MIN • ER • AL

/ˈmin(ə)r(ə)l|/noun
A solid inorganic substance of natural occurence.
Needed by the human body for good health.

Millions of people take vitamins and minerals daily for internal health—boosting brain function, supporting heart health, and strengthening the immune system. But what about the body's largest organ - SKIN...

Demystifying Minerals

CALMING

Minerals are important for the wound healing processes in skin. It promotes cell proliferation, collagen formation and tissue repair.

FORTIFYING

Minerals are essential for maintaining the skin's structural integrity and barrier function, crucial for preserving its strength and elasticity.

BALANCING

Minerals can balance the skin through regulating sebum production, hydration and pH levels preventing issues like dryness, irritation and acne.

PROTECTING

Minerals are beneficial for the skin because it provides broad-spectrum UV protection as well as protection from bacteria and oxidative stress.

3 Mineral Myths

1. Avoid sleeping in makeup at all costs

Our mineral-enriched clean formulas support your skin—especially during its most regenerative time: sleep. So, while we don’t recommend it all the time, if you happen to fall asleep with makeup on, don’t worry—your skin is still benefiting!

2. A full face of powder makeup will look heavy and cakey

Nope - remember that proper application is key - buffing and layering light amounts will create that flawless, breathable finish.

3. Can mineral pigments really provide optimal color?

Mineral pigments don’t oxidize on the skin, so they stay true to color after application. Because they are stable, they provide a longer-lasting, more reliable color without the need for touch-ups.