eyeshadow palettes and eyeshadow + primer

Good-for-skin nudes. Made for every skin tone. Nourishing, mineral-rich formulas.

New GEN NUDE® Eyeshadow + Primer

– Wear alone as an eyeshadow or use as an eye primer.
– Neutralize discoloration or brighten dull skin.
– Blendable cream-to-powder formula.
– Matte finish with subtle shimmer.



Finishing touches

Define your look with three new high-performance, precision eye essentials.

Brow Master Sculpting Pencil

- Mineral pigments provide buildable, natural color.
- No-smudge, water-resistant eyebrow pencil.


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One Fine Line™ Micro Eyeliner

- Precision eye pencil with smooth, tug-free application.
- Smudge-proof, all-day, waterproof eyeliner.


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Love Every Lash™ Micro Defining Mascara

- Ultra-skinny brush with micro bristles catches every lash.
- Long lasting mascara with lash-fortifying ingredients.


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How to

before and after image of dark cricles treatment

Easy Eye Makeup in 60 Seconds

1. Smooth GEN NUDE® Eyeshadow + Primer onto your eyelids with the included paddle applicator.

2. Blend with your fingertips or an eye makeup brush.

3. Apply LASHTOPIA® Volumizing Mascara from lash root to tip, wiggling the brush from side to side to achieve maximum lash volume.

image of blemish treatment before and after

How to Apply Mascara for Your Best Eyelashes Ever

1. Apply LOVE EVERY LASH™ Micro Mascara to your bottom lashes, including the short inner and outer corner lashes. Lashes should look soft and defined.

2. Apply LASHTOPIA™ Volumizing Mascara to your upper lashes, starting from the root and wiggling outward to the tips. Lashes should look noticeably fuller and more voluminous.

3. Repeat, applying 2-3 coats until you achieve your desired look.

Before and after of woman contouring face
Contour application on face

How to Apply Smoky Eyeshadow

1. Prime eyelids with GEN NUDE® EYESHADOW + PRIMER.

2. Select one of the lightest colors in the GEN NUDE® EYESHADOW PALETTE and sweep it across the entire eyelid area, including the crease and brow bone.

3. Blend a deeper color from the palette onto the outer corner of the eye, up and into the crease area. Continue blending until the color is soft and diffused, but still noticeable.

4. Line eyelids with ONE FINE LINE™ MICRO EYELINER and blend upwards with your fingers or an eye brush.

5. Pat a dark or metallic shade from the palette directly onto the eyelid, close to the lash line, blending toward the inner and outer corners and into the crease.

6. Deepen your look by applying more eyeshadow in layers.

7. Apply LOVE EVERY LASH™ Micro Mascara to your bottom lashes and LASHTOPIA® Volumizing Mascara to your upper lashes. Repeat, applying 2-3 coats.


video tutorials

Eye Essentials