You already take them. You put them in your coffee, your smoothie, your supplement stack. Because you know minerals do something. Skin is no different. Since 1995, we've built our makeup around minerals that calm, fortify, balance and protect. Not abstract. Not decorative. Real payoff, real performance, with skin benefits built in. Tested by our lab. Approved by your life.

It all began with Leslie Blodgettˇs vision: there is a better way to feel beautiful, and makeup should also improve skin. Conscious. Considered. Cruelty-free. Clean. This ethos guided our founder and inspired the creation of a product line with formulas that have the fewest, purest ingredients possible. The original, iconic hero product Loose Mineral Foundation still makes women look and feel beautiful three decades later. Our story is a testament to the transformative power of simplicity, the beauty of authenticity, and the enduring legacy of a visionary founder who dared to dream differently.