Black Friday Sale

An innovative clean blush + highlighter gel-cream hybrid.
Only a pearl-sized dot needed!

Ideal for applying finishing powders, highlighters and bronzers.

A vegan, synthetic makeup brush for effortless foundation application.

Hypoallergenic synthetic makeup brush mimics fingertip application.

Micro-tip brow pencil that creates ultra-precise hair strokes.

Perfectly angled for applying blushes and bronzers onto face contours.

Vegan, synthetic, dual-ended brush for creating dramatic definition.

Dual fiber synthetic foundation brush provides a beautiful airbrushed finish.

The #1 tinted moisturizer in the U.S, SPF 30, with Hyaluronic Acid.

Whisker-tipped brush with two types of synthetic fibers.

Maximum Coverage Concealer Brush provides perfectly invisible coverage.

Vegan, synthetic, dual-ended brush for easy blending.

Mineral-based talc-free setting powder with SPF 25 in a retractable vegan brush.

Velvety matte liquid lipstick that doesn't sacrifice comfort for wear.

Get a luminous, sun-kissed glow all year round. This talc-free loose powder bronzer is made with just 6 natural mineral ingredients.

On-the-go skin tint that strengthens your barrier while it evens tone. Sheer to buildable dewy finish.

Two-way taper this makeup brush makes bronzing and contouring a breeze.

Brightens, smooths, and de-puffs while strengthening the eye area to combat signs of aging.

Plant-based retinol alternative gently renews lips' appearance.

For instant maxed out lash volume.

One swipe, two places, dewy flush, zero fuss.

SPF that earns every step it replaces.

A lightweight, non-greasy* gel cream that boosts skin’s hydration and barrier strength*.

Lift now, stronger later.

Lightweight serum that helps strengthen skin barrier and reduce visible signs of aging.

Mineral mascara for volumized, nourished lashes—no clumps, no drama.

Infused with fortifying ingredients for visibly thicker lashes over time.

6 richly pigmented, ultra-blendable sunwarmed bronze and copper shades.

12-hour talc-free powder that sets makeup, controls shine, and blurs pores.

Brightens, hydrates and protects with Mineral SPF 30.

Mineral-powered liquid-to-cream eyeshadow.

Made with 10% vegan collagen, instantly reduces the appearance of fine lines.

6 richly pigmented, ultra-blendable bronzed shades in a range of finishes.

Our #1 Loose Mineral Foundation in a limited-edition jumbo size — 5 clean ingredients, mineral SPF 15, sheer-to-full coverage.

A holiday trio with Lip Gloss-Balm, mini Setting Powder, and mini All-Over Face Color for effortless clean glow.

A limited-edition holiday duo with GEN NUDE® BLONZER® + Cheek & Lip Stick for effortless, clean glow.