1 Brand, 10 Obsessions: The bareMinerals Edit

At bareMinerals, beauty is more than skin deep—it's a lifestyle rooted in clean ingredients, conscious choices, intentional living, and confidence that comes from within. As we embrace what truly feels good, we’re celebrating 10 obsessions that define who we are, what we love, and how we show up every day—authentically, unapologetically, and beautifully.

Let’s dive into our latest loves.

1. Wellness in Every Breath

Wellness isn’t a trend—it’s a lifestyle. It starts with what we put on our skin, but flows into how we eat, move, and reset each day. Think mindful meals, morning movement, deep breaths between meetings, and rituals that ground us. Made with skin-loving minerals, every bareMinerals formula supports your whole self—because beauty shouldn't just look good, it should feel good, too.

2. Shades for Every Story

Every face tells a story—and every story deserves its perfect shade. Whether your skin tone is light, deep or somewhere in between, and undertone is cool, neutral or warm, our inclusive range of foundations, concealers, and setting powders are designed to celebrate the full spectrum of you.

3. New Launches, Same Clean Promise

We love a fresh drop—and we’ve got more exciting things coming. From skin-enhancing makeup to nourishing skincare, our latest launches are always powered by proven minerals and clean science. Spoiler: You’re going to fall in love all over again.

4. Rituals & Reflections

We believe your beauty routine should be your reset. From that first swipe of moisturizer to your final dab of gloss, every step is a moment of self-connection. Ritual meets reflection in every jar, tube, and compact.

5. Quiet Indulgence

Minimal, but make it luxe. We’re drawn to those soft moments—silky textures, picnics with friends, reading a book, weightless makeup finishes—that make everyday routines feel like a spa day. Because sometimes, indulgence whispers, not shouts.

6. Curated Desk Essentials

Your desk deserves beauty, too. A tinted balm, a hydrating mist, maybe a mineral veil for mid-day touch-ups, plus your favorite coffee mug, of course—small things that go a long way. Bare necessities, redefined for your 9 to 5 (and beyond).

7. Glossy Lips, Always

High-shine, hydrating, and never sticky—that’s how we do gloss. Whether you're Zoom-ready or beach-bound, a swipe of glossy color brings instant life to any look. Add to cart. Repeat.

8. Beachside Beauty

Sunkissed skin, salty air, and effortless glow—our kind of summer. With SPF-infused formulas, blonzer (our fan favorite blush+bronzer hybrid), and no-fuss favorites, we’re all about that fresh, natural beach vibe—no matter where you are.

9. Totes That Tell a Story

From the farmers market to weekend getaways, our bareMinerals totes go where you do. Made to carry your clean beauty essentials—and maybe a few extras—they’re more than bags. They’re conversation starters.

10. Our bareMinerals Community 🤎

You, yes you, are our favorite obsession. Every post, every review, every bare face shared with pride—you inspire us. Our community is where real beauty lives. Thank you for growing with us, glowing with us, and being part of this journey.

One brand. Ten obsessions. All you.

Here’s to clean beauty, conscious living, and everything we’re loving right now. Ready to find your next obsession?

#bareMinerals #ThePowerOfGood #CleanBeauty #girlythings