Berry Tones are Ripe for Summer

August 05, 2025

A Natural Makeup Routine with a Juicy Twist

Summer makeup doesn’t have to mean brights and bronzes. This season, we’re leaning into berry. From wine-stained cheeks to rose-tinted lips, juicy berry tones bring just the right amount of color to freshen up your everyday look. The best part? These shades are surprisingly versatile, buildable, and perfect for a monochromatic routine that feels effortless and polished.

 

Flush of Color: GEN NUDE® Powder Blush in You Had Me At Merlot

Start your look with a sheer layer of this berry wine blush. The finely milled powder blends seamlessly into the skin for a soft, romantic flush. Build it up for a deeper pop, or keep it light and natural for daytime. Tap a little across the nose for that sun-kissed “just picked” look.

Lit-from-Within Glow: GEN NUDE® Highlighting Blush in Pink Glow

Sweep this shimmery peachy-pink blush over the high points of your cheeks to add radiance and dimension. It complements the berry base beautifully while giving your skin that subtle summer gleam. Use it as a topper or layer it solo on no-makeup days for a fresh, dewy finish.

Juicy Finish: Dewy Lip Gloss-Balm in Devotion

This dark berry rose lip gloss-balm delivers the perfect tint of color with a nourishing, glossy finish given a 'just biten' look. It enhances your natural lip tone while tying the look together. Bonus: it’s packed with hydrating ingredients, so your lips stay soft all day long.

Complete the Monochromatic Look

Want a truly cohesive look? Try dabbing a touch of blush onto your eyelids for a berry-toned wash of color. These formulas blend like a dream and bring harmony across the face without needing separate products.

Berry Easy, Berry Beautiful

Whether you're heading to brunch or just soaking up the sunshine, this berry-toned makeup routine brings a refreshing take on summer beauty. It's soft, wearable, and just the right amount of playful—ripe for the picking.

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