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What is Mineral Makeup? 5 Myths Explained


bareMinerals ORIGINAL loose mineral powder foundation

As natural makeup rises in popularity, so do the assumptions about what mineral makeup is and what it can (and can’t) do. Some of the popular opinions are totally true. Others, well…

If you’re new to mineral makeup, read on as we set the record straight and explain why our mineral makeup revolution has lasted for over 20 years—and continues to grow.

Mineral Makeup Is Good for Sensitive Skin

True. Due to the lack of parabens, binders, fillers and artificial ingredients, mineral makeup is hypoallergenic, making it the best choice for sensitive skin and those with acne concerns, rosacea, psoriasis and eczema. But mineral makeup works for all skin types, not just sensitive ones, with natural-looking foundation coverage available in many forms, from sheer moisturizers to full-coverage performance wear.

Our good for skin ingredients are “non-comedogenic,” meaning they don’t block pores or cause breakouts. And if you’re trying to cover acne with foundation, the last thing you need is makeup that causes more breakouts. Made specifically for acne-prone skin, the BLEMISH RESCUE line has a specialized mineral foundation and primer that are proven to diminish the appearance of imperfections, skin redness and shine.

Mineral Makeup Is Good for Oily Skin

True. Mineral makeup is good for all skin types, and that includes oily skin, as the natural minerals actually absorb oils. Generally mineral foundations have a luminous finish due to the light catching pigments used in the formulas, but if you prefer a matte finish you still have good-for-skin mineral options. Our long-lasting MATTE Foundation with SPF 15 is made specifically to combat oily skin concerns. It’s lightweight and non-drying while providing buildable, sheer-to-full coverage with no shine.

Mineral Makeup Has Natural Sunscreen in It

True. Another good-for-you advantage to using mineral foundations is the fact that most have a natural sunscreen as a main ingredient: titanium dioxide, or zinc oxide. Suitable for all skin types, including those with sensitive skin or rosacea, these natural sunscreen ingredients (which also have anti-inflammatory properties and a calming effect on the skin) make up two of the five total ingredients found in our bestselling ORIGINAL Loose Powder Foundation SPF 15.

Mineral Foundation Makes Wrinkles More Visible

False. To prevent any foundation from accentuating wrinkles, you do need to use the right type for your skin. We all have different needs when it comes to natural-looking makeup and they differ based on everything from genetics and skin conditions to environmental factors and age. If you feel that your mineral powder foundation seems to highlight your wrinkles, use a face primer to help fill in fine lines and help with smooth foundation application.

Engineered with a brightening serum, BARESKIN Foundation is a luminous liquid formula that is an ideal choice for mature or wrinkle-prone skin. It evens out your skin tone without looking (or feeling) like you’re wearing makeup and it won’t leave you looking shiny or feeling greasy. It will give you hydrating, healthy coverage that blurs the appearance of the fine lines that develop over time.

Mineral Makeup Doesn’t Last

False. The natural elements in mineral makeup blend seamlessly with your skin and natural oils. Our BAREPRO Performance Wear Foundation is tested to last a full 12 hours—and the formula is made up of 90% vitamins and minerals.

You can also extend the wear of mineral foundation or eyeshadow by using a primer first. PREP STEP Mineral Shield Daily Prep Face Lotion is an effective face primer that has broad spectrum SPF 50 mineral sunscreen. It’s non-greasy and dries cleanly, so it can be worn underneath your makeup as a primer, or on its own. Already have a sunscreen you love? Start with PRIME TIME Foundation Primer instead, which helps to smooth fine lines and improve foundation application.

Popular as an eye primer as well as a cream eyeshadow, GEN NUDE Eyeshadow + Primers are long-lasting shades that don’t crease or fade.

Already a fan of mineral makeup? Learn how to clean out and care for your beauty bag in our Spring Cleaning series.

You can find your perfect mineral foundation match online with the bareMinerals Foundation Finder.

Shalom Blac Falls in Love with the ORIGINAL


Can we talk about Shalom Nchom for a minute? If you’re not familiar, we’ll catch you up: a survivor of extensive burns as a child — and the devastating bullying that followed — she is now a vlogger with nearly a million YouTube followers who tune in to watch her inspiring and playful Shalom Blac tutorials. Shalom had always favored liquid foundations — until we sent her our cult-favorite ORIGINAL Loose Powder Foundation. She tried it for the first time on camera and let’s just say, the results are truly powderful. Take a peek:

Watch Shalom’s full powder makeup video for more mineral makeup magic, including our Mineral Veil Finishing Powder.

