Facebook Twitter Instagram Pinterest YouTube

Ingredient Spotlight: Red Algae, A Hydration Hero

BEAUTY

foundation stick with red algae

It’s a climate regulator and a monumental source of oxygen. It has provided us with medicinal ingredients, food sources and highly effective skincare ingredients. Yes, we’re talking about none other than our (invaluable) oceans.

From the sea salt we use in body scrubs to nourishing muds, from luxe caviar to various forms of algae, we’d be remiss if we didn’t take a second to thank the ocean for everything it has provided the skincare community. One of our favorite marine secrets? Red Algae. Today, with help from a board-certified dermatologist, we’re focusing how it’s sourced and why this brilliant skincare ingredient is the secret hydration hero behind a makeup product you may already love.

What is Red Algae, Exactly?

The first thing you might notice about Red Algae is that it’s, well, red. This is in contrast to the green color we typically associate with algae, and there’s a very distinct reason why it’s this hue.

“Red Algae gets its color from the pigments phycoerythrin and phycocyanin. These pigments mask the other pigments, such as chlorophyll, which would make the algae green,” explains Dr. Debra Jaliman, a board-certified dermatologist and assistant professor of dermatology at the Icahn School of Medicine at Mount Sinai. “Red Algae can live in much deeper, warmer water than other algae, which need to live near the surface of the water in order to absorb more light.”

There are around 7,000 different species of Red Algae, which are particularly common in coral reefs. When sourced for skincare, they are typically dried and then distilled in order to preserve the numerous beneficial properties.

The Skincare Benefits of Red Algae

Red Algae are known to produce amino acid derivatives that are exceptionally good at blocking UVA rays from the sun. In other words, Red Algae is said to act as mild, all-natural SPF. And Dr. Jaliman says there’s even more good news. “Red Algae are rich in protein, vitamins and antioxidants, and are used in skincare to help clarify and clean the skin,” she notes. “[The ingredient also] has outstanding moisture-retaining properties and promotes a healthier skin barrier and helps replenish the skin’s natural hydration.” According to Dr. Jaliman, pretty much all skin types benefit from Red Algae, but dry, sensitive, or mature skin types can particularly reap the rewards of this marine gem.

How We Use Red Algae

Red Algae is a star ingredient in our new COMPLEXION RESCUE Hydrating Stick Foundation. Surprised? Yes, we’ve been talking about skincare, but this water-based stick foundation is a true hybrid of coverage and care. And it should come as no surprise that it’s super hydrating — thanks to a certain marine skincare superhero.

Love learning about beauty ingredients? Check out our ingredient spotlights on Chamomile, Coconut Alkanes and Peony, and stay tuned for more.

Shalom Blac Falls in Love with the ORIGINAL

PEOPLE BEAUTY

Can we talk about Shalom Nchom for a minute? If you’re not familiar, we’ll catch you up: a survivor of extensive burns as a child — and the devastating bullying that followed — she is now a vlogger with nearly a million YouTube followers who tune in to watch her inspiring and playful Shalom Blac tutorials. Shalom had always favored liquid foundations — until we sent her our cult-favorite ORIGINAL Loose Powder Foundation. She tried it for the first time on camera and let’s just say, the results are truly powderful. Take a peek:

Watch Shalom’s full powder makeup video for more mineral makeup magic, including our Mineral Veil Finishing Powder.

Finding the Best Mascara for Your Lashes

BEAUTY

Mascaras are basically all the same, right?

Actually, that’s so far from the truth! There are three main things to consider when finding your own perfect mascara. First, what kind of look are you going for? Long, fine and defined? Crazy volume? Once you’ve dreamed up your perfect lashes, consider both the formula and brush, which work together to achieve a specific look. To make it easy, we’ve broken down our full mascara portfolio so you can make those dream lashes come true…

Volumize
NEW LASHTOPIA Mega Volume Mineral-Based Mascara
High-impact, 10x lash volume.*
Staggered bristles coat every lash.

