Item# US86019

GEN NUDE® Eyeshadow + Primer

Neutral eyeshadow with primer

$16.00 $20.00

Installments by available on orders $35 - $1000

This creamy, multi-tasking formula can be worn alone as eyeshadow, or as eye primer to extend eye makeup wear. Read more

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      Size: 3.6 ml/0.12 fl. Oz.

    • Exposed
    • Undressed
    • Low Key
    • Base-ic
    • Woke

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Additional Information

What it is:

Part of the GEN NUDE® family of good-for-skin nudes for all skin tones, this crease-free, long lasting Eyeshadow + Primer can be worn alone as natural-looking eye makeup or used as a primer to create a smooth base for eyeshadow application. Choose between specially designed neutralizing shades to correct imperfections and discoloration, or brightening shades that address the look of dull skin. The cream-to-powder formula is easy to apply and blend and the matte finish with subtle shimmer mimics the look of skin. This mineral-rich formula is truly skincare and makeup in one: it hydrates and smooths the delicate eye area with mango seed butter, while green tea and camellia leaf extracts contain powerful antioxidants. Neutralizing shades: Exposed, Undressed, Low Key, Base-ic Brightening shades: Bright AF (And Flawless), Lit, Turned Up, Woke

Why you’ll love it:

*Cream-to-powder format is easy to apply with the included paddle applicator. *Specially designed formulas neutralize discoloration or brighten dull skin. Shades can also be layered together to achieve both benefits. *All-in-one formula can be worn alone as a long lasting eyeshadow, or as a primer under other eyeshadows for lasting wear and more intense colors. *Mango seed butter helps to soften and smooth the appearance of skin. *Green tea extract contains antioxidants that help to protect against free radical damage. *Camellia leaf extract is known for its smoothing and calming benefits. *Contains mineral and antioxidant ingredients. *Ophthalmologist-tested. Safe to use around the eye area. *Paraben-free, sulfate-free, fragrance-free and talc-free. *None of our products are tested on animals.
Gluten Free

Our team suggests:

For use as an eyeshadow or eye primer: Select a neutralizing or brightening shade - or both, as this formula layers well. Smooth onto the eyelid using the included paddle applicator. Blend with your fingertips or an eye makeup brush. GEN NUDE® Eyeshadow + Primer can be worn alone, or layer on the eyeshadow colors of your choice.


  • Where is my Turned Up eyeshadow+primer? 

    Asked by: Dez81
    Hello Dez81, The Gen Nude Eyeshadow + Primer is retiring this year, and the shade Turned Up is no longer available for purchase. We invite you to contact a Clean Beauty Artist via Live Chat so we may help you find the perfect replacement product. -Brittny, Clean Beauty Artist
    Answered by: Clean Beauty Artist
    Date published: 2021-09-09

    Did this replace the 5 in 1 primer eye shadow?

    Asked by: Smileykat
    Hi Smileykat, Yes, We love this as a replacement primer and it's available in 8 shades!
    Answered by: Customer Service Team
    Date published: 2020-08-28

    I just want to express my wanting the 5 in 1 to come back! please share my requests! it seems others want the same as I read the reviews on the new eye primer.

    Asked by: Kellster
    Hi Kellster, Thank you and we hear your feedback! We will share it with our internal teams for future consideration. In the meantime, we do our Gen Nude Eyeshadow + Primer and hope you give it a try!
    Answered by: Customer Service Team
    Date published: 2020-07-30

    How do I know what color to pick

    Asked by: Jessica90
    Hi Jessica90, We suggest applying this based on whether you want to neutralize or brighten & based on your undertones. Here are some helpful tips: - Neutralizing shades: Exposed, Undressed, Low Key, Base-ic - Brightening shades: Bright AF (And Flawless), Lit, Turned Up, Woke Also if you hover your mouse over each Shade name you can see the shade descriptor for each.
    Answered by: Customer Service Team
    Date published: 2020-04-02

    What replaced the 5 in 1 eye primer in barely nude?  Is there a gen nude color that is similar

    Asked by: Chefdawn
    Hi Chefdawn, We suggest trying shade Undressed.
    Answered by: Customer Service Team
    Date published: 2021-03-21

    I also want to protest your discontinuing 5 in 1. What shade would you recommend to substitute Radiant Sand?

    Asked by: Helendale
    Hi Helendale, We suggest Gen Nude Eyeshadow + Primer in Lit or Turned Up. You can find all shades here:
    Answered by: Customer Service Team
    Date published: 2020-01-22

    What do I substitute for my 5 in 1 Radiant Sand color

    Asked by: Helendale
    Hi Helendale, We think you may like one of our Gen Nude Eyeshadow and Primer shades, all of which you can find here: We recommend trying shade Lit.
    Answered by: Customer Service Team
    Date published: 2020-01-22

    Please bring back the 5 in 1 cream eyeshadow. This product is amazing. Please make sure you are catering to new/younger customers as well as your loyal ones. There are more natural makeups on the market now. 

    Asked by: AJayne98
    Hi AJayne98, Thanks for sharing your feedback.We will share it internally for future consideration.
    Answered by: Customer Service Team
    Date published: 2020-07-31
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