skinny brush with micro bristles.

Multi-Benefit
LASH DOMINATION Volumizing Mascara
Dramatic length and thickness.
Spiral brush coats from all angles.

Separate
LASH DOMINATION Volumizing Mascara with Petite Precision Brush
Ideal for short, bottom and corner lashes.
Petite brush for precise application.

*Based on an in-vitro study of 10 coats on bare lashes.

Check out our full mascara assortment, and don’t forget to replace your mascara every 3 months!

The Most Important Thing You Don’t Know About Mascara

BEAUTY

We specialize in (and know you love) clean makeup. But what about keeping it clean with your makeup bag? Today, we’re revisiting some of our favorite tips that will keep your stash in top shape. This is especially important when it comes to — you guessed it — mascara, which should be replaced every 3 months.

THE BASICS OF MAKEUP EXPIRATION

Faces get better with age, but your beauty products most certainly do not, and they have legally regulated expiration dates for a very good reason. (And it isn’t so companies can sell you more makeup). Over time all products can change color, texture and consistency — especially products that are good for you, like the ones with added antioxidants, and that lack scary chemical stabilizers. Products can also start to smell. If any of these things happen, toss them immediately.

So how do you know what to expect and how to avoid being wasteful (and when to replace your lipgloss before it turns orange)? Take a product, flip it over and you’re likely to see a little drawing of an open pot and a number, like “6M.” That means that 6 months from the day you opened that product, you should be replacing it.

PROTECT YOUR EYES — THEY’RE DELICATE!

In general, the highest turnover items in your bag should be the ones you put around your eyes. First off, sharing is not caring when it comes to eyeliners, mascaras, eye brushes and shadows. You’re basically asking for an eye infection, so if you gave your girlfriend a swipe of mascara last night, dump the tube stat. Also, it’s that time of year when you’re probably about to whip out last summer’s waterproof mascara. Don’t. Eyelashes may be flirty and gorgeous but evolutionarily, they’re actually present to trap dirt, not a significant other. So… if you’re brushing over your lashes with a wand, returning it to the tube and storing it for a year? Yikes. There’s a reason we recommend a 3 month cycle for mascara Auto Delivery.

NEED HELP REMEMBERING?

If you’re not sure when you purchased the mascara you’re using now, well, we can’t blame you. That’s why we recommend purchasing mascara using the Auto Delivery feature on the product page. Every 3 months (or however often you choose), you’ll receive an email reminder that your order is about to ship (free, and with samples, by the way). About to leave town? Just shift the delivery date. Just ran out of concealer? Add it to your Auto Delivery order once still ships free. So go forth, keep it clean and leave the remembering to us!

Get super lush lashes with our richly pigmented mineral-based mascaras

Easy Eye Makeup in 60 Seconds

BEAUTY

If you don’t already wear eyeshadow, well, better late than never. We’re not talking sparkly pinks and blues (though that’s cool too) — today is all about is you, but improved.

So, Why Use Eyeshadow?

Why bother with neutral eyeshadow, you might ask. Well, the right neutral eyeshadow can be used to smooth fine lines, and even out the color around your eyes. In fact, our creamy new GEN NUDE Eyeshadow + Primer comes in two families of colors: neutralizing shades and brightening shades, so you can achieve the natural look that addresses your personal skin concerns.

What is Eye Primer Anyway?

For people who loooove eyeshadow colors (including our new neutral eyeshadow palettes), that same cream eyeshadow we were just talking about is ideal for smoothing the eye area to prepare it for more makeup. Or, just wear it alone!

Easy Eye Makeup in 60 Seconds

For a fresh, modern matte eye look…

1. Smooth GEN NUDE Eyeshadow + Primer onto your eyelids with the included paddle applicator.

2. Blend with your fingertips or an eye makeup brush.

3. Apply LASHTOPIA Volumizing Mascara from lash root to tip, wiggling the brush from side to side to achieve maximum lash volume.