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Get Hailey & Kelia’s Campaign Looks — Featuring Long Lashes and Full Brows

BEAUTY

Soft, natural makeup will never go out of style. It’s simple, it’s universally flattering and it’s something anyone can achieve, regardless of skill level. And what pairs perfectly with natural makeup? Beautiful, fluttery lashes and full, fluffy brows.

Such was the inspiration behind the campaign for our new STRENGTH & LENGTH Collection, the first clean, vegan lash and brow collection that naturally lengthens and adds fullness with less lash fallout. The campaign features Clean Beauty Ambassador Hailey Bieber alongside her best friend, professional surfer Kelia Moniz, with their gorgeous lashes and brows front and center.

Want to recreate their looks? We asked Carly Giglio (@carlygiglio), Global Makeup Artist at bareMinerals, to break down Hailey and Kelia’s soft, neutral makeup, step by step. Ahead, embrace fuller-looking lashes and brows and learn some special application techniques used by the pros.

Hailey’s Soft Glam

What to use to get a soft, glam look:

SKINLONGEVITY Long Life Herb Serum
COMPLEXION RESCUE Hydrating Foundation Stick (Hailey’s shade is Buttercream)
GEN NUDE Eyeshadow Palette in Neutral
ONE FINE LINE Micro Precision Eyeliner in shade Exact Onyx
STRENGTH & LENGTH Serum-Infused Mascara
ENDLESS SUMMER Bronzer in shade Warmth
GEN NUDE Powder Blush in shade Pink Me Up
GEN NUDE Patent Lip Lacquer in shade Squad
STRENGTH & LENGTH Serum-Infused Brow Gel in shade Chestnut

How to create soft, glam makeup:

  • First, prep your skin with SKINLONGEVITY Long Life Herb Serum.
  • For foundation, use COMPLEXION RESCUE Hydrating Foundation Stick in the areas where you need coverage.
  • Apply STRENGTH & LENGTH Serum-Infused Brow Gel for a soft fullness and flexible hold.
  • To create soft definition, sweep ENDLESS SUMMER Bronzer in the shade Warmth onto the hollows of your cheeks.
  • Lightly sweep GEN NUDE Powder Blush in the shade Pink Me Up onto the apples of your cheeks, creating a “barely-there” flush.
  • Using the GEN NUDE Eyeshadow Palette in Neutral, apply the shade Believer across your eyelids, from your lash line to your crease. Next, blend a matte shade from the palette onto your lower lash line to create subtle structure.
  • For even more definition, apply ONE FINE LINE Micro Precision Eyeliner in the shade Exact Onyx on your top lash line, staying close to the root of the lashes. Apply from the inner to outer corner, creating a thin, clean line.
  • Finish the eyes with STRENGTH & LENGTH Serum-Infused Mascara, beginning at the root of your lashes and combing through both your top and bottom lashes.
  • Complete the look with a neutral, high-shine lip color like GEN NUDE Patent Lip Lacquer in the shade Squad.

Pro Tips:

  • Use a muted, matte eyeshadow color to create shape and structure.
  • Apply bronzer with a soft, full brush like the Seamless Shaping & Finish Brush to create a diffused, soft sculpted effect.
  • Use COMPLEXION RESCUE Hydrating Foundation Stick as concealer by applying with a flat brush like the Maximum Coverage Concealer Brush.

Kelia’s Natural Glow

What to use to get a natural, glowy look:

SKINLONGEVITY Long Life Herb Serum
COMPLEXION RESCUE Tinted Hydrating Gel Cream (Kelia’s shade is Ginger)
BAREPRO 16-Hour Full Coverage Concealer (Kelia’s shade is Medium Warm)
GEN NUDE Eyeshadow Palette in Latte
STRENGTH & LENGTH Serum-Infused Mascara
ENDLESS GLOW Highlighter in shade Free
GEN NUDE Powder Blush in shade That Peach Tho
MINERALIST Hydra-Smoothing Lipstick in shade Insight
BROW MASTER Sculpting Eyebrow Pencil in shade Coffee
STRENGTH & LENGTH Serum-Infused Brow Gel in shade Clear

How to get natural, glowy makeup:

  • First, prep your skin with SKINLONGEVITY Long Life Herb Serum.
  • For foundation, use COMPLEXION RESCUE Hydrating Foundation Stick in the areas where you need coverage.
  • Apply BAREPRO 16-Hour Full Coverage Concealer under your eyes to brighten and conceal. You can also apply to any additional areas for added coverage.
  • Next, apply STRENGTH & LENGTH Serum-Infused Brow Gel for a soft fullness and flexible hold.
  • For a seamless glow, apply ENDLESS GLOW Highlighter in the shade Free onto the tops of your cheek bones and just above the apples of your cheeks.
  • With a fluffy brush, lightly sweep GEN NUDE Powder Blush in the shade That Peach Tho to the apples of your cheeks, blending into the edge of your highlighter.
  • Using the GEN NUDE Eyeshadow Palette in Latte, apply the shade Fringed across your eyelids, from your lash line to your crease. Next, blend the shade Destiny into the crease of your eyes, as well as just under your lower lashes.
  • Finish the eyes with STRENGTH & LENGTH Serum-Infused Mascara, beginning at the root of your lashes and combing through both your top and bottom lashes.
  • Complete the look with MINERALIST Hydra-Smoothing Lipstick in Insight, a neutral, creamy lip color.

Pro Tips:

  • Use a muted, matte eyeshadow color to create shape and structure.
  • After washing your face at night, re-apply STRENGTH & LENGTH Serum-Infused Brow Gel in Clear for overnight brow conditioning.