bareMinerals launches fade-, crease-, smudge- and transfer-proof eyeshadow, the no fuss eye that ACTUALLY lasts
bareMinerals introduces GEN NUDE® Liquid Mineral Eyeshadow, a weightless liquid-to-cream formula designed for comfortable, all‑day wear delivering instant, high‑impact color powered by mineral pigments. The smooth, glide‑on texture sets seamlessly on skin to resist fading, creasing, smudging and transfer.
Inspired by beauty of nature's minerals, it is available in six gemstone‑inspired, universally flattering shades – Moonstone, Sandstone, Rose Quartz, Mauve Amethyst, Bronze Topaz, Smoky Quartz. From lustrous neutrals to deeper tones, it offers effortless, elevated color that's easy on the eyes and stays beautifully in place.
KEY BENEFITS:
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Instant high‑impact color powered by mineral pigments & mica for effortless glide and weightless wear**
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Smooth texture delivers comfortable application that stays put without smudging or fallout**
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Clinically proven all‑day wear that is fade-, crease-, smudge-, transfer-proof*
KEY CLAIMS:
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Clinical:*
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All-day wear that is fade-, crease-, smudge- & transfer-proof
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Waterproof
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Consumer Tested:**
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96% said it glides on smoothly and is easy to apply***
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96% agreed it felt weightless***
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90% said it delivers instant, high‑impact color
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90% said it did not smudge throughout 8 hours of wear
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84% agreed it felt comfortable throughout 8 hours of wear
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84% said it stays in place with no fallout throughout 8 hours of wear
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78% said it was not patchy after 8 hours of wear
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*Based on an independent clinical study
**Based on an independent consumer study
***Immediately after application
KEY INGREDIENTS:
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Smoothing Gel & Silica – Helps enhance glide and easy application.
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Antioxidant – Helps protect the formula and its color from oxidation
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Mineral Pigments & Mica – Colorants & pearls that deliver eye‑enhancing color with luminous payoff
HOW TO APPLY:
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SWIPE the applicator from inner to outer corner of the eye in one pass. It goes on in seconds.
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TAP‑blend with your fingertip for that soft, diffused wash. Fingertips or brush – both work!
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SET and lock for smooth, crease‑resistant lids.
The bareMinerals GEN NUDE® Liquid Mineral Eyeshadow (SRP $23) is available in six shades and launches July 1 on bareminerals.com, with TikTok Shop, Ulta, JCPenney, Nordstrom, Macy’s, Amazon and QVC to follow.
About bareMinerals
bareMinerals is a beauty pioneer known for creating clean, skin-loving products that deliver real results. With roots in mineral-based makeup and a legacy of ingredient transparency, bareMinerals believes in the power of good-for-skin formulas that work without compromise.
PRESS CONTACT:
InfluencerTeam@Bareminerals.com