Finding the Best Mascara for Your Lashes


Mascaras are basically all the same, right?

Actually, that’s so far from the truth! There are three main things to consider when finding your own perfect mascara. First, what kind of look are you going for? Long, fine and defined? Crazy volume? Once you’ve dreamed up your perfect lashes, consider both the formula and brush, which work together to achieve a specific look. To make it easy, we’ve broken down our full mascara portfolio so you can make those dream lashes come true…

NEW LASHTOPIA Mega Volume Mineral-Based Mascara
High-impact, 10x lash volume.*
Staggered bristles coat every lash.

NEW LOVE EVERY LASH Micro Defining Mascara
Catch and coat even the shortest lashes.
Ultra-skinny brush with micro bristles.

LASH DOMINATION Volumizing Mascara
Dramatic length and thickness.
Spiral brush coats from all angles.

LASH DOMINATION Volumizing Mascara with Petite Precision Brush
Ideal for short, bottom and corner lashes.
Petite brush for precise application.

*Based on an in-vitro study of 10 coats on bare lashes.

Check out our full mascara assortment, and don’t forget to replace your mascara every 3 months!

The Most Important Thing You Don’t Know About Mascara


We specialize in (and know you love) clean makeup. But what about keeping it clean with your makeup bag? Today, we’re revisiting some of our favorite tips that will keep your stash in top shape. This is especially important when it comes to — you guessed it — mascara, which should be replaced every 3 months.


Faces get better with age, but your beauty products most certainly do not, and they have legally regulated expiration dates for a very good reason. (And it isn’t so companies can sell you more makeup). Over time all products can change color, texture and consistency — especially products that are good for you, like the ones with added antioxidants, and that lack scary chemical stabilizers. Products can also start to smell. If any of these things happen, toss them immediately.

So how do you know what to expect and how to avoid being wasteful (and when to replace your lipgloss before it turns orange)? Take a product, flip it over and you’re likely to see a little drawing of an open pot and a number, like “6M.” That means that 6 months from the day you opened that product, you should be replacing it.


In general, the highest turnover items in your bag should be the ones you put around your eyes. First off, sharing is not caring when it comes to eyeliners, mascaras, eye brushes and shadows. You’re basically asking for an eye infection, so if you gave your girlfriend a swipe of mascara last night, dump the tube stat. Also, it’s that time of year when you’re probably about to whip out last summer’s waterproof mascara. Don’t. Eyelashes may be flirty and gorgeous but evolutionarily, they’re actually present to trap dirt, not a significant other. So… if you’re brushing over your lashes with a wand, returning it to the tube and storing it for a year? Yikes. There’s a reason we recommend a 3 month cycle for mascara Auto Delivery.


If you’re not sure when you purchased the mascara you’re using now, well, we can’t blame you. That’s why we recommend purchasing mascara using the Auto Delivery feature on the product page. Every 3 months (or however often you choose), you’ll receive an email reminder that your order is about to ship (free, and with samples, by the way). About to leave town? Just shift the delivery date. Just ran out of concealer? Add it to your Auto Delivery order once still ships free. So go forth, keep it clean and leave the remembering to us!

Get super lush lashes with our richly pigmented mineral-based mascaras

Easy Eye Makeup in 60 Seconds


If you don’t already wear eyeshadow, well, better late than never. We’re not talking sparkly pinks and blues (though that’s cool too) — today is all about is you, but improved.

So, Why Use Eyeshadow?

Why bother with neutral eyeshadow, you might ask. Well, the right neutral eyeshadow can be used to smooth fine lines, and even out the color around your eyes. In fact, our creamy new GEN NUDE Eyeshadow + Primer comes in two families of colors: neutralizing shades and brightening shades, so you can achieve the natural look that addresses your personal skin concerns.

What is Eye Primer Anyway?

For people who loooove eyeshadow colors (including our new neutral eyeshadow palettes), that same cream eyeshadow we were just talking about is ideal for smoothing the eye area to prepare it for more makeup. Or, just wear it alone!

Easy Eye Makeup in 60 Seconds

For a fresh, modern matte eye look…

1. Smooth GEN NUDE Eyeshadow + Primer onto your eyelids with the included paddle applicator.

2. Blend with your fingertips or an eye makeup brush.

3. Apply LASHTOPIA Volumizing Mascara from lash root to tip, wiggling the brush from side to side to achieve maximum lash volume.