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Spring Clean Your Makeup Bag – Part I

BEAUTY

We’re here today to tackle a neglected (but necessary) Spring Cleaning activity: sorting through your makeup bag. We purge our closets, double mop our floors, cut out French fries and … keep putting expired makeup on our faces? Not OK.

Maybe you’re thinking, My makeup bag is on point, I fly through those products, I’m fine. But what about that drawer with your “backup stuff?” You know, the place you go for wedding makeup, your waterproof mascara for the pool… we’d venture to guess that some of those beauties have seen better days.

THE BASICS OF MAKEUP EXPIRATION
Faces get better with age, but your beauty products most certainly do not, and they have legally regulated expiration dates for a very good reason. (And it isn’t so companies can sell you more makeup). Over time, all products can change color, texture and consistency — especially products that are good for you, like the ones with added antioxidants, and that lack scary chemical stabilizers. Products can also start to smell. If any of these things happen, toss them immediately.

So how do you know what to expect and how to avoid being wasteful (and when to replace your lipgloss before it turns orange)? Take a product, flip it over and you’re likely to see a little drawing of an open pot and a number, like “6M.” That means that 6 months from the day you opened that product, you should be replacing it.

Now, let’s get started on cleaning up your makeup stash, and we’ll explain how paying attention to those little numbers can keep your body safe.

HOW TO CLEAN OUT YOUR MAKEUP BAG
(Plus, a few suggestions to fill your newfound space).

What to ditch: EXPIRED PRODUCTS
So you’ve gone through and ditched anything with a funky texture or smell, or that you can’t even remember buying (bravo!). There are two more essential steps to take for a safe beauty drawer:
1) Throw out aging SPF products ASAP.
If you only take one lesson from this guide, let it be this: SPF expires. After about a year, the mineral SPF in our foundations will be less effective, and (going into full PSA mode here) even your non-makeup SPF expires. So please do not slather 6-year-old baby sunscreen on your second child or, you know, yourself.
2) Protect your eyes—they’re delicate.
In general, the highest turnover items in your bag should be the ones you put around your eyes. First off, sharing is not caring when it comes to eyeliners, mascaras, eye brushes and shadows. You’re basically asking for an eye infection, so if you gave your girlfriend a swipe of mascara last night, dump the tube stat. Also, it’s spring, so you’re probably about to whip out last summer’s waterproof mascara. Don’t. Eyelashes may be flirty and gorgeous but evolutionarily, they’re actually present to trap dirt, not a significant other. So… if you’re brushing over your lashes with a wand, returning it to the tube and storing it for a year? Yikes. There’s a reason we recommend a 3-month cycle for mascara auto delivery.

Fill the void:
If you don’t have SPF built into your daily routine (or if you did, but just threw it away), new COMPLEXION RESCUE Hydrating Foundation Stick is ridiculously easy to use as foundation, concealer or contour and contains broad spectrum SPF 15. Looking to double up on protection? MINERAL VEIL Translucent Finishing Powder is also available with broad spectrum SPF.

For year-round dream lashes, we love LASHTOPIA Mega Volume Mineral-Based Mascara. It’s nourishing, smudge-resistant, flake-resistant, paraben-free, phthalate-free, fragrance-free and dermatologist and ophthalmologist tested — and safe for contact lens wearers.

What to ditch: YESTERDAY’S TRENDS
In fashion you can just store those cropped, wide-leg jeans for 5 years until it’s time to dig them out again. Beauty has cyclical trends too, but you really don’t want to rub 5-year-old product on your face. Think about how many times you’ve washed your face in 5 years. Now think about how many times you’ve washed that almost-forgotten eyeshadow shade. Get it? Great. Now go through and say goodbye to all of those cringe-worthy trends of old.

Fill the void:
Every beauty bag should have a little fun, so find a new trend to test out. Matte lips are having a major moment and unlike the last generation of matte lipsticks, our Matte Liquid Lipstick is super moisturizing so your lips don’t have to suffer for fashion. Prefer a traditional lipstick bullet? BAREPRO Longwear Lipstick provides that perfect soft-matte finish in a lasting vegan lipstick formula. Highlighters are another hot topic, and our BAREPRO GLOW Liquid Highlighter is an easy to use (AKA hard to mess up), versatile formula that can be mixed with your liquid foundation, or dabbed on for a targeted glow.

What to ditch: BEWILDERING BEAUTY PRODUCTS
A wiggly liquid liner, that allegedly-easy contouring kit… if you’re physically incapable of good results, we recommend clearing it out of the way so you can see the fun stuff you have mastered. All this cleaning may be awakening your desire to simplify, so identify any impossible products and say goodbye to unnecessary beauty drama and clutter.

Fill the void:
Get back to beautiful basics with a GET STARTED Complexion Kit. Or streamline your mornings with COMPLEXION RESCUE Tinted Moisturizer for moisture plus coverage in one step. And if you just dumped 5 years of eyeliner fails, try ONE FINE LINE Precision Eyeliner — it’s a twist up pencil with intense mineral color that’s super smooth and easy to use.

Now that you’ve cleared out the clutter, learn to clean and maintain your makeup brushes, makeup and more in Part II of our spring cleaning series.

