When we want to elevate a beauty look, we typically think of adding a statement lip, dramatic wing or smoked-out eyeshadow. But did you know that swiping on some colorful blush can offer a similar result? This versatile product can be used in a variety of ways (applied with everything from fluffy brushes to your own fingertips) to achieve multiple looks. Blush can awaken skin by adding a subtle, natural-looking flush of color, it can balance dullness with a sun-kissed warmth, or provide bold, look-at-me color. And, just like a good bronzer or eyeshadow, blush looks great when layered and blended for a custom result.
When it comes to selecting which is the best blush for you, we’re all about wardrobing, so you have a variety of textures, finishes and colors at your fingertips. So, to help you build out a blush collection of your own, we’re breaking down all the types of blushes we make, product by product and sharing what makes each formula unique. Prepare yourself to want every shade.
Next-Generation Bouncy Powder Blush
What it is: New BOUNCE & BLUR Blush
What’s in it: A Blurring Mineral Complex creates a soft-focus, diffused finish and helps to blur the look of pores and imperfections while Color-Smart Pearls reflect and refract light for radiant, never-flat color. Vitamin B also helps to minimize the appearance of pores, while a blend of hydrating botanical ingredients, naturally derived from Moss, gives the Talc-free formula a bouncy, blendable texture while helping to smooth skin’s appearance.
Coverage Level: Soft-to-saturated
Finish: Subtly luminous
Why it’s special: The breakthrough bouncy powder blush blends effortlessly with your fingertips — no brush required.
Mineral-Rich Pressed-Powder Blush
What it is: GEN NUDE Powder Blush
What’s in it: A unique blend of mineral-based pearls that diffuse light for a blurred effect and Naturally Derived Color Pigments for a healthy-looking flush
Coverage Level: Sheer-to-medium
Why it’s special: The Talc-free, hypoallergenic formula with Blurring Mineral Pearls adds a natural-looking flush, in a range of nude and neutral shades developed with our decades of complexion expertise to flatter all skin tones.
Weightless Loose Mineral Blush
What it is: Loose Blush
What’s in it: Buildable and blendable Mineral Pigments with a lightweight feel
Coverage Level: Sheer-to-full
Finish: Naturally luminous
Why it’s special: The clean formula is made with fewer than 10 ingredients for a soft, radiant-looking glow that’s full of good-for-skin minerals and free of Talc and binders. Just like our ORIGINAL Loose Mineral Foundation, this formula can be buffed on in layers for color that’s as sheer or intense as you’d like.