GEN NUDEĀ®
GEN NUDEĀ®

GEN NUDEĀ®

Join the GEN(eration) that makes its own beauty mark–no permission required. With natural color made to play, these are instinctive formulas that make expressing yourself effortless. Join the GEN(eration) that makes its own beauty mark–no
permission required. With natural color made to play, these
are instinctive formulas that make expressing yourself effortless.

Product Collection

4.6
Rated 4.6 out of 5 stars
4.6 Stars (158 Reviews)

GEN NUDEĀ® Liquid Mineral Eyeshadow

Mineral-powered liquid-to-cream eyeshadow.

Regular price  $27.50

4.6
Rated 4.6 out of 5 stars
4.6 Stars (403 Reviews)

GEN NUDEĀ® Dew in One Cheek & Lip Stick

One swipe, two places, dewy flush, zero fuss.

Regular price  $25.30

4.7
Rated 4.7 out of 5 stars
4.7 Stars (663 Reviews)

GEN NUDEĀ® Highlighting Blush

Your cheeks called. They want rosy, glowing, and easy.

Regular price  $31.90

4.7
Rated 4.7 out of 5 stars
4.7 Stars (620 Reviews)

GEN NUDEĀ® BLONZERĀ® Blush + Bronzer

Blush and bronzer in one—rosy cheeks, sun-kissed, no overthinking.

Regular price  $31.90

4.7
Rated 4.7 out of 5 stars
4.7 Stars (546 Reviews)

GEN NUDEĀ® Powder Blush

Healthy glow, buildable color, cheeky energy, all day long.

Regular price  $31.90

FIND YOUR PERFECT FLUSH

COMPARE BLUSHES

cheek & lip stick

Sheer + Dewy + Buildable

Highlighting blush

Blush + Highlighter + Blurring

BlonzerĀ®

Blush + Bronzer + Luminous

POWDER BLUSH

Soft-Matte + Silky + Blendable