When you think of bareMinerals, you think of clean beauty. It's that simple. Since 1995, we've been creating formulas with good-for-skin ingredients without ever compromising on performance. It all started with our 5-ingredient ORIGINAL Loose Mineral Foundation, but since then, we've applied our clean philosophy to an ever-growing array of nourishing yet high-performing makeup and skincare products.
Here's how we do it: when we know they can improve the quality of a formulation, we carefully select clean synthetics that work in harmony with our naturally derived ingredients. All of our makeup and skincare ingredients also go through rigorous safety testing to ensure they meet our quality and safety standards, and we use synthetic ingredients only when a better natural alternative does not exist.
This commitment to clean, ethically sourced formulas has always been at the core of who we are, but now, we're excited to say that we are officially part of the Clean at Sephora group of brands. Now when you shop at Sephora, bareMinerals products will be marked with a trusty green seal to let you know that our products exclude yucky ingredients you'd rather do without but of course, you already knew that.