Item# US86023

GEN NUDE® Eyeshadow + Primer

Neutral eyeshadow with primer

$16.00 $20.00

Installments by available on orders $35 - $1000

This creamy, multi-tasking formula can be worn alone as eyeshadow, or as eye primer to extend eye makeup wear. Read more

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      Size: 3.6 ml/0.12 fl. Oz.

    • Exposed
    • Undressed
    • Low Key
    • Woke

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Additional Information

What it is:

Part of the GEN NUDE® family of good-for-skin nudes for all skin tones, this crease-free, long lasting Eyeshadow + Primer can be worn alone as natural-looking eye makeup or used as a primer to create a smooth base for eyeshadow application. Choose between specially designed neutralizing shades to correct imperfections and discoloration, or brightening shades that address the look of dull skin. The cream-to-powder formula is easy to apply and blend and the matte finish with subtle shimmer mimics the look of skin. This mineral-rich formula is truly skincare and makeup in one: it hydrates and smooths the delicate eye area with mango seed butter, while green tea and camellia leaf extracts contain powerful antioxidants. Neutralizing shades: Exposed, Undressed, Low Key, Base-ic Brightening shades: Bright AF (And Flawless), Lit, Turned Up, Woke

Consumer Tested:

*Cream-to-powder format is easy to apply with the included paddle applicator. *Specially designed formulas neutralize discoloration or brighten dull skin. Shades can also be layered together to achieve both benefits. *All-in-one formula can be worn alone as a long lasting eyeshadow, or as a primer under other eyeshadows for lasting wear and more intense colors. *Mango seed butter helps to soften and smooth the appearance of skin. *Green tea extract contains antioxidants that help to protect against free radical damage. *Camellia leaf extract is known for its smoothing and calming benefits. *Contains mineral and antioxidant ingredients. *Ophthalmologist-tested. Safe to use around the eye area. *Paraben-free, sulfate-free, fragrance-free and talc-free. *None of our products are tested on animals.
Gluten Free

Our team suggests:

For use as an eyeshadow or eye primer: Select a neutralizing or brightening shade - or both, as this formula layers well. Smooth onto the eyelid using the included paddle applicator. Blend with your fingertips or an eye makeup brush. GEN NUDE® Eyeshadow + Primer can be worn alone, or layer on the eyeshadow colors of your choice.


  • What product is replacing the Gen Nude eyeshadow & primer? 

    Asked by: NANNY J
    Hello NANNY J, While there is no direct replacement product at this time, we recommend our Prime Time Eyeshadow Primer. It helps maximize eyeshadow color intensity and is designed to combat creasing and color fading. -Brittny, Clean Beauty Artist
    Answered by: Clean Beauty Artist
    Date published: 2021-10-22

    Hello!! Please bring back the Gen Nude Eyeshadow + Primer Bright AF…please, please, please!! It’s the only one that I really liked. I’ve tried Lit and Exposed hoping it would look similar and it just doesn’t. 

    Asked by: BKip83
    Hello BKip83, Thank you for your feedback. We assure you that your comments have been shared internally. We understand how disappointing it can be when favorite shades are retired, and we apologize for any inconvenience. -Brittny, Clean Beauty Artist
    Answered by: Clean Beauty Artist
    Date published: 2021-09-28

    Where is my Turned Up eyeshadow+primer? 

    Asked by: Dez81
    Hello Dez81, The Gen Nude Eyeshadow + Primer is retiring this year, and the shade Turned Up is no longer available for purchase. We invite you to contact a Clean Beauty Artist via Live Chat so we may help you find the perfect replacement product. -Brittny, Clean Beauty Artist
    Answered by: Clean Beauty Artist
    Date published: 2021-09-28

    Did this replace the 5 in 1 primer eye shadow?

    Asked by: Smileykat
    Hi Smileykat, Yes, We love this as a replacement primer and it's available in 8 shades!
    Answered by: Customer Service Team
    Date published: 2020-08-28

    I just want to express my wanting the 5 in 1 to come back! please share my requests! it seems others want the same as I read the reviews on the new eye primer.

    Asked by: Kellster
    Hi Kellster, Thank you and we hear your feedback! We will share it with our internal teams for future consideration. In the meantime, we do our Gen Nude Eyeshadow + Primer and hope you give it a try!
    Answered by: Customer Service Team
    Date published: 2020-07-30

    How do I know what color to pick

    Asked by: Jessica90
    Hi Jessica90, We suggest applying this based on whether you want to neutralize or brighten & based on your undertones. Here are some helpful tips: - Neutralizing shades: Exposed, Undressed, Low Key, Base-ic - Brightening shades: Bright AF (And Flawless), Lit, Turned Up, Woke Also if you hover your mouse over each Shade name you can see the shade descriptor for each.
    Answered by: Customer Service Team
    Date published: 2020-04-02

    What replaced the 5 in 1 eye primer in barely nude?  Is there a gen nude color that is similar

    Asked by: Chefdawn
    Hi Chefdawn, We suggest trying shade Undressed.
    Answered by: Customer Service Team
    Date published: 2021-03-21

    I also want to protest your discontinuing 5 in 1. What shade would you recommend to substitute Radiant Sand?

    Asked by: Helendale
    Hi Helendale, We suggest Gen Nude Eyeshadow + Primer in Lit or Turned Up. You can find all shades here:
    Answered by: Customer Service Team
    Date published: 2020-01-22
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