• HIGH-SHINE LIP LACQUER

    Next-level shine in 20 next generation nude shades.

    GEN NUDE® PATENT LIP LACQUER
    • Full coverage
    • Moisturizing
    • lacquer-like finish
  • MOISTURIZING LIP GLOSS

    Creamy, plumping lip gloss that nourishes and conditions lips.

    GEN NUDE® BUTTERCREAM LIPGLOSS
    • buildable color
    • plumping formula
    • non-sticky shine
  • Moisturizing Matte Liquid Lipstick

    Our bestselling Gen Nude® formula, now in 30 gorgeous liquid lipstick shades.

    statement matte lipstick
    • Full coverage
    • Long-wearing formula
    • Moisturizing
    • cream-to-matte finish
  • Gen nude® Matte lipstick
    • Full coverage
    • Long-wear
    • Moisturizing
    • cream-to-matte finish
  • Luxurious lipsticks

    Two rich, lightweight formulas. 30 shades of shine.

    statement luxe-shine lipstick
    • Full coverage
    • Bold saturated color
  • Gen Nude® Radiant lipstick
    • Medium coverage
    • Moisturizing color
    • Addictive creamy texture

Under Over Lip liner

10 shades that complement
all finishes
• Use under to prime
or over to define
• Creamy blendable formula

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Double-Ended Perfect Fill Lip Brush

• Scooped end hugs lips for fast, full color
• Slim end defines precisely
• Professionally blend
your own custom shades

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Lip Color Guide