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ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

3.8
Rated 3.8 out of 5 stars
3.8 Stars (777 Reviews)

Regular price  Rs7,200.00

Serum foundation improves skin smoothness and protects with SPF 20.

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Free of:

Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free


What it is:

SO PURE. SO TRUE. SO YOU. Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*​

What it does:

Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.

Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.


Why you'll love it:

Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
  • Ideal for all skin types – even the most sensitive.
  • Non-comedogenic
  • Vegan
  • Available in 30 inclusive shades.



Consumer tested:

  • Clinically proven to improve skin smoothness in 7 days*
  • Improves skins tone and minimizes pores over time
  • Delivers all-day feather-light, naturally radiant finish
  • Protects against UVA/UVB rays with broad spectrum mineral SPF 20

    *Based on a clinical test by an independent lab


ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

Fair Neutral 1.5

Reviews & Questions

3.8
Rated 3.8 out of 5 stars
Based on 777 reviews
Total 5 star reviews: 341 Total 4 star reviews: 177 Total 3 star reviews: 122 Total 2 star reviews: 60 Total 1 star reviews: 77
67%would recommend this product
777 reviews
  • Mary W.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Medium Cool 3
    I recommend this product
    Skin Type Dry
    Skin Tone Light Medium
    Best To Use For Blends Well, Sheer Coverage, Natural Finish, All Day Wear, Quick Application
    Age over 60
    Rated 5 out of 5 stars
    17 hours ago
    Original pure serum

    Best foundation on the market!

  • Kami C.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Light Warm 2.5
    Skin Type Normal
    Skin Tone Medium
    Best To Use For All Day Wear
    Age 51-60
    Rated 3 out of 5 stars
    Yesterday
    Foundation

    I did purchase this item on sale. I love the product but this time the foundation was watery. I gave it a good shake several time but still is watery? Maybe it’s an older product not sure. Other foundation I got a while back was fine.

  • Harshita G.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Medium Deep Neutral 4
    I recommend this product
    Skin Type Combination
    Skin Tone Medium
    Best To Use For Blends Well, Matte Finish
    Age 31-40
    Rated 5 out of 5 stars
    Yesterday
    Love the formula

    Love the feel and formula

  • Lavenia S.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Deep Warm 5
    I recommend this product
    Skin Type Combination
    Skin Tone Medium Deep
    Best To Use For Medium Coverage
    Age 51-60
    Rated 5 out of 5 stars
    1 week ago
    another great BM product

    I have been a loyal customer for Bm for close to 25 years. This foundation is wonderful can wear it alone or layer it with my other BM products . I everytime I wear BM products my skin looks better all the time. please don't discontinue this one it works. and I wish you would advertise more to loyal costumers as well as the new

  • Lavenia S.
    Verified Buyer
    Reviewing
    ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20 Deep Warm 5
    I recommend this product
    Skin Type Combination
    Skin Tone Medium Deep
    Best To Use For Medium Coverage
    Age 51-60
    Rated 5 out of 5 stars
    2 weeks ago
    Another BM item must buy .

    as a loyal customer of BM, this is a great product and I love using it, you should promote it more, its a great foundation.