Shalom Blac Falls in Love with the ORIGINAL

PEOPLE BEAUTY

Can we talk about Shalom Nchom for a minute? If you’re not familiar, we’ll catch you up: a survivor of extensive burns as a child — and the devastating bullying that followed — she is now a vlogger with nearly a million YouTube followers who tune in to watch her inspiring and playful Shalom Blac tutorials. Shalom had always favored liquid foundations — until we sent her our cult-favorite ORIGINAL Loose Powder Foundation. She tried it for the first time on camera and let’s just say, the results are truly powderful. Take a peek:

Watch Shalom’s full powder makeup video for more mineral makeup magic, including our Mineral Veil Finishing Powder.

Finding the Best Mascara for Your Lashes

BEAUTY

Mascaras are basically all the same, right?

Actually, that’s so far from the truth! There are three main things to consider when finding your own perfect mascara. First, what kind of look are you going for? Long, fine and defined? Crazy volume? Once you’ve dreamed up your perfect lashes, consider both the formula and brush, which work together to achieve a specific look. To make it easy, we’ve broken down our full mascara portfolio so you can make those dream lashes come true…

Volumize
NEW LASHTOPIA Mega Volume Mineral-Based Mascara
High-impact, 10x lash volume.*
Staggered bristles coat every lash.

Define
NEW LOVE EVERY LASH Micro Defining Mascara
Catch and coat even the shortest lashes.
Ultra-skinny brush with micro bristles.

Multi-Benefit
LASH DOMINATION Volumizing Mascara
Dramatic length and thickness.
Spiral brush coats from all angles.

Separate
LASH DOMINATION Volumizing Mascara with Petite Precision Brush
Ideal for short, bottom and corner lashes.
Petite brush for precise application.

*Based on an in-vitro study of 10 coats on bare lashes.

Check out our full mascara assortment, and don’t forget to replace your mascara every 3 months!

The Most Important Thing You Don’t Know About Mascara

BEAUTY

We specialize in (and know you love) clean makeup. But what about keeping it clean with your makeup bag? Today, we’re revisiting some of our favorite tips that will keep your stash in top shape. This is especially important when it comes to — you guessed it — mascara, which should be replaced every 3 months.

THE BASICS OF MAKEUP EXPIRATION

Faces get better with age, but your beauty products most certainly do not, and they have legally regulated expiration dates for a very good reason. (And it isn’t so companies can sell you more makeup). Over time all products can change color, texture and consistency — especially products that are good for you, like the ones with added antioxidants, and that lack scary chemical stabilizers. Products can also start to smell. If any of these things happen, toss them immediately.

So how do you know what to expect and how to avoid being wasteful (and when to replace your lipgloss before it turns orange)? Take a product, flip it over and you’re likely to see a little drawing of an open pot and a number, like “6M.” That means that 6 months from the day you opened that product, you should be replacing it.

PROTECT YOUR EYES — THEY’RE DELICATE!

In general, the highest turnover items in your bag should be the ones you put around your eyes. First off, sharing is not caring when it comes to eyeliners, mascaras, eye brushes and shadows. You’re basically asking for an eye infection, so if you gave your girlfriend a swipe of mascara last night, dump the tube stat. Also, it’s that time of year when you’re probably about to whip out last summer’s waterproof mascara. Don’t. Eyelashes may be flirty and gorgeous but evolutionarily, they’re actually present to trap dirt, not a significant other. So… if you’re brushing over your lashes with a wand, returning it to the tube and storing it for a year? Yikes. There’s a reason we recommend a 3 month cycle for mascara Auto Delivery.

NEED HELP REMEMBERING?

If you’re not sure when you purchased the mascara you’re using now, well, we can’t blame you. That’s why we recommend purchasing mascara using the Auto Delivery feature on the product page. Every 3 months (or however often you choose), you’ll receive an email reminder that your order is about to ship (free, and with samples, by the way). About to leave town? Just shift the delivery date. Just ran out of concealer? Add it to your Auto Delivery order once still ships free. So go forth, keep it clean and leave the remembering to us!

Get super lush lashes with our richly pigmented mineral-based mascaras

Easy Eye Makeup in 60 Seconds

BEAUTY

If you don’t already wear eyeshadow, well, better late than never. We’re not talking sparkly pinks and blues (though that’s cool too) — today is all about is you, but improved.

So, Why Use Eyeshadow?

Why bother with neutral eyeshadow, you might ask. Well, the right neutral eyeshadow can be used to smooth fine lines, and even out the color around your eyes. In fact, our creamy new GEN NUDE Eyeshadow + Primer comes in two families of colors: neutralizing shades and brightening shades, so you can achieve the natural look that addresses your personal skin concerns.

What is Eye Primer Anyway?

For people who loooove eyeshadow colors (including our new neutral eyeshadow palettes), that same cream eyeshadow we were just talking about is ideal for smoothing the eye area to prepare it for more makeup. Or, just wear it alone!

Easy Eye Makeup in 60 Seconds

For a fresh, modern matte eye look…

1. Smooth GEN NUDE Eyeshadow + Primer onto your eyelids with the included paddle applicator.

2. Blend with your fingertips or an eye makeup brush.

3. Apply LASHTOPIA Volumizing Mascara from lash root to tip, wiggling the brush from side to side to achieve maximum lash volume.