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What Are You PRO? Talking Diversity with Arshia Moorjani


Our BAREPRO makeup family is changing the beauty landscape with a simple proposition: skin-improving longwear. These formulas are everything we stand for: PRO-SKIN, PRO-PERFORMANCE and PRO-YOU, with great ingredients and lasting wear that keeps up with you all day long — so you can focus on what you stand for.

We asked three beauty influencers who love new BAREPRO 16-Hour Full Coverage Concealer to share what they stand for — and why they love our high-performance, natural-looking makeup. Today, we’re talking with Arshia Moorjani, a beauty influencer based in Fort Lee, NJ.

Arshia wears BAREPRO Performance Wear Foundation in Teak 22 and BAREPRO Concealer in Tan – Neutral 10

bareMinerals: What are you PRO?

Arshia Moorjani: I am PRO-DIVERSITY because growing up, I never had anyone who looked like me to look up to. I was obsessed with YouTube in my early teens, but never saw any South Asian women, so I decided to fill that void myself!

bareMinerals: How do you suggest others can act on a passion?

Arshia: Just do it! It sounds so simple and cliché but it’s true! We tend to hold ourselves back because we are so scared of just getting started… then work as hard as you can and the rest will follow!

bareMinerals: What are three things you do for yourself every day?

Arshia: Meditate, read and spend time on my skincare. Meditating has helped me realize that I am in control of my thoughts, reading has taught me such valuable lessons, and spending a little bit of time on my skincare is truly my “me time” which is so important. I am a firm believer that you can take care of others only when you truly take care of yourself first.

bareMinerals: On what occasions do you wear full coverage makeup? What makes performance wear makeup important to you?

Arshia: Because of my job, I wear full coverage makeup on a daily basis… between filming, meetings and shoots… my days usually start very early and end very late and I am constantly on the go. I need my makeup to be at its top performance at all times and need to ensure it lasts all day!

bareMinerals: What’s one concealer tip everyone should know?

Arshia: Create an upside-down triangle under your eyes and bring the concealer back past your brows. Once blended, this gives your face a faux “lift.” Why doesn’t want that?

bareMinerals: What makes you feel confident?

Arshia: I feel the most confident when I am being my most authentic self. I have tried to be like others in the past, but realized very quickly that one one is out there quite like me, and I need to embrace myself exactly as I am.