Define
NEW LOVE EVERY LASH Micro Defining Mascara
Catch and coat even the shortest lashes.
Ultra-skinny brush with micro bristles.

Multi-Benefit
LASH DOMINATION Volumizing Mascara
Dramatic length and thickness.
Spiral brush coats from all angles.

Separate
LASH DOMINATION Volumizing Mascara with Petite Precision Brush
Ideal for short, bottom and corner lashes.
Petite brush for precise application.

*Based on an in-vitro study of 10 coats on bare lashes.

Check out our full mascara assortment, and don’t forget to replace your mascara every 3 months!

The Most Important Thing You Don’t Know About Mascara

BEAUTY

We specialize in (and know you love) clean makeup. But what about keeping it clean with your makeup bag? Today, we’re revisiting some of our favorite tips that will keep your stash in top shape. This is especially important when it comes to — you guessed it — mascara, which should be replaced every 3 months.

THE BASICS OF MAKEUP EXPIRATION

Faces get better with age, but your beauty products most certainly do not, and they have legally regulated expiration dates for a very good reason. (And it isn’t so companies can sell you more makeup). Over time all products can change color, texture and consistency — especially products that are good for you, like the ones with added antioxidants, and that lack scary chemical stabilizers. Products can also start to smell. If any of these things happen, toss them immediately.

So how do you know what to expect and how to avoid being wasteful (and when to replace your lipgloss before it turns orange)? Take a product, flip it over and you’re likely to see a little drawing of an open pot and a number, like “6M.” That means that 6 months from the day you opened that product, you should be replacing it.

PROTECT YOUR EYES — THEY’RE DELICATE!

In general, the highest turnover items in your bag should be the ones you put around your eyes. First off, sharing is not caring when it comes to eyeliners, mascaras, eye brushes and shadows. You’re basically asking for an eye infection, so if you gave your girlfriend a swipe of mascara last night, dump the tube stat. Also, it’s that time of year when you’re probably about to whip out last summer’s waterproof mascara. Don’t. Eyelashes may be flirty and gorgeous but evolutionarily, they’re actually present to trap dirt, not a significant other. So… if you’re brushing over your lashes with a wand, returning it to the tube and storing it for a year? Yikes. There’s a reason we recommend a 3 month cycle for mascara Auto Delivery.

NEED HELP REMEMBERING?

If you’re not sure when you purchased the mascara you’re using now, well, we can’t blame you. That’s why we recommend purchasing mascara using the Auto Delivery feature on the product page. Every 3 months (or however often you choose), you’ll receive an email reminder that your order is about to ship (free, and with samples, by the way). About to leave town? Just shift the delivery date. Just ran out of concealer? Add it to your Auto Delivery order once still ships free. So go forth, keep it clean and leave the remembering to us!

Get super lush lashes with our richly pigmented mineral-based mascaras

Easy Eye Makeup in 60 Seconds

BEAUTY

If you don’t already wear eyeshadow, well, better late than never. We’re not talking sparkly pinks and blues (though that’s cool too) — today is all about is you, but improved.

So, Why Use Eyeshadow?

Why bother with neutral eyeshadow, you might ask. Well, the right neutral eyeshadow can be used to smooth fine lines, and even out the color around your eyes. In fact, our creamy new GEN NUDE Eyeshadow + Primer comes in two families of colors: neutralizing shades and brightening shades, so you can achieve the natural look that addresses your personal skin concerns.

What is Eye Primer Anyway?

For people who loooove eyeshadow colors (including our new neutral eyeshadow palettes), that same cream eyeshadow we were just talking about is ideal for smoothing the eye area to prepare it for more makeup. Or, just wear it alone!

Easy Eye Makeup in 60 Seconds

For a fresh, modern matte eye look…

1. Smooth GEN NUDE Eyeshadow + Primer onto your eyelids with the included paddle applicator.

2. Blend with your fingertips or an eye makeup brush.

3. Apply LASHTOPIA Volumizing Mascara from lash root to tip, wiggling the brush from side to side to achieve maximum lash volume.