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Item# US74340

Lash Domination® Volumizing Mascara

Nourishing Volumizing Mascara

Lash Domination Volumizing Mascara US74340


Lash Domination® changes the mascara game with our ProTwist180r Wand and nourishing 10-in-1 formula that creates a striking, voluminous look. Read more

Size: 11 ml/0.37 fl.oz


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What it is:

You'll love your dramatic new lash look when you coat them with a nourishing swipe of Lash Domination® Volumizing Mascara. Our ProTwist180r Wand is specially constructed to curve around lashes and coat all angles with intense black color. Plus our new, improved 10-in-1 formula provides superior smudge resistance and nourishment so you'll love your healthy, lush lashes with makeup or without.

Why you’ll love it:

10-in-1 Lash Benefits*: 1. Volumizes - up to +1600% average improvement in lash volume 2. Lengthens - up to +16% average improvement in lash length 3. Thickens - up to +400% average improvement in lash width 4. Separates - clinically proven 5. Lifts - clinically proven 6. Curls - clinically proven 7. All-day wear - clinically proven 8. Smudge resistant - clinically proven 9. Clump resistant - clinically proven 10. Flake resistant - clinically proven

 **Based on an in-vitro study using 3 coats of mascara 95% agreed it didn't smudge around eye area upon application. 86% agreed it didn't smudge throughout the day. Powered by nourishing minerals and quinoa protein complex. Patented ProTwist180 Wand spirals 180° to curve around lashes. Ophthalmologist tested, safe for sensitive eyes and contact lens wearers. None of our products are tested on animals.

Our team suggests:

1. Position wand horizontally and coat lashes, wiggling from side to side and from base to tip to achieve maximum volume. 2. Layer generously until your desired look is achieved.

What’s inside:

Ingredients: Water (Aqua/Eau), Euphorbia Cerifera (Candelilla) Wax (Candelillacera/Cire De Candelilla), Ammonium Acrylates Copolymer, Stearic Acid, Beeswax (Cera Alba), C18-38 Alkyl Hydroxystearoyl Stearate, Acrylates/Octylacrylamide Copolymer, Triethanolamine, Zinc Stearate, Cetyl Alcohol, Hydrogenated Polycyclopentadiene, Butylene Glycol, Polyglyceryl-10 Nonaisostearate, Hydrolyzed Quinoa, Isododecane, Caprylyl Glycol, Tocopheryl Acetate, Sodium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Malachite Extract, Potassium Sorbate, Ethylhexylglycerin, Phenoxyethanol. May Contain (+/-): Iron Oxides (Ci 77491, Ci 77492, Ci 77499).

How to


  • Reviews
  • Q & A
  • Lash Domination Volumizing Mascara is rated 3.0 out of 5 by 82.
    Rated 1 out of 5 by from Domination Volumizing Mascara Bought this as an afterthought last month - dislike it - brush stinks, product clumps on eyelid - will go back to my $4 other mascara product
    Date published: 2018-05-18
    Rated 1 out of 5 by from Meh. Again with the thin, sad brush. I LOVE the Volumizing mascara with the fluffy brush! I got a tube of this before my wedding, but was sadly disappointed! I will be continuing with my beloved fluffy brush!
    Date published: 2018-04-27
    Rated 1 out of 5 by from Eh - Drying, Hard to Get Off I was looking for a new mascara and decided to try this since I was already at the store buying other BareMinerals product. I would NOT recommend it. It is very drying of the lashes and it hard to get off. It does nothing for my lashes. I only using it still because I've been too lazy to go to the store for another one. Save yourself a headache and don't buy this.
    Date published: 2018-04-04
    Rated 3 out of 5 by from Like it I like it but don't love it. It doesn't smudge for sure it lasted 3 days, but I wanted more length and volume.
    Date published: 2018-03-29
    Rated 5 out of 5 by from How is this not rated 5 stars?! I have been hesitant to try this mascara because it is a little pricey and the reviews are not great, so I was very curious when this was one of the items in my mystery box this week. This mascara is freaking awesome! The brush is rubberized and stiff, it is also kind of small compared to some other mascaras. This lifts separates, darkens, holds a curl without feeling heavy. It didn't crumble or move throughout the day
    Date published: 2018-03-28
    Rated 5 out of 5 by from Amazing for short lashes. I generally do not spend a lot on mascara, but any time I have an important event, I purchase this. My wedding was 6 months ago, and I was worried that I needed waterproof, but I wanted the same effect. I found out this is water resistant. I only cried a little and it stayed perfectly. Also, I’ve seen a few reviews that say it’s difficult to remove if you get it on your skin. I find that true of all waterproof and resistant formulas, and a little foundation primer will take it right off.
    Date published: 2018-02-23
    Rated 4 out of 5 by from Great Product I love this mascara. I have been using it for years. Wish they made it in waterproof formula!
    Date published: 2018-02-04
    Rated 4 out of 5 by from The mascara is very nice but I don't use black I received a sample of this mascara in a kit. I like how the mascara goes on and lasts very well. However, I would much prefer a brown or dark brown color. If you had that I would definitely buy it and use it. I recommend this product if the color doesn't bother you - only in black.
    Date published: 2017-12-26
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  • Looking for a mascara that is smudge proof and water proof enough that it won'd smudge during the heat of the summer

    Asked by: CarenJoy
    Hello CarenJoy, Please note that the FLAWLESS DEFINITION™ WATERPROOF MASCARA - BLACK is waterproof:
    Answered by: Customer Service
    Date published: 2018-01-16
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