Mineral Foundation
Discover your perfect shade and formula from our collection of clean, vegan skin-improving foundations.
Discover your perfect shade and formula from our collection of clean, vegan skin-improving foundations.
Skin-Improving Formulas
Our mineral foundation makeup is made with skin-improving ingredients so you get skincare-like benefits (not breakouts). All of our foundations are cruelty-free and vegan — plus, they’re full of good-for-skin minerals and free of caking, dryness and heaviness.
How to Choose the Right Foundation
If you’ve ever wondered “What type of foundation should I use?” you’ve come to the right place. Our mineral foundation collection has options for everyone: with a wide range of true-to-you shades, buildable coverage levels, and finishes from matte to naturally radiant. Just choose the clean, skin-improving formula made for your own unique skin tone and type.
Foundation Wardrobing
Can you just wear foundation in one formula? Certainly. But we recommend building a wardrobe of clean foundations to use throughout the year. From powder foundation to tinted moisturizer to full-coverage liquid foundation, we have sheer to full-coverage formulas for every occasion and style.
We believe in clean, conscious, cruelty-free beauty that’s good to
your skin, good for the community and good to the planet. Give good
this year with our 2021 Holiday Collection featuring 100% vegan gifts
packaged in fully recyclable plastic-free boxes.
That's The Power Of Good.
We believe in clean, conscious, cruelty-free
beauty that’s good to your skin and good
for the planet.
Our 2022 Holiday Collection
featuring 100% vegan gifts packages in
fully recyclable plastic-free boxes.
we are 100%
creators of
clean beauty