Black Friday Sale

Perfectly angled for applying blushes and bronzers onto face contours.

Vegan, synthetic, dual-ended brush for creating dramatic definition.

Dual fiber synthetic foundation brush provides a beautiful airbrushed finish.

Whisker-tipped brush with two types of synthetic fibers.

Maximum Coverage Concealer Brush provides perfectly invisible coverage.

Vegan, synthetic, dual-ended brush for easy blending.

Velvety matte liquid lipstick that doesn't sacrifice comfort for wear.

Get a luminous, sun-kissed glow all year round. This talc-free loose powder bronzer is made with just 6 natural mineral ingredients.

On-the-go skin tint that strengthens your barrier while it evens tone. Sheer to buildable dewy finish.

Two-way taper this makeup brush makes bronzing and contouring a breeze.

Brightens, smooths, and de-puffs while strengthening the eye area to combat signs of aging.

Plant-based retinol alternative gently renews lips' appearance.

For instant maxed out lash volume.

One swipe, two places, dewy flush, zero fuss.

A lightweight, non-greasy* gel cream that boosts skin’s hydration and barrier strength*.

Lift now, stronger later.

This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.*

Lightweight serum that helps strengthen skin barrier and reduce visible signs of aging.

Mineral mascara for volumized, nourished lashes—no clumps, no drama.

Infused with fortifying ingredients for visibly thicker lashes over time.

6 richly pigmented, ultra-blendable sunwarmed bronze and copper shades.

12-hour talc-free powder that sets makeup, controls shine, and blurs pores.

Brightens, hydrates and protects with Mineral SPF 30.

Mineral-powered liquid-to-cream eyeshadow.

A clean, skin-improving 24HR foundation with full coverage matte finish.

Made with 10% vegan collagen, instantly reduces the appearance of fine lines.

Lightweight, skin-improving, buildable sheer-to-full coverage.

6 richly pigmented, ultra-blendable bronzed shades in a range of finishes.

This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.*

A holiday trio with Lip Gloss-Balm, mini Setting Powder, and mini All-Over Face Color for effortless clean glow.

A limited-edition holiday duo with GEN NUDE® BLONZER® + Cheek & Lip Stick for effortless, clean glow.

A nourishing Lip Oil + Gloss-Balm duo for effortless, non-sticky shine.

A holiday duo with mini PRIME TIME® Primer + full-size MINERAL VEIL® 24HR Setting Spray for all-day, shine-free wear.

A tapered vegan brush, designed for natural-looking loose powder application.

Silicone-free eyeshadow primer that extends eyeshadow wear for 24 hours

Plumps skin's hydration and extends makeup wear up to 24 hours.