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The Power of Good


At bareMinerals we believe that every little choice we make has the power to create a big difference. As the creators of clean, natural makeup, we’re here to help you take care of your skin, your beauty, and your sense of wellbeing through the little choices you make every day. To bring you makeup that’s full of what’s good, and free of what harms. We also want to share a bigger sense of purpose that goes beyond makeup. We believe that the world is full of opportunity and free of limitations. That’s why we’re on a mission to help you, your community and the world around you feel the power of good.

What is clean beauty?

Our clean beauty is free of what harms and full of what’s good. Clean makeup and skincare formulas have always been the inspiration and the heart of our products — it’s in our DNA. That’s why our formulas not only make you look good, but are also good for your skin. We use a balance of carefully selected natural and synthetic ingredients to provide the highest performance and most sensorial experiences for the best results.

We have a long list of ingredients that will never go into our products, including chemical sunscreens and potential skin irritants, so you can have the most beneficial products for your skin and the environment.

We are always innovating formulas that are full of the performance you want and free of the ingredients you don’t — so you can rest assured that our natural makeup and skincare is truly clean without compromise.